By the time you finish this book you'll be able to do everything from checking your grammar, to creating an infographic, to driving free traffic to your blog or website, all using free tools, sites and downloads. The book contains links to all resources mentioned. A handy little reference guide you'll keep on your Kindle or other device to refer back to again and again.

    This smart and pithy book focuses on a simple though vexing challenge: How can the leaders of an organization exhort their people to deliver on the most important goals?....It's rare to find a book like this that blends smart practice with intelligent articulation of how to get things done. Do yourself a favor. Buy it." --The Boston Globe"Making all of the moving parts of an organization function smoothly together is just plain hard work. By describing how he has done it, Mr. Bossidy has come up with a valuable and practical management guide that is must-reading for everyone who cares about business." --The New York Times"If you want to be a CEO--or if you are a CEO and want to keep your job--read Execution and put its principles to work." --Michael Dell, chairman and CEO, Dell Computer Corp."A how-to book for the can-do boss....If even half the corporations in America pondered their suggestions, the economy would be in much better shape. Moreover, Bossidy and Charan boast an impressive enough track record that anyone who wants to stay sharp at the helm will welcome their assistance." --BusinessWeek"Sound, practical advice on how to make things happen." --Ralph S. Larsen, chairman and CEO, Johnson & Johnson"Here's the real deal.... This is no-nonsense stuff.... The leaders who sweat the small stuff, hire the right people, make the tough decisions and stick around to see that they're carried out are the real winners.... Forget the swarmy memoirs, cheesy parables, advice for idiots, and leadership secrets of despots and barbarians. Getting it done is, according to Bossidy and Charan, the only way to grow." --The Miami Herald"Captures a lifetime of building winning formulas and puts them in a simple, practical context for executives at any level." --Ivan Seidenberg, president and CEO, Verizon

    Your body language is on display almost all of the time so isn't it important you know what signal you're sending? Discover how to use your body language to your advantage and at the same time learn how to decipher other people's signals. Research shows that up to 90% of communication is transmitted non-verbally and that the most successful people - in all walks of life - are intuitive in deciphering these signals. We may think we know how to use this silent' language but how many of us can actually use it well? Body Language will help you: gain a deeper understanding of other people so you can read' their minds know what non-verbal signals you may be giving out to others and how to use this to communicate and gain the response you want notice if what someone says is completely at odds with what they are thinking or feeling learn how your extremities' can give you away (despite what's coming out of your mouth). make a better impression in your social and work life by being aware of your bodytalk' (and that of others). ..and more.

    If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with the profession you have chosen, then it is time to change your thinking. This book will hold your hand while you step back and evaluate where you started, where you are on your career path today, and most important, where you want to be tomorrow. Tired of your current job? Ready for the next steps? Eager to show the world everything you have to offer? Caitlin Friedman and Kimberly Yorio see it all the time: women derailing their careers because they believe that if they just sit quietly, work hard, and please their coworkers, someone upstairs will recognize their talents and dedication and deliver big rewards. But in today’s ultra-competitive workplace, nothing could be further from the truth. If you want your dream job with your dream salary, and all the opportunities and fulfillment that come with it, you have to stand up and go for it--without shame, guilt, or hesitation! The Girls’ Guide to Kicking Your Career into Gear gives you everything you need to decide what you want out of work and create a plan to make it happen. From how to negotiate a raise or a promotion to starting a new profession, Friedman and Yorio provide savvy, reassuring advice on how to successfully navigate every aspect of your career. Their sure-fire tools will show you how to:Sell yourself (without selling out)Master the secrets of the New Girls Network“Manage upward” to impress the right people, the right wayOvercome the fears—from public speaking to risk-taking--that hold you backCope with workplace underminers Ask for what you deserveFight the stereotypes that often keep women from moving up Based on interviews with more than 100 successful women who have shattered the glass ceiling and made great professional strides, The Girl’s Guide to Kicking Your Career into Gear is your ticket to taking charge of your career once and for all – and getting where you want to go.

