This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    The text progresses from a micro- to macro-level of analysis, focusing first on such problems as illness and health care, drugs and alcohol, and family problems and then broadening to the larger issues of poverty and inequality, population growth, environmental problems, and conflict around the world. The social problem in each chapter is framed in a global as well as U.S. context. In every chapter, the three major theoretical perspectives are applied to the social problem under discussion, and the consequences of the problem, as well as alternative solutions, are explored. Pedagogical features such as The Human Side and Self and Society enable students to grasp how social problems affect the lives of individuals and apply their understanding of social problems to their own lives.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    And learning these idioms and phrases will not only help you speak English better, it'll help you understand Americans better!Idioms are presented in 25 lively dialogues which tell the entertaining story of an American family, complete with illustrations. The book comes with an audio CD of all of the dialogues. Contains dozens of helpful exercises & six crossword puzzles to reinforce the material, with convenient answer key for self-study. About the AuthorAmy Gillett has taught ESL (English as a Second Language) in both the United States and Europe. She holds a BA degree in literature fromStanford University, an MA from Stanford in Russian & East European Studies, and an MBA from Cornell. She speaks several foreign languages.Her writing has appeared in many national magazines and newspapers, including MAD Magazine, Family Circle, and the San Francisco Chronicle.

    It is designed for libraries, institutions and individuals who need or prefer the information in ebook format. All the hand signs were approved by American sign language experts. The signs are shown in large illustrations from two view points in order to facilitate understanding, as well as grouped together in a comprehensive chart. BONUS: The book contains a link to a set of unique printable ASL alphabet charts for your personal use.Lassal's work for Fingeralphabet.org has earned her a nomination for The German Prize for Civic Engagement 2013.

    Lorraine reinvents traditional favourites (her amazing brownies) but shows us neat shortcuts to cut the fat or the sugar-without losing any of the flavour. They are goodies with goodness. Each recipe has a comparison with a standard version so you can see just how much better for you Lorraine's way is. A perfect Christmas gift for every baker in your life - or buy it for yourself to have an indulgent but healthy Christmas.

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    It provides the general knowledge of mammalian structure that is crucial to the understanding of the other basic sciences, as well as the more detailed information that is directly applicable to the practice of veterinary medicine. Discussing the various body systems, it then offers a working knowledge of them by addressing the regional anatomy of a particular species or group of species.Content is divided into two main sections - body systems and specific species or group of species - for a thorough and more logical study of anatomy.All chapters feature a consistent format, offering a simple and even flow of information.Color inserts enhance the overall quality of the book and better illustrate various anatomical areas of concern.Both small and large animals are covered - including the horse, pig, cow, dog, and cat - to emphasize features and topics that have direct relevance to clinical work. Also included is a chapter on Avian Anatomy.Content has been streamlined to include only the most important information.A new section on imaging greatly enhances diagnostic procedures.The addition of new illustrations provides an emphasis on surface anatomy throughout the text.

    Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: The Man Who Mistook His Wife for a Hat, An Anthropologist on Mars, Musicophilia: Tales of Music and the Brain, Seeing Voices, Migraine, Uncle Tungsten: Memories of a Chemical Boyhood, Awakenings, The Island of the Colorblind, . Source: Wikipedia. Free updates online. Not illustrated. Excerpt: The Man Who Mistook His Wife for a Hat and Other Clinical Tales is a 1985 book by neurologist Oliver Sacks describing the case histories of some of his patients. The title of the book comes from the case study of a man with visual agnosia. The Man Who Mistook His Wife for a Hat became the basis of an opera of the same name by Michael Nyman, which premiered in 1986. The book comprises 24 essays split into 4 sections which each deal with a particular aspect of brain function such as deficits and excesses in the first two sections (with particular emphasis on the right hemisphere of the brain) while the third and fourth describe phenomenological manifestations with reference to spontaneous reminiscences, altered perceptions, and extraordinary qualities of mind found in "retardates." The individual essays in this book include, but are not limited to: Christopher Rawlence wrote the libretto for a chamber opera, directed by Michael Morris with music by Michael Nyman, based on the title story. "The Man Who Mistook His Wife for a Hat" was first produced by the Institute of Contemporary Arts in London in 1986. A television version of the opera was subsequently broadcast in the UK. Peter Brook adapted Sacks's book into an acclaimed theatrical production, "L'Homme Qui...," which premiered at the Theatre des Bouffes du Nord, Paris, in 1993. An Indian theatre company, performed a play The Blue Mug, based on the book, starring Rajat Kapoor, Konkona Sen Sharma, Ranvir Shorey a...More: http: //booksllc.net/?id=3371

    It offers superior coverage of all key areas, including descriptive chemistry, MO theory, bonding, and physical inorganic chemistry. Chapter topics are presented in logical order and include: basic concepts; nuclear properties; an introduction to molecular symmetry; bonding in polyatomic molecules; structures and energetics of metallic and ionic solids; acids, bases, and ions in aqueous solution; reduction and oxidation; non-aqueous media; and hydrogen. Four special topic chapters, chosen for their currency and interest, conclude the book. For researchers seeking the latest information in the field of inorganic chemistry.

