Instead, he argues in this timely book, we must be prepared to adapt tactics to each conflict, or lose the ability to protect ourselves and our way of life. General Smith draws on his vast experience as a commander in the 1991 Gulf War, in Bosnia, Kosovo and Northern Ireland, to give us a probing analysis of modern war and to call for radically new military thinking. Why, he asks, do we use armed force to solve our political problems? And how is it that our armies can win battles but fail to solve the problems? From Iraq to the Balkans, and from Afghanistan to Chechnya, Smith charts a stream of armed interventions that have failed to deliver on promises of resolution. He demonstrates why today's conflicts must be understood as intertwined political and military events. He makes clear why the current one-size-fits-all model of total war, fought out on battlefields, that politicians still cling to must be abandoned in favor of new strategies that take into account the fact that wars are now fought among civilian populations. And he offers a compelling new model for how to fight these battles--and secure our world. Clear, incisive and provocative, "The Utility of Force" will fundamentally change the way we understand war.

    Kissinger on Kissinger is a series of faithfully transcribed interviews conducted by the elder statesman's longtime associate, Winston Lord, which captures Kissinger's thoughts on the specific challenges that he faced during his tenure as NSA, his general advice on leadership and international relations, and stunning portraits of the larger-than-life world leaders of the era. The result is a frank and well-informed overview of US foreign policy in the first half of the 70s—essential reading for anyone hoping to understand tomorrow's global challenges.

    Drawn from the observations of a French officer, David Galula, who witnessed guerrilla warfare on three continents, the book remains relevant today as American policymakers, military analysts, and members of the public look to the counterinsurgency era of the 1960s for lessons to apply to the current situation in Iraq and Afghanistan. With a new foreword by John A. Nagl, author of Counterinsurgency Lessons from Malaya and Vietnam (Praeger, 2002).

    American military doctrine is typically led by technology; a new class of weapon or vehicle is developed, which allows or encourages an adjustment in strategy. Military strategists Qiao Liang and Wang Xiangsui argue that this dynamic is a crucial weakness in the American military, and that this blind spot with regard to alternative forms warfare could be effectively exploited by enemies. "Unrestricted Warfare" concerns the many ways in which this might occur, and, in turn, suggests what the United States might do to defend itself.The traditional mentality that offensive action is limited to military action is no longer adequate given the range of contemporary threats and the rising costs-both in dollars and lives lost-of traditional warfare. Instead, Liang and Xiangsui suggest the significance of alternatives to direct military confrontation, including international policy, economic warfare, attacks on digital infrastructure and networks, and terrorism. Even a relatively insignificant state can incapacitate a far more powerful enemy by applying pressure to their economic and political systems. Exploring each of these considerations with remarkable insight and clarity, "Unrestricted Warfare" is an engaging evaluation of our geopolitical future.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    But is military action always the most appropriate response? Drawing on his vast experience, from combat in Vietnam to peacekeeping in Somalia, to war games in Washington, DC and negotiations with former rebels in the Philippines, retired four-star General Tony Zinni argues that we have a lot of work to do to make the process of going to war—or not—more clear-eyed and ultimately successful. He examines the relationship between the executive and the military (including the difference between passive and engaged presidents); the failures of the Joint Chief of Staff; the challenges of working with the UN, coalition forces, and NATO; the difference between young, on the ground officers and less savvy senior leaders; the role of special forces and drone warfare; and the difficult choices that need to be made to create tomorrow's military. Among his provocative points:* Virtually every recent American military operation follows a disconnected series of actions that lead to outcomes we never foresaw or intended.* We need to assign accountability for the political decisions that can make or break a mission.* Words and ideas are as important to victory in today's conflicts as bullets.* The cyber "war" is ongoing. Either you must build better tech than the other guy, or you must steal it.* Our foreign aid budget is pitiful, our State Department, USAID, and the other government agencies that we critically need to be on a par with our military are underfunded, undermanned, and poorly structured for their current objectives.From the Oval Office to the battlefield, Before the First Shots Are Fired is a hard-hitting analysis of the history of America's use of military action and a spirited call for change.

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    It comes from knowledge of the past: You draw on what worked in other situations, in a new combination that fits the problem at hand. Napoleon's Glance -- probably the first book to link Napoleon's victories to Picasso's development as an artist! -- tells how 10 great strategists owed their success to coup d'oeil. All 10 applied it with great effort and risk and no guarantee it would work. But in case after case, we find the same story: How American women won the vote. How General Patton became the most successful Allied general on the Western Front of World War II. How Joan of Arc saved France from certain conquest by England. How in one generation Japan went from a peasant backwater to an industrial giant. How Picasso became the leading artist of the twentieth century. Though there have been scores of books written about Napoleon, this is the first popular book written for the general reader about his military strategy.