    No longer can we interrupt our customers with mediocre content and sales messages they don't care about.Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.Once we hook customers with epic content, they reward us by sending our sales through the roof.Epic Content Marketing provides everything you need to:Determine what your content niche should be to attract and retain customersDiscover and develop your content marketing mission statementSet up a process for creating and curating epic contentLearn how to leverage social and e-mail channels to create--and grow--your audienceMeasure the performance of your content--and increase your content marketing budgetWith in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now!PRAISE FOR EPIC CONTENT MARKETINGFrom the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. -- Don Schultz, the father of integrated marketing, Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 booksJoe Pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfsAs Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. -- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PRThis is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola CompanyYou could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. -- Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype"The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating." -- Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining. If your company doesn't yet realize that it's a media company, with all the challenges and advantages that implies, you're missing the most powerful way to connect with your customers. -- Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

    While there have been attempts to establish one standard or another as the default, there is no common agreement. So beware people telling you there is one right way, they are assuming too much. As a general rule though, netiquette involves the same principles as plain old etiquette -- basic courtesy, respect and ethics. Treat people the way you would want to be treated yourself. By following the principles outlined below, the recipient of your email will be more likely to read and act, if not be favorably impressed by your message:Subject line to summarise the message. Make the Subject line summarise the body of the e-mail. Ask yourself, 'will the recipient(s) know what this e-mail is about'. For example, Instead of Subject: Exam, say Subject: Location of 1508INT Exam, 23 July 2011.Don't assume the recipient knows the background. Include enough contextual information at the beginning of the e-mail for the recipient to know what the matter is about. If in doubt, put background information in. For example, don't say can I have an extension for my assignment?, instead say I refer to the CIT3622 assignment 1 that I handed in late. I was ill and have a doctor's certificate. May I ask for an extension on the basis that I was too ill to do it on time?Keep it concise. Keep messages brief and to the point, but not so brief that it causes the problem outlined in the previous point. This includes deleting any irrelevant text when an email has been back and forth several times. No-one wants to scroll down through pages of text in order to reach the message they want to read. If the sense of the email will be lost by deleting that text, however, leave it in.Reply within 24 hours. Try to reply within 24 hours, less if possible. In fact, get in the habit of replying immediately -- it is the polite thing to do, and the recipient will appreciate a prompt reply. It also makes you look efficient. The longer you leave it to reply, the more likely you will forget or have too big a log-jam of unanswered email.Allow time for a reply. E-mail messages are not usually required to be answered immediately, though it is good practice if you do. Before sending a reminder, allow some time for a response, some times even a few days. Not everyone is online 24 hours a day.Use the BCC field when sending bulk email. If you're sending email to a whole list of people, put their email addresses in the BCC field. That way, the privacy of the recipient is respected, and spammers cannot harvest the email addresses for their dastardly purposes.

    HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.

    Every day, my soul and my creativity died a little.Maybe you feel the same?Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work.This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur.It's time to change your career and your life. ˃˃˃ In this book, you will find: ** Part 1: I hate my job1) Identifying the problem2) The results of an unhappy workplace- stress, depression and weight gain** Part 2: How to improve your current situation3) Develop yourself4) Coping with stress at work5) Being valued and appreciated6) Escaping the trap7) Making money and keeping hold of it8) Being creative9) Escape is sometimes necessary** Part 3: How to change your career10) What do you really want to do?11) Entrepreneurship or working for yourself12) The Career Change Process13) Setting and achieving your goals14) Your Challenge ” Your FutureBonus Articles:* Case Study Micro-Entrepreneur: How I run my business, The Creative Penn Limited* Interview with Joanna Penn on how to change careers* From affirmation to reality: the author’s story* The Smart Person’s Guide to Quitting the Day Job ˃˃˃ Life’s too short to continue feeling this way. It’s time to change your life. Packed with strategies, tips and personal stories that will help you find the work you love. If you want to change your life and your career, download a sample or buy now

    Based on Don Lowry's True ColorsÒ model, you will discover tips for understanding, appreciating and relating to each style. Lighthearted anecdotes convey concepts in �real life� situations, offering immediately useful methods for resolving conflicts, opening lines of communication, and enhancing personal effectiveness. Convenient reference lists and a set of color character cards are included for easy determination of your True Colors spectrum. The end result is a celebration of the uniqueness in yourself and others.