    The 5th edition has been completely updated and includes a Companion CD-ROM that contains animations, NCLEX(R) examination-style review questions, printable IV therapy and medication safety checklists, drug calculation problems, and convenient electronic calculators.A separate drug calculations section - Medications and Calculations - features 65 pages of math review and step-by-step instructions for dosage calculations using the four primary methods - basic formula, ratio and proportion, dimensional analysis, and fractional equation. Nursing Process sections relate nursing care to drug therapy. Each step of the nursing process includes concise actions for the plan of care in relation to treatment for selected drug prototypes.A chapter on Principles of Drug Administration features comprehensive coverage of the procedures for administering drugs. It addresses all routes of administration and various settings.Unit openers for drug therapy chapters include an illustrated overview of normal anatomy and physiology, giving readers the foundation for understanding how the drug works in that body system.Herbal Alert boxes highlight various herbal products and their interactions with drugs.More than 100 detailed Prototype Drug Charts list the following information: dosage, indication, contraindication, drug-lab-food interactions, pharmacokinetics, pharmacodynamics, therapeutic effects, side effects, and adverse reactions.Highlighted Client Teaching, Cultural Considerations, and Herbal Alerts are included in the Nursing Process sections to emphasize key implications for nurses.Client Teaching in the nursing process sections guide readers through instructions for teaching patients about medication, self-administration, dietary concerns, and side effects.Includes a separate Transcultural and Genetic Considerations chapter.Critical Thinking Case Studies and Study Questions at the end of each chapter present readers with a clinical scenario and several questions that reinforce key concepts and encourage critical thinking.A new chapter on substance abuse addresses this important aspect of the nurse's role in pharmacology. Preventing Medication Errors boxes draw attention to important safety considerations and present guidelines from the Institute for Safe Medication Practice (ISMP).Critical Thinking Case Study boxes provide clinical scenarios and questions to sharpen analytical and critical thinking skills.Now includes step-by-step instructions for dosage calculations using dimensional analysis.Web sites, organizations, and research database information are available at the end of clinical chapters for further review and research.The newest JCAHO guidelines for medication safety are applied throughout the text and the abbreviations appendix has been revised to reflect these updates.Includes a new Herb/Drug Interaction chart, as well as new sugar-free and alcohol-free drug lists.Features updated coverage of pain as the fifth vital sign.Look-alike/sound-alike drugs are highlighted throughout to promote safe drug administration.Includes a list of the 200 most frequently prescribed drugs.Electronic Resources boxes at the beginning of each chapter direct readers to additional learning activities available on the Companion CD and the Evolve website.

    In his informal, anecdotal style, author Jerrold Greenberg introduces and discusses the latest research findings on the physical, psychological, and spiritual aspects of stress.

    For over half a century, the MLA Handbook is the guide millions of writers have relied on.The seventh edition is a comprehensive, up-to-date guide to research and writing in the online environment. It provides an authoritative update of MLA documentation style for use in student writing, including simplified guidelines for citing works published on the Web and new recommendations for citing several kinds of works, such as digital files and graphic narratives.Every copy of the seventh edition of the MLA Handbook comes with a code for accessing the accompanying Web site. New to this edition, the Web site provides- the full text of the print volume of the MLA Handbook- over two hundred additional examples- several research-project narratives--stories, with sample papers, that illustrate the steps successful students take in researching and writing papers- searching of the entire site, including the full text of the MLA Handbook- continuous access throughout the life of the seventh edition of the MLA Handbook

    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

    One of the most hyped high school players of all time, with a $20 million Adidas deal in hand, Sebastian found himself in the same position as NBA superstars like Kobe Bryant and LeBron James, both of whom shot to stardom without playing a day of college ball. THE JUMP offers an inside view of Sebastian's journey-a rags-to-riches story of a kid from the Coney Island projects who succeeds in leaving behind the chaos, violence and economic hardship at home for a multi-million dollar life of professional ball and product endorsement. Drawing on exclusive interviews with friends, family, coaches, recruiters, agents and players, USA Today columnist Ian O'Connor offers an intimate portrait of the promising young player's senior year at Lincoln High School and explores the changing nature of basketball in America today.Sebastian Telfair exemplifies a new dynamic emerging in basketball-young, talented teenagers who skip college on the way to NBA fortune and fame. But what is this trend doing to the sport? And do the adults who have hitched their hopes on Sebastian's rising star have the young player's best interests in mind? THE JUMP dives head first into today's high-stakes, anything-goes basketball culture, examining the sneaker companies intent on securing charismatic and mediagenic players to hawk their wares; college boosters willing to break NCAA rules by offering cash incentives to lure promising players to their schools; high school administrators securing big appearance fees from promoters; agents wooing players and their families-and walking the thin line dictating amateur status rules for high school and college ball.O'Connor also delves into the dream that the NBA holds for so many families-a child drafted into the pros offers a first class ticket out of the projects. A colorful cast of characters featured in THE JUMP includes the faces shaping the sport today: Rick Pitino, head coach of the University of Louisville, who recruits Sebastian with the hope of delivering his team to an NCAA championship only to see his dreams dashed by Sebastian's decision to enter the NBA draft; Andy Miller, the agent who vies to sign up Sebastian despite Erica and Otis Telfair's reservations; Stephon Marbury, star of the New York Knicks, who sees Sebastian more as a rival than a cousin (THE JUMP delivers exclusive details on the fracture in the Marbury and Telfair relationship, including interviews with the point guards and relatives on the subject of the family feud); Sonny Vacaro, at different times the face of Nike, Adidas, and Reebok, who uses sneaker company cash to entice coaches and young players; Jay-Z, rapper and owner of Telfair's summer-league team.Under O'Connor's penetrating scrutiny, Sebastian Telfair becomes the prism through which the circus of modern basketball is explored. Can he succeed, or will he flame out-too young, too small, too unprepared? And what is this new trend in basketball doing to the athletes, to college basketball programs, to the quality of play in the NBA and to society at large? As Dave Kindred of The Sporting News states, "THE JUMP is a 21st-century thrill ride into the shadows and bright lights of a basketball culture that breaks hearts and makes superstars."