24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

    Even the sweetest owners can get stressed and frustrated with poor training results ...But before you do something you may regret, make sure you read this book. Most people who use old and ineffective house training methods end up frustrated and angry at their pup. Failed or long drawn out house training can be avoided by learning the correct way to house train your dog.Let's face it, no one wants to spend months housebreaking their pup when he's pottying all over the house. Especially when you realize other people are getting it done easily and painlessly in as little as 7 days.The old method of yelling, spanking, or even pushing your dog's nose into it's pee or poop is one of the worst methods you can utilize. This can cause your pup to become frightened of you. Plus experts have made very clear is that punishment is the least effective training method.In fact, it's been proven that in most cases dogs don't even know why they're being punished.The truth is, you don't need to use abusive, slow, and ineffective house training methods ever again. You're about to learn how you can house train your puppy quickly and easily, without any yelling, hitting or stressing you and your pup.Imagine being able to housebreak your puppy in as little as 7 days. You'll be able to soon, and it doesn't matter what breed you have or how "stubborn" it is. Here Is A Preview Of What You'll Learn... Why punishment-based training could leave you with the very opposite results that you are looking for in your pup. 7 must-know tips to getting your puppy potty-trained quickly and painlessly Why housebreaking your pup wrong teaches can teach him to be sneaky and do his business behind furniture. Why your pup uses the bathroom inside after you just took him outside How to avoid the 5 BIGGEST puppy potty training pitfalls. Why your pup still sometimes has accidents after he's trained and what to do about it The secret behind successful positive reinforcement training Much, much more! Download your copy today!

    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    You can become a wildly successful coach on your own terms. It’s time to transcend the inner voice that screams, “Who the f*ck am I to do this work?!” It's time to stop hiding and step fully into the successful coach you are called to be. I’ve shown hundreds of warrior coaches how to serve clients, make a difference, and make a great living – all while staying true to themselves. I learned how to build an impactful and profitable coaching business without torturing myself or following someone else’s blueprint, and so can you. Your future clients are counting on you! In this book, you’ll learn: Why many new coaches fail to create a sustainable and profitable business. The inside-out approach to finding and enrolling clients who are dying to work with you. How to price your coaching in a way that is abundant, sustainable, and honorable. Why joy, inspiration, and grace are critical to your business strategy. How to step courageously into the coach you were born to be… right now!

    Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session.Collins explains what negotiation is and isn’t (“negotiation is not confrontation”) and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to “magic words” or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance. There’s great real-life advice, including details on how to negotiate at restaurants and hotels. The tips are often surprisingly, almost shockingly simple and logical—such as the suggestion to get in line behind a belligerent customer to boost your own chances for success. Readers will come away with a set of “guerrilla negotiating” tactics, and a better understanding of:• when to continue talking and when to walk away• how to identify words that sabotage your best efforts• how to identify cultural customs that will smooth the process• how to bluff for maximum effectivenessEach chapter concludes with “key thoughts” that summarize the main lessons in the preceding pages.Viewing negotiation as both science and art, Collins will help executives, managers, and almost anyone master the skills to have the upper hand in any situation.

    This book outlines an approach to selling, one that is based on: engaging in directed conversations instead of making presentations, and asking relevant questions.

     But I could be your ambassador, and I will present you in my book - 10 of the world greatest living visionaries of our time, people who have truly changed the way we live and think, the way we work and play, the way we now see the world itself. Some might even be controversial and present us with some bad examples. The book includes a collection of 10 books. Each book has 50 Life and Business lessons from a very famous and successful person. One thing I’ve learned over the years of being an entrepreneur is that if you don't have passion for the business you are doing, then the probability of not making it is very high. I'm here to fuel that passion by giving you some great ideas you can depend on. The goal is to get the reader motivated and inspired to take action and succeed in life. I was really inspired to start working for myself and be my own boss when I read Richard Branson’s biography, and the one on Steve Jobs really made me want to be the best at what I do, but reading these long books more than 500 pages each, is really time consuming, so I put the most important information about each person into a short and digestible form so that you can get the most value from the book in the shortest period of time. In summary, you will learn the most important things about each person; they will get you motivated, and they will save your time!

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer

    Over the past few years, we ve seen facial hair sprouting up on faces everywhere. Men want to experiment with their facial gardens, but it s not always just as easy as putting the razor to rest Any man will surely go back to shaving when his beard starts to itch. When a goatee or mustache looks bad, he ll shave it off, discouraged and unaware of his options. Marginalized facial hair stereotypes prevent every day, normal guys from making facial hair part of their personal style. Men have forgotten about their beards, let alone how to wear and care for them. Until now. The Facial Hair Handbook is a hilarious and informative guide to all aspects of facial hair, for men of all ages and all faces. From making the decision to wear facial hair, to the best way to take it off, all men can finally be stylish and care for their appearance while staying true to who they are: Men.

    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

     Inside the affiliate marketing blueprint you will learn exactly how to: • Choose the right offer to promote • Get the right mindset to make money with affiliate marketing • Sign up to the best affiliate networks • Start an affiliate marketing business using free methods • Create great looking landing pages that convert • Drive traffic to your offers from the best traffic networks • Track and scale your marketing campaigns to insane numbers • Automate your affiliate business to earn commissions on autopilot • The Free bonus course will take you even more in depth and connect you with thousands of internet marketers from all over the world! Don’t wait any longer! This guide will NOT be at this price forever! Scroll up, download it, read it, and begin making money online with affiliate marketing.