Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.

     Combining robust evidence from a range of fields with the practical wisdom of experienced, effective classroom teachers, this is a must-read for trainee and experienced teachers wishing to enhance their skills in teaching English.

    Equanimity or ‘inner peace’ is a prerequisite for being a happy and flourishing person according to Stoic philosophy. Therefore, it’s no surprise that ancient Stoic texts contain invaluable wisdom on how to calm the mind. The challenge, however, is to find and translate this wisdom in a way that’s simple and comprehensible in our modern context, while still maintaining its profundity.

     We are all masters of self-delusion. Every day we make decisions that aren’t based on logic, but rather stories. Stories that we tell ourselves about who we are, what we want and why we want it. The Little Book of Stupidity is about these stories, from: Why you are always tricked into paying more How a piece of grilled-cheese sold for 28,000$ Why the legal system will always be flawed Why we can never save money Why we can’t end unhealthy relationships Why you are biologically wired to be judgmental How a statistician saved countless American lives The real secret behind “being lucky” Why you should stop watching the new immediately Why more choices don’t make you happier Best-selling author, Sia Mohajer, takes us on a journey through the statistics, experiments and psychology of stupidity to reveal one important fact – self-delusions are part of being human. You will emerge from this journey – wiser, more compassionate and with a better understanding of yourself. Get the Little Book of Stupidity now for a limited time price of 2.99.

    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    From stark warnings against the threat of totalitarianism to celebrations of independence long fought for, & from rallying calls for political change to passionate defences of moral principles, Hywel Williams' choice of speeches is richly eclectic in scope. This is an anthology with many voices: dictators & democrats, liberals & conservaatives, nationalists & internationalists, soldiers & peace-makers, statesmen & entrepreneurs.

    This six-session study helps you see why joy is important, move into the woman God calls you to be, and find joy even in the tough times"--

    Living a life with less can be the key to saving our precious planet.Break the consumption cycle. There’s so much to do, and way too much to buy. Whether it’s through late night TV ads, social media, or other sources of influence, we are addicted to buying and then storing things. Sometimes we consume with no regret and other times we realize that we’re doing more harm than good to our wallets and our homes. It’s a constant cycle―one that many are longing to break. Who wants their hard-earned money to go toward something that soon ends up in a landfill?A guide to eco-minimalism with a plan that is realistic. Manufacturing "stuff" exploits Earth's precious (and finite) resources. And then there's the harsh reality of where it all goes. Our discarded possessions ultimately head to landfills and contribute to environmental pollution, releasing greenhouse gases during breakdown and decomposition. Sustainable Minimalism is the solution. Empower yourself to incrementally incorporate the tenets of sustainable minimalism into your home and life. Learn to master the easiest tasks first and build upon your successes―a practical and stress-free process. Now that’s sustainable!A blueprint for sustainability and stress management: How to gain greater mental clarity and increase your free time with fewer possessions Environmentally friendly ways of decluttering and organizing Ways to improve your financial stability, while going green at the same time How to get organized and operate a zero-waste homeIf you enjoyed books like Zero Waste Home, The Minimalist Home, or The Life-Changing Magic of Tidying Up, you’ll love Sustainable Minimalism.

    The Tao of Teaching is written in the same style as the Tao Te Ching, and gives examples from the classrooms of three present-day teachers whom the author feels embody Taoist wisdom and "student-centered" educational methods. The Tao of Teaching is a labor of love, containing many important insights by a talented and respected professional whose emphasis is on the students' contribution in a learning environment, whatever the context.

    The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.

    Out of sheer necessity, he developed a method called the Bullet Journal that helped him become consistently focused and effective. When he started sharing his system with friends who faced similar challenges, it went viral. Just a few years later, to his astonishment, Bullet Journaling is a global movement. The Bullet Journal Method is about much more than organizing your notes and to-do lists. It's about what Carroll calls "intentional living:" weeding out distractions and focusing your time and energy in pursuit of what's truly meaningful, in both your work and your personal life. It's about spending more time with what you care about, by working on fewer things. His new book shows you how to... • Track the past: Using nothing more than a pen and paper, create a clear and comprehensive record of your thoughts. • Order the present: Find daily calm by tackling your to-do list in a more mindful, systematic, and productive way. • Design the future: Transform your vague curiosities into meaningful goals, and then break those goals into manageable action steps that lead to big change. Carroll wrote this book for frustrated list-makers, overwhelmed multitaskers, and creatives who need some structure. Whether you've used a Bullet Journal for years or have never seen one before, The Bullet Journal Method will help you go from passenger to pilot of your own life.

    Dr. Kamyab's unique system of studying is an effective study process that not only helps you understand the material and stay-up-to date, but also helps you retain the information for your medical school tests, your licensing examinations, your clinical rotations, and beyond. Unlike similar books written by authors with Education Degrees or PhD Professors, this is one of the few books in its class that is written by a Medical School graduate. It is therefore written by an author who has gone through the process, and knows how to study effectively and succeed in Medical School. If you are starting medical school and are serious about succeeding, pick up your copy today!

    In a literal sense also, emotions are a chemical cocktail that course through our bodies. But while we have no problems with pleasant emotions, unpleasant emotions are the source of much angst in our lives. In Emotion: The Juice of Life, Sadhguru looks at the gamut of human emotions and how to turn them into stepping stones rather than stumbling blocks.Sadhguru is a yogi and profound mystic of our times. An absolute clarity of perception places him in a unique space in not only matters spiritual but in business, environmental and international affairs, and opens a new door on all that he touches.