Small Giants: Companies That Choose to Be Great Instead of Big


Bo Burlingham - 2005
    It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals. Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success."

Relentless: From Good to Great to Unstoppable


Tim S. Grover - 2013
    Now, for the first time in paperback, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.Fore more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwayne Wade, and dozens more—and made them greater. Now, for the first time ever, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack. Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better . . . and how you can too.

Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!


Tony Robbins - 1992
    Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.

TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away


Aladdin Happy - 2015
     First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head —  establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born. After 3 weeks there were 1700 subscribers ($0 marketing cost). I was reading, choosing tasty growth hacks, I eager to test and implement. After 3 months there were 17 000 subscribers ($0 marketing cost). People from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe became our subscribers. After reaching this milestone I decided to put the best collected growth hacks into a book + add a portion of exclusive growth hacks, never released on GrowthHackingIdea.com. This book consists of two parts: 1. Introduction, how GrowthHackingIdea.com started (+ bonus growth hacks) 2. A list of TOP 101 growth hacks. Divided into AARRR+ sections: Before Product-Market Fit, Hustling, Copywriting, Acquisition, Activation, Retention, Revenue, Referral: Before product/market fit #1. Hack your mindset with CEO of Pinterest #2. How to get your first customers #3. Are you sure about your product/market fit? Hustling #4. Leveraging dead competitors #5. Get emails of followers of your competitors #6. Tinder`s early days growth hack #7. Become an alternative to your competitors #8. The TechCrunch journalists` emails #9. Find journalists for your startup instantly #10. Pre-heat the journalists #11. Hack the Press #12. Hack Product Hunt #13. How a $2B company gained its initial users Copyrighting #14. A copy that converts #15. 9 cold emailing rules #16. 7 engaging storytelling formulas #17. 7 perfect headline formulas #18. The magic of headlines #19. Hack persuasive copywriting #20. Copywriting tip to quadruple conversions #21. Replace one word to get 90% more clicks Acquisition #22. Parasite SEO (white hat) #23. A real keyword strategy #24. Hidden early stage growth hack of Airbnb #25. Turn LinkedIn contacts into a list of emails #26. I hardly forced myself to share this hack #27. 200K users a month from long tail phrases #28. Boost conversions of your Tweets #29. How to collect emails on Twitter #30. Hack Twitter #31. Creating Pinterest pins that drive results #32. Best growth hack by Laxman Papineni #33. Which ads perform best for your competitors? #34. Piggybacking tweak to earn a ROI #35. Hack ideas for the 2nd largest search engine #36. Hack Facebook ads #37. 5 SEO hacks for the 2nd largest search engine #38. Disrupt the cost of YouTube video marketing Activation #39. Easy to understand tutorials via email #40. Boost your email opt-in rate by 22% #41. Little trick increased conversions by 26% #42. Evernote’s onboarding framework #43. Increase email opt-ins by 70% in 5 minutes #44. Quiz your audience #45. Drawbacks & competition increase conversions #46. Negative social proof for persuasion #47. 10-second trick #48. How I doubled my app downloads #49. How typography affects conversions #50. Save your bounced visitors #51. Turn invisibles into leads #52.

Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales


Josh Turner - 2015
    We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.

How to Win Friends and Influence People in the Digital Age


Dale Carnegie - 2011
    The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” In today’s world, where more and more of our communication takes place across wires and screens, Carnegie’s lessons have not only lasted but become all the more critical. Though he never could have predicted technology’s trajectory, Carnegie proves a wise and helpful teacher in this digital landscape. To demonstrate the many ways his lessons remain relevant, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for this difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.

All The Evil of This World


Jared Dillian - 2016
    On March 2nd, 2000, the technology company 3Com spun off its insanely profitable hand-held computer subsidiary, Palm. It was one of the most fascinatingly high profile and complex and bungled trades in history, but All The Evil Of This World isn't about the millions and millions of dollars that instantly came into play, it's about seven separate voices from seven separate individuals (an ambitious low-level clerk fresh out of school, a drug-addicted, party-throwing broker with bad taste and gross amounts of money, a seemingly infallible hedge fund manager tortured by his own good luck, to name a few) and the 3Com/Palm trade is what weaves their stories together. They all collide into it and out of it, and it sometimes unites them, implodes them, saves them, or destroys them.This book is not for the faint of heart--these characters are just as troubled and intense and volatile as their surroundings, and the writing pulls not a single punch--but it's an unrelenting examination into a cast of characters that we rarely examine fairly or patiently, and who we often find it easy to dehumanize. The people who inhabit this world aren't cartoon heroes or villains--as it turns out, people who happen to handle large amounts of money for a living--are just people, with shortcomings, just like us.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd


Allan Dib - 2016
    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice


Brendon Burchard - 2011
    In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs.  Blessed to receive life’s golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams.  By following his 10-step program, average, ordinary people can learn to package their struggles, successes, research, or life’s story into advice for others and become experts on any given topic.  In the industry of people who share their advice and knowledge with the world and get paid for it, Burchard is the “guru’s guru." If you’ve ever wondered how the gurus spread their message, serve others, and build a real business, then this is a must-read.

