Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    Their machinations made the collapse much worse. This Pulitzer Prize-winning series reveals how they did it.

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    Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: How to build a large following FAST. How to convert those followers into DOLLARS. The old way of being successful on social media meant that you had to spend a small fortune to build your following, then light your marketing dollars on fire trying to figure out Facebook ads. Instagram Secrets completely demolishes the old way entrepreneurs were taught to use social media to grow their businesses. Now, anybody (even if you have ZERO Instagram followers) can generate an ENDLESS FLOOD of warm, cheap and targeted leads on demand. The warmer the lead, the easier the sale. The cheaper the lead, the higher the profit. Wasting weeks or months on “testing” is now a thing of the past. You can now test your website, landing page, and sales funnels in just a few hours and make the necessary tweaks that will put you on the fast track to profitability. There is a HUGE misconception about what it really means to be successful on social media: Having tons of followers is great, but it’s meaningless if it doesn’t make you money. Getting likes makes you feel good, but you can’t pay your bills with Instagram likes. Getting leads makes it seem like you are winning, but leads without sales are useless. Those who LOSE on Instagram treat it like a popularity contest to fuel their ego. Winning on Instagram is simple: Just follow the blueprint Jeremy reveals in this book. Will Instagram Secrets work for you? Yes. The pure gold packed from cover-to-cover in this book is not THEORY by the latest “Insta-Fake Guru.” The author, Jeremy McGilvrey wrote the book after learning DIRECTLY from Jason Stone, aka @Millionaire_Mentor who to date has 2.4 million followers, built and email list of 350,000 loyal subscribers and netted well over $2,000,000 using only Instagram. Jeremy wrote Instagram Secrets the same way Napoleon Hill wrote the all-time personal development best seller Think and Grow Rich. Hill interviewed billionaire businessman Andrew Carnegie to learn the secrets behind how he achieved his unheard-of success and indestructible WEALTH. He then simplified Carnegie’s teachings into the first ever roadmap for attaining extraordinary financial success. Similarly, McGilvrey distilled Jason Stone’s vast knowledge into the most comprehensive book ever written for building a massive Instagram following and turning those followers into dollars. Not only did McGilvrey STUDY with the best, he also APPLIED everything he learned from @Millionaire_Mentor to build two Instagram pages to a combined 312,567 followers in under 15 months, collect 35,456 email leads in 7 months and earn daily predictable profits from Instagram. Instagram Secrets was written with the goal of helping entrepreneurs completely bypass the years of pain, suffering and failure associated with building a profitable business and help them to achieve massive online success in record time. If you are looking for another cookie-cutter training about how to become Insta-Famous Instagram Secrets is not for you. But, if you are serious about using Instagram to grow your following fast, get leads, make sales and build a profitable business...Then pick up your copy of Instagram Secrets today.

    and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field by showing readers how to assess the game procurement plays, describing proven ways to resist discounting and protect margins, demonstrating ways to keep value at the forefront of negotiations, offering targeted tactics to protect hard-earned profits from mindless discounting, and detailing eight strategies effective in any type of pricing negotiation. This book will be an invaluable resource for B2B sales professionals, customer-facing professionals, and executives responsible for leading successful sales organizations.

    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

    The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.

    Twirty-Something: A Young Woman's Guide to Giant Underwear is a hilarious new Kindle Single from Award-Winning and Amazon Best-Selling author and humorist Ingrid Reinke.On the cold January day when Ingrid Reinke turned 30, she looked back upon the last decade of her life in deep thought before finally shaking her head and mumbling to herself the following insight: "Wow, what a shit show."So, she sat down, braless and alone, and penned a collection of laugh-out-loud essays about the ridiculous, shocking and occasionally horrifying things that happen to us as we ungracefully age from 20 to 30, try, semi-successfully, to leave our clueless years behind and become mature, responsible grown-up women.From weird hairs to boob sweat, OCD to weddings, Twirty-Something swings between a no-holds-barred conversation and a cautionary tale about aging and all the crap that comes along with it.Sometime instruction manual, sometime commiseration partner, get ready for Reinke's honest and occasionally potty-mouthed accounts of this tumultuous decade.So hike up your yoga pants, plop another ice cube in your Pinot Grigio and get ready to laugh at the author, young women in general, and most of all at yourself.

    When Sara was only five years old, her violent father began to sexually abuse her. She suffered in silence for many years, as her father took advantage of her innocence and her mother turned a blind eye to the horrors that were taking place in her own home. It was only when Sara found the courage to tell her mother what had happened that the truth about the trauma and abuse she had suffered came out. In an attempt to rebuild her life, as a teenager, Sara became a model but even this choice was to lead to more misery when she discovered that the agency had been drugging and abusing her. Despite the horrors that Sara has endured, she has survived and, partly by telling her story, has overcome the past to re-build her life.

    Prize-winning novelist Cai Emmons praises Sterry by saying she really knows how to tell a story. Sterry grew up in a succession of isolated one-room schools in northern and central Montana, where her mother, a teacher, eked out a living. A must read for anyone who loves Montana and its rich history.

    We show up, do what we’re supposed to do, and a check for the same amount comes in every couple of weeks. We can feel safe, secure, and comfortable with that. We can budget for housing, transportation, and food. We might even get a few weeks of vacation each year and have enough left over to go somewhere nice. So what’s the problem? Average Isn’t Satisfying, and Repetition is Drudgery The problem is that average just isn’t satisfying. We can be thankful that we’re not homeless or completely impoverished all we want, but that still doesn’t scratch the itch we all have to live an extraordinary life—to spend more time doing what we love, less time doing what we don’t love, and have more financial wealth to support our adventures. On top of that, most jobs involve doing the same things over and over again. You don’t learn. One day blends into the next. You don’t grow. Your life lacks richness, diversity, and excitement. All put together this doesn’t make for a very inspiring way to live the one life you get. Quit, and Do Your Own Sh*t In Quit Your Job in 6 Months Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them), author and internet entrepreneur Buck Flogging reveals his internet business secrets to help you build a business from zero to $100 per day or more in 6 months or less—all in your spare time using time-efficient tactics that work, with minimal startup costs. Book 3 is all about getting your first 10,000 email subscribers fast, treating them right, and getting the most out of them. Armed with a well-designed business that gets $5 revenue per subscriber or more as discussed in Book 2, even getting a modest 20 email subscribers per day (very easy to do), can result in enough income to start pursuing your internet business full-time—and waving a fond farewell to employment. If you want a shot at achieving real wealth and living the dream life of freedom to work anywhere in the world with an internet connection, the four book Quit Your Job in 6 Months series will teach you everything you need to know. All books are available in paperback, audiobook, and as an eBook for instant download on major book retailers everywhere. To get each book in the series for FREE, and to get insider information that can help show you the way, go to: www.quitn6.com.

    The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together.Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.