Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

    Above all else, Cleopatra was a shrewd strategist and an ingenious negotiator.Though her life spanned fewer than forty years, it reshaped the contours of the ancient world. She was married twice, each time to a brother. She waged a brutal civil war against the first when both were teenagers. She poisoned the second. Ultimately she dispensed with an ambitious sister as well; incest and assassination were family specialties. Cleopatra appears to have had sex with only two men. They happen, however, to have been Julius Caesar and Mark Antony, among the most prominent Romans of the day. Both were married to other women. Cleopatra had a child with Caesar and–after his murder–three more with his protégé. Already she was the wealthiest ruler in the Mediterranean; the relationship with Antony confirmed her status as the most influential woman of the age. The two would together attempt to forge a new empire, in an alliance that spelled their ends. Cleopatra has lodged herself in our imaginations ever since.Famous long before she was notorious, Cleopatra has gone down in history for all the wrong reasons. Shakespeare and Shaw put words in her mouth. Michelangelo, Tiepolo, and Elizabeth Taylor put a face to her name. Along the way, Cleopatra’s supple personality and the drama of her circumstances have been lost. In a masterly return to the classical sources, Stacy Schiff here boldly separates fact from fiction to rescue the magnetic queen whose death ushered in a new world order. Rich in detail, epic in scope, Schiff ‘s is a luminous, deeply original reconstruction of a dazzling life.

    His staggering fortune was fought over by his heirs after his death in 1877, sowing familial discord that would never fully heal. Though his son Billy doubled the money left by “the Commodore,” subsequent generations competed to find new and ever more extraordinary ways of spending it. By 2018, when the last Vanderbilt was forced out of The Breakers—the seventy-room summer estate in Newport, Rhode Island, that Cornelius’s grandson and namesake had built—the family would have been unrecognizable to the tycoon who started it all.Now, the Commodore’s great-great-great-grandson Anderson Cooper, joins with historian Katherine Howe to explore the story of his legendary family and their outsized influence. Cooper and Howe breathe life into the ancestors who built the family’s empire, basked in the Commodore’s wealth, hosted lavish galas, and became synonymous with unfettered American capitalism and high society. Moving from the hardscrabble wharves of old Manhattan to the lavish drawing rooms of Gilded Age Fifth Avenue, from the ornate summer palaces of Newport to the courts of Europe, and all the way to modern-day New York, Cooper and Howe wryly recount the triumphs and tragedies of an American dynasty unlike any other.Written with a unique insider’s viewpoint, this is a rollicking, quintessentially American history as remarkable as the family it so vividly captures.

    It's no wonder; the philosophy and its embrace of self-mastery, virtue, and indifference to that which we cannot control is as urgent today as it was in the chaos of the Roman Empire. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known--and not so well-known--Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it, dusting off powerful lessons to be learned from their struggles and successes. More than a mere history book, every example in these pages, from Epictetus to Marcus Aurelius--slaves to emperors--is designed to help the reader apply philosophy in their own lives. Holiday and Hanselman unveil the core values and ideas that unite figures from Seneca to Cato to Cicero across the centuries. Among them are the idea that self-rule is the greatest empire, that character is fate; how Stoics benefit from preparing not only for success, but failure; and learn to love, not merely accept, the hand they are dealt in life. A treasure of valuable insights and stories, this book can be visited again and again by any reader in search of inspiration from the past.

    They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams.

    It was a harrowing test of endurance on a snowbound cordillera that ended in a miraculous rescue. Now comes the unflinching and emotional true story by one of the men who found his way home.Four decades after the tragedy, a climber discovered survivor Eduardo Strauch’s wallet near the memorialized crash site and returned it to him. It was a gesture that compelled Strauch to finally “break the silence of the mountains.”In this revelatory and rewarding memoir, Strauch withholds nothing as he reveals the truth behind the life-changing events that challenged him physically and tested him spiritually, but would never destroy him. In revisiting the horror story we thought we knew, Strauch shares the lessons gleaned from far outside the realm of rational learning: how surviving on the mountain, in the face of its fierce, unforgiving power and desolate beauty, forever altered his perception of love, friendship, death, fear, loss, and hope.

    In this candid and deeply moving memoir, a quintessential American tale of hardship and grit, Clarence Thomas recounts his astonishing journey for the first time.

    What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo

    You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

    Told in her hilarious, bold voice that’s inspired over nine million fans, and using stories from her own life to illustrate her message, Lilly proves that there are no shortcuts to success. WARNING: This book does not include hopeful thoughts, lucky charms, and cute quotes. That’s because success, happiness, and everything else you want in life needs to be fought for—not wished for. In Lilly’s world, there are no escalators, only stairs. Get ready to climb.