The Personal MBA: Master the Art of Business


Josh Kaufman - 2010
    The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man


Jerry Weintraub - 2010
    No matter where nature has placed him--the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood--he has found a way to put on a show and sell tickets at the door. "All life was a theater and I wanted to put it up on a stage," he writes. "I wanted to set the world under a marquee that read: 'Jerry Weintraub Presents.'"In WHEN I STOP TALKING, YOU'LL KNOW I'M DEAD, we follow Weintraub from his first great success at age twenty-six with Elvis Presley, whom he took on the road with the help of Colonel Tom Parker; to the immortal days with Sinatra and Rat Pack glory; to his crowning hits as a movie producer, starting with Robert Altman and Nashville, continuing with Oh, God!, The Karate Kid movies, and Diner, among others, and summiting with Steven Soderbergh and Ocean's Eleven, Twelve, and Thirteen.Along the way, we'll watch as Jerry moves from the poker tables of Palm Springs (the games went on for days), to the power rooms of Hollywood, to the halls of the White House, to Red Square in Moscow and the Great Palace in Beijing-all the while counseling potentates, poets, and kings, with clients and confidants like George Clooney, Bruce Willis, George H. W. Bush, Armand Hammer, Brad Pitt, Matt Damon, Bob Dylan, Led Zeppelin, John Denver, Bobby Fischer . . .well, the list goes on forever.And of course, the story is not yet over . . .as the old-timers say, "The best is yet to come."As Weintraub says, "When I stop talking, you'll know I'm dead."With wit, wisdom, and the cool confidence that has colored his remarkable career, Jerry chronicles a quintessentially American journey, one marked by luck, love, and improvisation. The stories he tells and the lessons we learn are essential, not just for those who love movies and music, but for businessmen, entrepreneurs, artists . . . everyone.

Set for Life: Dominate Life, Money, and the American Dream


Scott Trench - 2017
    By layering philosophy with practical knowledge, Set for Life gives young professionals the fiscal confidence they need to conquer financial goals early in life. Accumulating a lifetime of wealth in a short period of time involves working harder and smarter than the average person, and Set for Life demonstrates how to do just that―from zero savings to five figures, then to six figures, and finally to the ultimate goal of financial freedom. Wealth isn’t just about a nest egg, setting aside money for a “rainy day,” or accumulating an emergency fund. True wealth is about building out a Financial Runway―creating enough readily accessible wealth that you can survive without work for a year. Then five years. Then for life. Readers will learn how to: • Save more income―50+ percent of it, while still having fun • Double or triple your income in three to five years • Secure “real” assets and avoid “false” ones that destroy wealth