    military invaded Iraq, it  lacked a common understanding of the problems inherent in counterinsurgency campaigns. It had neither studied them, nor developed doctrine and tactics to deal with them. It is fair to say that in 2003, most Army officers knew more about the U.S. Civil War than they did about counterinsurgency.The U.S. Army / Marine Corps Counterinsurgency Field Manual was written to fill that void. The result of unprecedented collaboration among top U.S. military experts, scholars, and practitioners in the field, the manual espouses an approach to combat that emphasizes constant adaptation and learning, the importance of decentralized decision-making, the need to understand local politics and customs, and the key role of intelligence in winning the support of the population. The manual also emphasizes the paradoxical and often counterintuitive nature of counterinsurgency operations: sometimes the more you protect your forces, the less secure you are; sometimes the more force you use, the less effective it is; sometimes doing nothing is the best reaction.  An new introduction by Sarah Sewall, director of the Carr Center for Human Rights Policy at Harvard’s Kennedy School of Government, places the manual in critical and historical perspective, explaining the significance and potential impact of this revolutionary challenge to conventional U.S. military doctrine.An attempt by our military to redefine itself in the aftermath of 9/11 and the new world of international terrorism, The U.S. Army / Marine Corps Counterinsurgency Field Manual will play a vital role in American military campaigns for years to come. The University of Chicago Press will donate a portion of the proceeds from this book to the Fisher House Foundation, a private-public partnership that supports the families of America’s injured servicemen. To learn more about the Fisher House Foundation, visit www.fisherhouse.org.

    Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:· The people—the individuals launching and leading the venture and outside parties providing key services or important resources· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respondTimely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

    With Every Mistake is not only a collection of the very best of Dyer’s recent work, but an examination of how, time and again, the media skews fact and opinion, wielding formidable influence on how we all shape our own thoughts. And why is so much of the information wrong? Is it herd instinct, official manipulation, robber-baron owners with ideological obsessions — or just the conflict between the inherently bitty, short-term nature of news reporting and analysis and the longer perspectives needed to understand what is actually going on? How much misinformation stems from simple ignorance and laziness?

    As obvious as the Presidential motorcade, most people assume the squadron is a travel perk for VIPs. They’re only half right: while the helicopters do provide transport, the unit exists to evacuate high-ranking officials in the event of a terrorist or nuclear attack on the capital. In the event of an attack, select officials would be whisked by helicopters to a ring of secret bunkers around Washington, even as ordinary citizens were left to fend for themselves.For sixty years, the US government has been developing secret Doomsday plans to protect itself, and the multibillion-dollar Continuity of Government (COG) program takes numerous forms—from its plans to evacuate the Liberty Bell from Philadelphia to the plans to launch nuclear missiles from a Boeing-747 jet flying high over Nebraska. In Raven Rock, Garrett M. Graff sheds light on the inner workings of the 650-acre compound (called Raven Rock) just miles from Camp David, as well as dozens of other bunkers the government built its top leaders during the Cold War, from the White House lawn to Cheyenne Mountain in Colorado to Palm Beach, Florida, and the secret plans that would have kicked in after a Cold War nuclear attack to round up foreigners and dissidents and nationalize industries. Equal parts a presidential, military, and cultural history, Raven Rock tracks the evolution of the government plan and the threats of global war from the dawn of the nuclear era through the War on Terror.

    Faramedes finally found what he was looking for in a human baby, Faramedes was able to transfer some of his power but the ritual was interrupted and his conciousness never transferred over. The baby was taken by followers of the Goddess of Light and secreted away by one of her followers. Jason is a sixteen year old boy that has it all figured out, he is an apprentice blacksmith under his father, he is proficient with the sword and one day hopes to inherit the smithy his father owns in the small town of Gaol in the kingdom of Sapin. Jason's life is shattered when he runs afoul of the powerful Baron Dawson and he is forced to fight for his life. Initially thought to be headed to certain death by fighting in foreign lands, Jason grows up and soon Baron Dawson will learn what every other enemy of Jason's already know, to fear the Warrior from Sapin.

    Winston Churchill is universally recognized as one of the 20th century's great political leaders and his words ring just as true in the world of commerce. A wise, witty, and inspiring leader, Churchill ran Great Britain like a great corporation. "Perhaps the finest book on practical leadership ever written." -- Brian Tracy Churchill on Leadership demonstrates that the principles that guided Churchill ably translate to private industry today. Author Steven F. Hayward gives strong evidence that, if you remove Churchill from his political context, he would have the resume to be among the great business leaders of any age. Churchill: - was a financier (as chancellor of the Exechequer) and labor negotiator (as home secretary)- managed a large transportation network (as head of the British Navy) and far-flung property holdings (as colonial secretary)- persevered through bankruptcies and other financial disasters- conceived and introduced innovative new products over the opposition of his colleagues, and reorganized major production operations in the midst of crisis. With wit and insight, Hayward reveals Churchill's secrets for business success from assembling and inspiring a first-rate team to preparing a wise budget, from communicating a vision to structuring effective meetings, from acting decisively to rebounding from a failure. Laced with epochal events from the historical stage, enlivened with stimulating speculation, and leavened with wit, "Churchill on Leadership" is both an enjoyable read and a thought-provoking lesson on leadership. "From the Trade Paperback edition."