You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    This new and expanded third edition continues to offer students and readers the best one-volume introduction to the field.The bewildering variety of approaches, theorists and technical language is lucidly and expertly unraveled. Unlike many books which assume certain positions about the critics and the theories they represent, Peter Barry allows readers to develop their own ideas once first principles and concepts have been grasped.

    How would these people feel when their prophecy remained unfulfilled? Would they admit the error of their prediction, or would they readjust their reality to make sense of the new circumstances?"We've all experienced the futility of trying to change a strong conviction, especially if the convinced person has some investment in his belief. We're familiar with the variety of ingenious defenses with which people protect their convictions, managing to keep them unscathed thru the most devastating attacks. But human resourcefulness goes beyond simply protecting a belief. Suppose an individual believes something with a whole heart; suppose further a commitment to this belief, suppose irrevocable actions have been taken because of it; finally, suppose evidence, unequivocal and undeniable evidence, that the belief is wrong: what will happen? The individual will frequently emerge, not only unshaken, but even more convinced of the truth of such beliefs than ever before. Indeed, s/he may even show a new fervor about convincing and converting others to this view. How and why does such a response to contradictory evidence come about? This is the question on which this book focuses. We hope that, by the end of the volume, we will have provided an adequate answer to the question, an answer documented by data."When Prophecy Fails is a classic text in social psychology authored by L. Festinger, H. Riecken and S. Schachter. It chronicles the experience of a UFO cult that believed the end of the world was at hand. In effect, it's a sociopsychological study of a modern group that predicted the destruction of the world & the adjustments made when the prediction failed to materialize. "The authors have done something as laudable as it is unusual for social psychologists. They espied a fleeting social movement important to a line of research they were interested in and took after it. They recruited a team of observers, joined the movement & watched it from within under great difficulties until its crisis came and went. Their report is of interest as much for the method as for the substance."--Everett C. Hughes, The American Journal of Sociology.

    We have assumed that the reader understands the terms 'sente' and 'gote', that he knows what a ko is, is able to determine neutral points, and can count the score. Its aim is to give the novice an introduction to each phase of the game and to dispel a number of strategic and tactical misconceptions that often plague beginners and inhibit their progress. Beginners usually overemphasize defense, not realizing that the best way to defend is to attack. By attacking your opponent's stones, you can often defend your weak positions in the process. Understanding this concept from the very beginning of one's go career will clear the way for quick progress up through the kyu ranks. In this context, Chapters Two and Four are the most important and should be of value, especially to players who have been struggling for years to reach expert or dan level.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.

    1.5 million Brilliant books have been sold around the world, so to celebrate this milestone we've included 10 Chapters from 10 of our bestselling Brilliant books to give you a taste of the series. By choosing the most inspiring and useful chapter for you, we hope you'll learn something new and get one step closer to being Brilliant on your chosen subject. Brilliant books are available for business, careers, management, lifeskills, computing, teaching, and study skills topics. So if you need help, advice or inspiration then we have something for all your personal and professional needs.

    His concise guide provides numerous examples of successful phenomenological studies from a variety of fields including therapy, health care, victimology, psychology and gender studies. The book also includes form letters and other research tools to use in designing and conducting a study.

    If you're still stuck and trying to figure it out, Practical Law of Attraction will give you the answers you've been looking for!"Dr. Joe Vitale - Star of The Secret, #1 Best Selling Author of "The Attractor Factor""Practical" is right! I wish I'd had this book when I started my journey over 20 years ago. Victoria takes this very misunderstood subject and truly does make it accessible to even the most skeptical thinker. This book is an outstanding way to introduce new people to the Law of Attraction, and a great refresher for long-time students who could benefit from a refresher."Bob Doyle - Featured Expert in "The Secret"Victoria Gallagher's book eases the burden of one ever having to wonder whether the genie has gotten the message or not. All the power to manifest is within you.Manifesting, which goes beyond simple positive thinking, is a collaboration between all three levels of mind; Conscious, Subconscious, and Superconscious. It's impersonal and happens; whether positive or negative, when these eight conditions are in alignment.Desire or FearThoughtsImaginationBelief/ExpectancyFeelings/VibrationCreative AttractionInspired ActionManifestationEach condition plays an important role in manifesting. They do not always happen in a specific order.When the conditions are in alignment, manifestation occurs simultaneously.The book demystifies the concepts of manifesting and attracting. It helps you understand in no uncertain terms, the practical personal development work which is a requirement to attract success.Included are dozens of downloadable worksheets, meditative scripts, mental techniques and strategies to develop yourself into a person who has the kind of manifesting power that can help you create the life of your dreams.Victoria book eases the burden of having to wonder whether the genie has gotten the message or not. There is no genie, granting wishes. The power to manifest is within you and requires a level of belief, which can only come as a result of releasing deeply embedded negative subconscious programs and having the motivation to take action on your dreams and goals.This book is for anyone who has a dream or simply wishes to change their life for the better. Shift out of the old ways which haven't worked and implement new strategies to finally make it work for you.

