The AIG Story


Maurice R. Greenberg - 2013
    They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.

The Money Men: Capitalism, Democracy, and the Hundred Years' War Over the American Dollar


H.W. Brands - 2006
    Acclaimed historian H. W. Brands brings them back to life: J. P. Morgan, who stabilized a foundering U.S. Treasury in 1907; Alexander Hamilton, who founded the first national bank, and Nicholas Biddle, under whose directorship it failed; Jay Cooke, who helped to finance the Union war effort through his then-innovative strategy of selling bonds to ordinary Americans; and Jay Gould, who tried to corner the market on gold in 1869 and as a result brought about Black Friday and fled for his life.

Smart Business: What Alibaba's Success Reveals about the Future of Strategy


Ming Zeng - 2018
    But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart businessWith insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhe

New Ideas from Dead CEOs: Lasting Lessons from the Corner Office


Todd G. Buchholz - 2007
    Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

The Highest Goal: The Secret That Sustains You in Every Moment


Michael L. Ray - 2004
    The book combines practical business advice with spiritual motivation and creative insights. In addition, it discusses proven steps that people can use on a daily basis to take a personal stand and turn the chaos of difficult times into a complete and fulfilling life.

Big Shots: The Men Behind the Booze


A.J. Baime - 2003
    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

Samurai Strategies: 42 Martial Secrets from Musashi's Book of Five Rings


Boyé Lafayette de Mente - 2005
    Musashi fought his first duel to the death when he was 13, killing a veteran warrior more than twice his age. By the time he was 29 he had killed over 60 other warriors in death duels and was a legend in his own time.Just before he died, Musashi recorded his philosophy, strategies, and tactics in a short treatise entitled Go Rin Sho "The Book of Five Rings". Samurai Strategies has extracted the fundamentals of Musashi's tactics from this esoteric little book and explains them here in the modern context of business, politics, and war. Musashi's strategies for winning are as valid today as they were in seventeenth century Japan and provide valuable insights for anyone in any field of endeavor--from business, war, and sports to the fields of art, love, and politics.

The Japanese Art of War: Understanding the Culture of Strategy


Thomas Cleary - 1991
    According to Thomas Cleary—translator of more than thirty-five classics of Asian philosophy—the Japanese people have been so steeped in the way of the warrior that some of the manners and mentality of this outlook remain embedded in their individual and collective consciousness. Cleary shows how well-known attributes such as the reserve and mystery of formal Japanese behavior are deeply rooted in the ancient strategies of the traditional arts of war. Citing original Japanese sources that are popular among Japanese readers today, he reveals the hidden forces behind Japanese attitudes and conduct in political, business, social, and personal life.

Easy Money: Evolution of Money from Robinson Crusoe to the First World War


Vivek Kaul - 2013
    Books on the current financial crisis which started in late 2008 are a tad like that. Until now they have tended to deal with certain aspects of the crisis without looking at the bigger picture of what really went wrong. That bigger picture of the ongoing financial crisis has now started to evolve. Easy Money captures this big picture. The history of money and the financial system as it has evolved over the centuries stand at the heart of this endeavor. It explores the idea that the evolution of money over centuries has led to an easy money policy being followed by governments and central banks across the world, which in turn has fueled humongous Ponzi schemes, which have now started to unravel, bringing the whole world on the brink of a financial disaster. The book also explains how the lessons of the financial crisis have still not been learned, and in trying to deal with it, governments across the world are making the same mistakes which led to the current crisis in the first place.

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World


Fred Reichheld - 2011
    Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:� Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success� Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers� Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their businessPractical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

The Experience Economy: Work Is Theater & Every Business a Stage


B. Joseph Pine II - 1999
    We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

In Search of the Obvious: The Antidote for Today's Marketing Mess


Jack Trout - 2008
    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

The Competitive Advantage of Nations


Michael E. Porter - 1990
    Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America.Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Stone's Rules: How to Win at Politics, Business, and Style


Roger Stone - 2018
    Trump.First revealed in the Weekly Standard by Matt Labash and commemorated by CNN’s Jeffrey Toobin, the blunt, pointed, and real-world practical Stone’s Rules were immortalized in the Netflix smash hit documentary Get Me Roger Stone—part Machiavelli's The Prince, part Sun Tzu’s The Art of War, all brought together with a highly-entertaining blend of culinary and sartorial advice from the Jedi Master of political dark arts.From "Attack, attack, attack!" inspired by Winston Churchill, to "Three can keep a secret, if two are dead,” taken from the wall of mob boss Carlos Marcello’s headquarters, to Stone’s own “It is better to be infamous than to never have been famous at all,” Roger Stone shares with the world all that he’s learned from his decades of political jujitsu and life as a maven of high-style. From Stone’s Rules for campaign management to the how-to’s of an internet mobilization campaign to advice on custom tailoring to the ingredients for the perfect martini from Dick Nixon's (no-longer) secret recipe, Stone has fashioned the truest operating manual for anyone navigating the rough-and-tumble of business, finance, politics, social engagement, family affairs, and life itself.