    As this question fills the airwaves with anticipation, their legions of fans continue to multiply and ask a different series of questions, like—Who are these people?What’s the secret to their success? And is Chip actually that funny in real life? By renovating homes in Waco, Texas, and changing lives in such a winsome and engaging way, Chip and Joanna have become more than just the stars of Fixer Upper, they have become America’s new best friends.The Magnolia Story is the first book from Chip and Joanna, offering their fans a detailed look at their life together. From the very first renovation project they ever tackled together, to the project that nearly cost them everything; from the childhood memories that shaped them, to the twists and turns that led them to the life they share on the farm today.They both attended Baylor University in Waco. However, their paths did not cross until Chip checked his car into the local Firestone tire shop where Joanna worked behind the counter. Even back then Chip was a serial entrepreneur who, among other things, ran a lawn care company, sold fireworks, and flipped houses. Soon they were married and living in their first fixer upper. Four children and countless renovations later, Joanna garners the attention of a television producer who notices her work on a blog one day.In The Magnolia Story fans will finally get to join the Gaines behind the scenes and discover:-The time Chip ran to the grocery store and forgot to take their new, sleeping baby-Joanna’s agonizing decision to close her dream business to focus on raising their children-When Chip buys a houseboat, sight-unseen, and it turns out to be a leaky wreck-Joanna’s breakthrough moment of discovering the secret to creating a beautiful home-Harrowing stories of the financial ups and downs as an entrepreneurial couple-Memories and photos from Chip and Jo’s wedding-The significance of the word magnolia and why it permeates everything they do-The way the couple pays the popularity of Fixer Upper forward, sharing the success with others, and bolstering the city of Waco along the wayAnd yet there is still one lingering question for fans of the show: Is Chip really that funny? “Oh yeah,” says Joanna. “He was, and still is, my first fixer upper.”

    Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:Bruce Henderson, founder of Boston Consulting GroupBill Bain, creator of Bain & CompanyFred Gluck, longtime Managing Director of McKinsey & CompanyMichael Porter, Harvard Business School professorProviding a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

    The commissioner, executives, and players were shocked. Sportswriters called author Jim Bouton a traitor and "social leper." Baseball commissioner Bowie Kuhn tried to force him to declare the book untrue. Fans, however, loved the book. And serious critics called it an important social document. Today, Jim Bouton is still not invited to Oldtimer's Days at Yankee Stadium. But his landmark book is still being read by people who don't ordinarily follow baseball.

    Many have speculated about what might have happened or what must have happened, but no reporter has been able to get the full story -- until now.In The Wizard of Lies, Diana B. Henriques of The New York Times -- who has led the paper’s coverage of the Madoff scandal since the day the story broke -- has written the definitive book on the man and his scheme, drawing on unprecedented access and more than one hundred interviews with people at all levels and on all sides of the crime, including Madoff’s first interviews for publication since his arrest. Henriques also provides vivid details from the various lawsuits, government investigations, and court filings that will explode the myths that have come to surround the story.A true-life financial thriller, The Wizard of Lies contrasts Madoff's remarkable rise on Wall Street, where he became one of the country’s most trusted and respected traders, with dramatic scenes from his accelerating slide toward self-destruction. It is also the most complete account of the heartbreaking personal disasters and landmark legal battles triggered by Madoff’s downfall -- the suicides, business failures, fractured families, shuttered charities -- and the clear lessons this timeless scandal offers to Washington, Wall Street, and Main Street.

    Since its release in 1971, this epic musical has endured as a favorite of children from around the world with a fan base that encompasses generations of movie goers. With its unforgettable characters, chocolatey landscapes and everlasting music, this charming fairy-tale mixes these ingredients into what has been become a cinematic classic from literary legend Roald Dahl. Praised by critics worldwide and often featured in broadcasts with other masterpiece musicals, it remains a timeless treasure. Acclaimed film critic Robert Ebert wrote: "Willy Wonka and the Chocolate Factory is probably the best film of its sort since The Wizard of Oz. It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination." Julie Dawn Cole has written an enchanting and richly illustrated memoir that offers a rare look behind the stage curtain to this ageless film. Splendidly illustrated with personal letters, never-seen-before photographs and documents; her mesmerizing story chronicles the entire production experience and tells of the remarkable journey of how she became known worldwide as a really bad egg. Filled with countless funny and touching memories, her story takes readers behind-the-scenes of Willy Wonka and the resulting coming of age journey that brought the cast together again after nearly a quarter century. I Want it Now! takes readers beyond the world of pure imagination and behind the scenes to this universally cherished motion picture. A true-to-life Charlie Bucket tale, Julie's story is unforgettable...