Numbersense: How to Use Big Data to Your Advantage


Kaiser Fung - 2013
    Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data.The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data experts--and when you should say, Wait . . . what? He delves deeply into a wide range of topics, offering the answers to important questions, such as:How does the college ranking system really work?Can an obesity measure solve America's biggest healthcare crisis?Should you trust current unemployment data issued by the government?How do you improve your fantasy sports team?Should you worry about businesses that track your data?Don't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there.Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mental alarm that goes off in your head when something just doesn't seem to add up.Praise for NumbersenseNumbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned--in short, a great way to acquire your own sense of numbers!Thomas H. Davenport, coauthor of Competing on Analytics and President's Distinguished Professor of IT and Management, Babson CollegeKaiser's accessible business book will blow your mind like no other. You'll be smarter, and you won't even realize it. Buy. It. Now.Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning.John Sall, Executive Vice President, SAS InstituteKaiser Fung breaks the bad news--a ton more data is no panacea--but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn't an advanced degree, nor is it common sense. You need Numbersense.Eric Siegel, founder, Predictive Analytics World, and author, Predictive AnalyticsI laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended! Tom Peters, author of In Search of Excellence

Introduction to Statistical Quality Control


Douglas C. Montgomery - 1985
    It provides comprehensive coverage of the subject from basic principles to state-of-art concepts and applications. The objective is to give the reader a sound understanding of the principles and the basis for applying them in a variety of both product and nonproduct situations. While statistical techniques are emphasized throughout, the book has a strong engineering and management orientation. Guidelines are given throughout the book for selecting the proper type of statistical technique to use in a wide variety of product and nonproduct situations. By presenting theory, and supporting the theory with clear and relevant examples, Montgomery helps the reader to understand the big picture of important concepts. Updated to reflect contemporary practice and provide more information on management aspects of quality improvement.

Big Data: A Revolution That Will Transform How We Live, Work, and Think


Viktor Mayer-Schönberger - 2013
    “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.www.big-data-book.com

Hands-On Machine Learning with Scikit-Learn and TensorFlow


Aurélien Géron - 2017
    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

The Elements of Statistical Learning: Data Mining, Inference, and Prediction


Trevor Hastie - 2001
    With it has come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It should be a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting—the first comprehensive treatment of this topic in any book. Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie wrote much of the statistical modeling software in S-PLUS and invented principal curves and surfaces. Tibshirani proposed the Lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, and projection pursuit.

The Cartoon Guide to Statistics


Larry Gonick - 1993
    Never again will you order the Poisson Distribution in a French restaurant!This updated version features all new material.

The Functional Art: An Introduction to Information Graphics and Visualization


Alberto Cairo - 2011
    With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it.You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Conde Nast Traveler's John Grimwade, National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world's leading designers.The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals:- Why data visualization should be thought of as "functional art" rather than fine art - How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking - The science of how our brains perceive and remember information - Best practices for creating interactive information graphics - A comprehensive look at the creative process behind successful information graphics - An extensive gallery of inspirational work from the world's top designers and visual artistsOn the DVD-ROM: In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You'll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.

Think Stats


Allen B. Downey - 2011
    This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python.You'll work with a case study throughout the book to help you learn the entire data analysis process—from collecting data and generating statistics to identifying patterns and testing hypotheses. Along the way, you'll become familiar with distributions, the rules of probability, visualization, and many other tools and concepts.Develop your understanding of probability and statistics by writing and testing codeRun experiments to test statistical behavior, such as generating samples from several distributionsUse simulations to understand concepts that are hard to grasp mathematicallyLearn topics not usually covered in an introductory course, such as Bayesian estimationImport data from almost any source using Python, rather than be limited to data that has been cleaned and formatted for statistics toolsUse statistical inference to answer questions about real-world data

Applied Linear Regression Models- 4th Edition with Student CD (McGraw Hill/Irwin Series: Operations and Decision Sciences)


Michael H. Kutner - 2003
    Cases, datasets, and examples allow for a more real-world perspective and explore relevant uses of regression techniques in business today.