The Courage to be Rich


Suze Orman - 1999
    Now, Suze has revised and updated this million-copy bestseller to further inspire readers to find the courage to start over in these changing times and realize their true potential for material and spiritual wealth—even in today’s challenging economic climate.Now available in trade paperback for the first time, this edition goes beyond Suze’s earlier work in outlining a life-changing process for manifesting abundance and brings her revolutionary ideas of combining the spiritual and the financial up to date. With honesty, empathy, and a dazzling knowledge of how the world of money works, the country’s most trusted financial expert motivates readers to summon the courage to cope with tragedy—whether it’s personal or global—along with its economic aftermath. Rich in spirit, The Courage to Be Rich also reveals how a sagging economy may influence the money readers have—and have yet to make—and what they need to do to safeguard their financial future without sacrificing their generosity.With new information that pertains to recent changes in tax laws and how they affect IRAs, The Courage to Be Rich addresses the financial issues and milestones we face throughout our lives—marriage, divorce, and death; buying a home; and spending (and overspending) on life's necessities and luxuries. Suze shows readers how to take control of their financial tomorrows today with her trademark expertise and compassion, and convinces us that we can alter our financial destinies only when our intentions are in harmony our actions. That process begins with overcoming and forgiving feelings of fear—an emotion that acts as an internal obstacle to wealth. Suze explains how to make room for more money by eliminating all the clutter—thoughts, words, actions, and material objects—blocking its path. This newfound clarity will empower readers to start afresh to create the true wealth they want and deserve.In The Courage to Be Rich, Suze urges readers to live beyond the bottom line by passing money through their hearts and hands out into the world, to make it a better place. She demonstrates how every action taken is an offering to the world that repays in kind, and how charity has the power to enhance every life. Best of all, she explains how to determine when one is giving too much and when one is giving too little.Combining practical strategies, personal exercises, compelling case studies, and her trademark provocative insights, Suze guides readers through the financial rites of passage, detailing how to:Find the courage to endure financial setbacks and overcome feelings of shame, fear, or anger about money Keep money safe in a weak economy Speak the language of wealth rather than the language of poverty Break debilitating patterns that keep you from having more and being more Protect your life against the financial "what-ifs" Start over from nothing Use your home to secure your retirement years Prepare safely and wisely for the future Bring together the laws of wealth with the laws of lifeFor Suze, The Courage to Be Rich means valuing people over money and money over things. It means having all that you love and loving all that you have. It means turning toward your money and turning some of your money toward others. Ultimately, it means taking the courageous steps necessary to attain your material and spiritual wealth.Practical, spiritual, and above all, soundly financial, The Courage to Be Rich is a book for today’s challenging times.

The Money Code: Become a Millionaire With the Ancient Jewish Code


H.W. Charles - 2012
    Jews are always found on lists of the world’s richest people. In 2009, 139 of the Forbes 400 were Jewish. Jews also comprise a very large number of history’s most important figures, people who have had a profound impact on humanity. Approximately 35% of Nobel Prizes have been awarded to Jews. No other ethnic group has even come close to matching the abilities and accomplishments of Jews.Since such a large percent of the wealthiest and most successful people in the world are Jewish, a common question the world over is, “Why are so many Jews so wealthy?” Their secret lies not in their genetics or intelligence, as some have believed, but in their religion. Many of the wealthiest Jews use a code based on Judaism. You do not need to covert to Judaism or believe in religion to use The Money Code. “Religion has preserved history's greatest wisdom teachings,” says religious studies scholar Huston Cummings Smith. There are various methods of wealth creation; however, many are short-lived, unfulfilling, or hazardous. The ideal circumstance is to create long-lasting wealth, accompanied by peace of mind and fulfillment. This book will reveal the code that many Jews understand and use to their great advantage. The Money Code can be used by absolutely anyone to achieve long-term wealth and success in life.

Thou Shall Prosper: Ten Commandments for Making Money


Daniel Lapin - 2002
    In Thou Shall Prosper, Rabbi Lapin has done it again. This book tells it like it is in a helpful, honest, hopeful, informative way. He offers valid, useful information based on ancient wisdom and modern experience." -Zig Ziglar, author and motivational teacher "Is it practical to apply spiritual lessons to the hardheaded world of business? In this potentially life-changing book, Rabbi Daniel Lapin proves that it's impractical not to use those lessons-and to bring ancient, timeless wisdom to contemporary problems. This unique approach provides an organized, supremely useful view of the world, combining common sense and unexpected, even startling insight. No matter how successful or sophisticated you may be, this remarkable work will enrich your understanding of the important, exciting process of building wealth." -Michael Medved, nationally syndicated radio host and author of Hollywood vs. America "Rabbi Daniel Lapin is a light unto the nations. A risk-taking rabbi of immense wisdom, his books have already influenced countless Jews and non-Jews with the eternal truths of the Hebrew Bible. Now, in this highly insightful and controversial new book, Rabbi Lapin unearths the golden nuggets of Jewish business genius. By emphasizing the unique talents of the Jewish way of life, Rabbi Lapin demonstrates how Judaism's spiritual regimen can be translated into tangible material rewards, with the bottom line being directly affected. A thoroughly engaging, enriching, and thought-provoking book." -Rabbi Shmuley Boteach, author of Kosher Sex and Judaism for Everyone "Rabbi Lapin is an unorthodox Orthodox rabbi. He understands the Biblical nature of economic freedom as well as he understands the Bible: uniquely well. Prosperity must have a purpose and Rabbi Lapin explores the wellsprings of the Judeo-Christian heritage to elucidate those purposes. In so doing, he also illuminates the road to greater prosperity for all. I really enjoyed this book and I heartily recommend it to people of all faiths." -The Honorable Jack Kemp