    in 1978. Punk kings who spread counterculture around the world, they’ve been cited as influences by the Red Hot Chili Peppers, Green Day, Rancid and The Offspring; have toured with The Clash, The Ramones, The Dead Kennedys, Black Flag, Nirvana, PiL, Minor Threat and others; and are the subject of two tribute albums. They are the band that introduced the term “hardcore” into punk lexicon and may have turned Nirvana’s lead singer Kurt Cobain onto a career in music.But punk is more than a style of music: it’s a political act, and D.O.A. have always had a social conscience, having performed in support of Greenpeace, women’s rape/crisis centres, prisoner’s rights, and antinuke and antiglobalization organizations. Twenty-five years later D.O.A. can claim sales of hundreds of thousands of copies of their 11 albums and tours in 30 different countries, and they are still going strong.I, Shithead is Joey’s personal, no-bullshit recollections of a life in punk, starting with the burgeoning punk movement and traversing a generation disillusioned with the status quo, who believed they could change the world: stories of riots, drinking, travelling, playing and conquering all manner of obstacles through sheer determination.Praise for D.O.A.:“They rock out. They blow the roof off. Some of the best shows I’ve seen in my life were D.O.A. gigs. I’ve never seen D.O.A. not be amazing.”—Henry Rollins (Black Flag, Rollins Band)“The proper medicine growing young minds needed.”—Jello Biafra (Dead Kennedys)“Joey Shithead casts a long shadow.”—John Doe (X)“They’ve changed a lot of people’s lives.”—Dave Grohl (Nirvana, Foo Fighters)Joey “Shithead” Keithley has long been an activist, including as a candidate for the Green Party, and is the founder of Sudden Death Records (www.suddendeath.com). He lives in Vancouver with his wife and their three children.

    An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

    Students will find concepts easy-to-understand through the clear writing style and full-color figures that illustrate current technology and trends. Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. This approach, combined with motivating tools such as the SCR Associates interactive Web-Based Case Study, Systems Analyst's Toolkit, the Student Study Tool on CD-ROM, and more, makes Systems Analysis and Design, Seventh Edition a wise and exciting choice for your introductory systems analysis and design class.

    The fundamental questions are answered, leaving only the details to be filled in. In this book, Dr Rupert Sheldrake, one of the world's most innovative scientists, shows that science is being constricted by assumptions that have hardened into dogmas. The 'scientific worldview' has become a belief system. All reality is material or physical. The world is a machine, made up of dead matter. Nature is purposeless. Consciousness is nothing but the physical activity of the brain. Free will is an illusion. God exists only as an idea in human minds, imprisoned within our skulls. Sheldrake examines these dogmas scientifically, and shows persuasively that science would be better off without them: freer, more interesting, and more fun.In The God Delusion Richard Dawkins used science to bash God, but here Rupert Sheldrake shows that Dawkins' understanding of what science can do is old-fashioned and itself a delusion.

    Using examples from a wide range of disciplines, the authors give readers expert advice on the entire dissertation process: selecting a suitable topic; conducting a literature review; managing data overload; building an argument; presenting the material, data, and results; and working with faculty committees. The entire text has been updated and fresh examples have been added to it. This edition features an up-to-the-minute discussion of online research and the use of software packages. The authors have expanded their coverage of qualitative work, and added information about the use of mixed methods to the book. These updates and more make the Third Edition of Surviving Your Dissertation a must have resource for graduate students.Key Features of the Third Edition: Walks readers through the dissertation process as an ideal mentor would.Devotes more attention to qualitative work, and touches upon mixed methods.Discusses online library resources and completing one′s dissertation via the Internet.Features new material on the use of graphics.Includes information about informed consent forms.

    Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.

    The ascendance of nonrepresentational art in the middle of the twentieth century displaced these venerable skills, especially in academic art circles. Fortunately for aspiring artists today who wish to learn the methods that allowed the Old Masters to achieve the luminous color and subtle tonalities so characteristic of their work, this knowledge has been preserved in hundreds of small traditional painting ateliers that persevered in the old ways in this country and throughout the world.Coming out of this dedicated movement, Portrait Painting Atelier is an essential resource for an art community still recovering from a time when solid instruction in art technique was unavailable in our schools. Of particular value here is a demonstration of the Old Masters’ technique of layering paint over a toned-ground surface, a process that builds from the transparent dark areas to the more densely painted lights. This method unifies the entire painting, creating a beautiful glow that illuminates skin tones and softly blends all the color tones. Readers will also find valuable instruction in paint mediums from classic oil-based to alkyd-based, the interactive principles of composition and photograph-based composition, and the anatomy of the human face and the key relationships among its features. Richly illustrated with the work of preeminent masters such as Millet, Géricault, and van Gogh, as well as some of today’s leading portrait artists—and featuring seven detailed step-by-step portrait demonstrations—Portrait Painting Atelier is the first book in many years to so comprehensively cover the concepts and techniques of traditional portraiture.