    She bought him a Macbook, and told him to get started doing what she knew he was supposed to do.Cindy gave Sean the unparalleled gift of her unflagging support, fueled by the unflinching belief that he was born to tell stories.Writer Dad is a love letter to Cindy and Sean's family, but also to the craft of writing. It chronicles his first painful but necessary years, through his eventual successful as a bestselling indie author.Writer Dad is for fans of Sean's work, those curious about the everyday reality of a growing writer's life, and those seeking inspiration for their own journeys forward.

    Covey, RESUMES ARE DEAD is not for the faint of heart. This ebook tackles one of life's most compelling choices: money or meaning? The audio is relevant, timely and career-critical. Learn how to design a career that supports your quest for both money and meaning—providing you the freedom to pursue your dreams and live your ideal lifestyle.This is career development reworked, unconventional and results-driven. Whether you're retired, in the middle of your career, fresh out of college, or have been hit hard by economic crisis, RESUMES ARE DEAD is chock-full of powerful, raw principles that will help you find your footing, contribute to the world in meaningful ways, and simultaneously create your ideal lifestyle.“My verdict: SHEER GENIUS! I love it, I think it’s brilliant, I think it’s bold and courageous, I think it will help people out everywhere.”—Stephen M.R. Covey, author of The New York Times bestseller, The Speed of Trust“Richie hits the nail on the head in the pursuit of dreams. We cannot sit back and wait for life to serve up opportunities, but rather we must create our value and contribute in a powerful way.”—Kenny Anderson, author of Common Denominators for Success“Can I just say WOOOOOOOOOOOW!!! I’m just moved and on fire right now. Very relevant and timely message for our days (and for everyone)!”—Juri Widiger, Brussels, Belgium“This is a great book at so many levels. If you are looking to find your own direction or just need the motivation to move forward, Richie’s book can help. I found it empowering as an employer as well. I want the employees Richie describes in this book, and it helps me to recognize what I need to do to attract and keep those kinds of employees.”—Jeff Heggie, CEO, Kodiak Mountain Stone, Canada“This turned my brain upside-down—in the best way possible!”—Rachel DeVault, photographer, mother, wife, Texas“This really helps me get off my retirement rocking chair and want to do something meaningful for myself and others around me.”—Andy Macatiag, adjunct professor, Chaminade University, Hawaii1st message: “Love the e-book. Thank you for taking the leap and inspiring me. I’m just so grateful for your book! It gave me some meaningful direction.”2nd message: “Richie, I’m headed to an interview tomorrow. I’m beyond stoked and appreciate your e-book. I read it again and it got me pumped. I’ll let you know how it turns out. Thank you, sir.”3rd message: “Dude. I got the job. Thank you for your inspiration!”—Adam Buchanan, Portland, Oregon1st message: “I should NOT have read this just before going to bed last night. I felt so empowered after I read it and I had a million ideas going through my head. Amazing experience, but a little rough on the sleep department.”2nd message: “When I read the book I was stuck in a rut. After reading your book, changes came immediately. I found an internship with a major opera company, introduced myself and was hired within a week. Life is different. Your book gave me the key to a door to the world that I had been staring at my entire life, but I didn’t know how to open.”—Olivia Biddle, Adjunct Professor of Voice and Music

    Based on the Myers-Briggs personality test, this guide will help readers develop a complete, accurate psychological self-portrait and show them how to achieve success in life.

    The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success.Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success.“It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH!“This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager

      We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

    True persuasion is not about arm-twisting or out-maneuvering your adversary. True persuasion is the creation of consensus from conflict or indifference.