Financial Accounting


Jerry J. Weygandt - 2010
    Weygandt, Paul D. Kimmel, and Donald E. Kieso, which incorporates International Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still highlighting key differences between IFRS and US GAAP. Following the reputation for accuracy, comprehensiveness, and currency, the authors have painstakingly created a book dedicated to assisting students learning accounting topics under the rules of IFRS.

The Visual Display of Quantitative Information


Edward R. Tufte - 1983
    Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.

The Model Thinker: What You Need to Know to Make Data Work for You


Scott E. Page - 2018
    But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models—from linear regression to random walks and far beyond—that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.

Head First Data Analysis: A Learner's Guide to Big Numbers, Statistics, and Good Decisions


Michael G. Milton - 2009
    If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. You'll learn how to:Determine which data sources to use for collecting information Assess data quality and distinguish signal from noise Build basic data models to illuminate patterns, and assimilate new information into the models Cope with ambiguous information Design experiments to test hypotheses and draw conclusions Use segmentation to organize your data within discrete market groups Visualize data distributions to reveal new relationships and persuade others Predict the future with sampling and probability models Clean your data to make it useful Communicate the results of your analysis to your audience Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Storytelling with Data: A Data Visualization Guide for Business Professionals


Cole Nussbaumer Knaflic - 2015
    You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

Kindle Fire Tips, Tricks and Traps: A How-To Tutorial for the Kindle Fire HD


Edward C. Jones - 2012
    THIS BOOK has been written to cover BOTH the current ("2nd generation") Kindle Fire HD, AND the earlier ("1st Generation") Kindle Fire HD.<br><br></h2><br><br><h2>"Fantastic..." "Great Help..." "Easy for a non-geek to understand." -Actual reviewer comments for Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</h2><br><i><br>"Fantastic! I searched and searched for a source to help me better understand my new Kindle. I was about to give up and then I found this book. I have discovered so many tips and tricks! I am enjoying my Kindle so much more!"<br><br>"Easy for a non-geek to understand. Thanks for writing a book that I can understand. Very basic guide to the kindle fire that is easy to follow and makes it easy to implement any suggestions offered. The directions given matched what is actually on my kindle fire. I have read a couple of books that were supposedly updated for late 2012 or for January 2013 that gave instructions for actions on my kindle fire that didn't match what I see on my device bough in December 2012. This is hugely frustrating to a tech novice. This book told me exactly where to go and what to do."<br><br>"Great help. This was a big help with my first venture in tablet land. A lot of good ideas. A must read for any kindle user."<br></i><br><br>So, you've got a Kindle Fire as a gift, or perhaps you bit the purchase bullet on your own because you wanted this impressive tablet. Do you want to get the most out of your new Kindle Fire HD? If you are looking for a top-notch tutorial at a reasonable cost, you've come to the right place! Here is the book that will teach you 100% of what you need to know. <b>Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</b> is your detailed guide to getting the maximum benefit from your Kindle Fire HD.<br>In this comprehensive guide, you'll learn tips (ways to effectively use your Kindle Fire), tricks (ways to improve the operation of your Kindle Fire), and traps (things to avoid to prevent problems while using your Kindle Fire). You will learn-<br><br>• How to get around within the user interface, the home screen, and the carousel more efficiently<br><br>• How to make your Kindle Fire your own, customizing its display and operation for fastest and easiest use<br><br>• How to find THOUSANDS of FREE books, as well as movies and songs, for your Kindle Fire<br><br>• How to setup the security options to protect your account information<br><br>• How you can move your iTunes or other music library to your Kindle Fire<br><br>• How you can download YouTube videos to your Kindle Fire<br><br>* How to use the built-in camera and the new camera app provided by Amazon in a late 2012 software update<br><br>• Suggested apps that no Kindle Fire owner should be without<br><br>You will learn all of the above and more, with Kindle Fire Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD as a part of your library.