"He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

    I don't have a callsign, not yet. I'm just a caterpillar. A baby moth.I joined up because, well, I've always wanted to pilot an ATLAS mech. What can I say? We're talking three meters of pure, mobile destructive power here. A thousand hydraulically actuated joints. Head-mounted sensor package with built in LIDAR, night vision, flash vision, zoom. Crash protection. Jump jets. Active protection countermeasures. Swappable weaponry. Deployable ballistic shield. Sound like the war machine of your dreams?It is.I finally got my chance to pilot one of these babies on a little deployment out in Mongolia.Under a rather unusual set of circumstances...CATERPILLAR WITHOUT A CALLSIGN is a 7,800 word military science-fiction story set in the ATLAS universe.ATLAS, the full-length military science-fiction novel from Isaac Hooke, is now out. To download your copy, visit: http://amzn.to/1oIndEj

    If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:Know when to look it up; know when to make it up. (#7)What happens when I screw up? (#51)Respect what it takes to do great creative. (#19)In a high-tech world, be low-tech (#46)Be brief, be bright, be gone. (#31)How to write a letter of proposal (#44)The Zen of PowerPoint. (#45)You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

    Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills, know-how and experience that are sufficient to pursue different entrepreneurial opportunities. The authors recognize that there is no substitute for actually startinga company, but believe that it is possible to expose students to many of the vital issues and immerse them in key learning experiences.

    But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:· Use data more effectively and glean valuable analytical insights· Manage and coordinate data, people, and technology at an enterprise level· Understand and support what analytical leaders do· Evaluate and choose realistic targets for analytical activity· Recruit, hire, and manage analystsCombining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

    Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employees won’t accept jobs at the wages offered.In this powerful and fast-reading book, Peter Cappelli, Wharton management professor and director of Wharton’s Center for Human Resources, debunks the arguments and exposes the real reasons good people can’t get hired. Drawing on jobs data, anecdotes from all sides of the employer-employee divide, and interviews with jobs professionals, he explores the paradoxical forces bearing down on the American workplace and lays out solutions that can help us break through what has become a crippling employer-employee stand-off.Among the questions he confronts: Is there really a skills gap? To what extent is the hiring process being held hostage by automated software that can crunch thousands of applications an hour? What kind of training could best bridge the gap between employer expectations and applicant realities, and who should foot the bill for it? Are schools really at fault?Named one of HR Magazine’s Top 20 Most Influential Thinkers of 2011, Cappelli not only changes the way we think about hiring but points the way forward to rev America’s job engine again.

    

    Drawing together the results of more than 30 years of research and nine field study journeys to Egypt, Christopher Dunn presents a stunning stone-by-stone analysis of key Egyptian monuments, including the statue of Ramses II at Luxor and the fallen crowns that lay at its feet. His modern-day engineering expertise provides a unique view into the sophisticated technology used to create these famous monuments in prehistoric times. Using modern digital photography, computer-aided design software, and metrology instruments, Dunn exposes the extreme precision of these monuments and the type of advanced manufacturing expertise necessary to produce them. His computer analysis of the statues of Ramses II reveals that the left and right sides of the faces are precise mirror images of each other, and his examination of the mysterious underground tunnels of the Serapeum illuminates the finest examples of precision engineering on the planet. Providing never-before-seen evidence in the form of more than 280 photographs, Dunn’s research shows that while absent from the archaeological record, highly refined tools, techniques, and even mega-machines must have been used in ancient Egypt.

    It discusses cloud concepts and highlights various design patterns and best practices. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.

    The second wave came in 2006 when home-grown VCs raised large amounts of capital and funded products and services companies for Indian consumers.This is a gripping behind-the-scenes story of a VC's journey, right from the beginning of the second start-up revolution in India in 2006 until the end of the funding frenzy in 2016. A story about how global conditions, local consumers, founder ambition and good old greed shaped the start-up story in India.Rahul Chandra is the co-founder of Helion Ventures, and in this candid memoir he tells us about his journey building one of India's oldest VC firms. In a remarkably gripping account, he recounts his adventures in India's hyper-funded start-up ecosystem.The Moonshot Game gives readers an insight into the secret world of a VC, with unguarded stories involving large bets and big mistakes, and tales of how one juggles several investments at the same time.Rahul shows why being a VC is a constant journey of ups and downs, why building value is a long-term business, and why no amount of failure can be an excuse to lose optimism in the power of entrepreneurship.

    When we were foragers, food was scarce. During the agrarian age, it was land. Following the industrial revolution, capital became scarce. With digital technologies scarcity is shifting once more. We need to figure out how to live in a World After Capital in which the only scarcity is our attention.

    Each book comprises all new stories, each one set in a distinct neighborhood or location within the respective city. In Hong Kong Noir, fourteen of the city’s finest authors explore the dark heart of the Pearl of the Orient in haunting stories of depravity and despair.Brand-new stories by: Jason Y. Ng, Xu Xi, Marshall Moore, Brittani Sonnenberg, Tiffany Hawk, James Tam, Rhiannon Jenkins Tsang, Christina Liang, Feng Chi-shun, Charles Philipp Martin, Shannon Young, Shen Jian, Carmen Suen, and Ysabelle Cheung.From the introduction by Jason Y. Ng & Susan Blumberg-Kason:What will Hong Kong look like in five years, ten years, or thirty years—when the “one country, two systems” promise expires? It’s impossible to foresee. Hong Kong’s future may not be within our control, but some things are. We can continue to write about our beloved city and work our hardest to preserve it in words. When we asked our contributors to write their noir stories, we didn’t give them specific content guidelines other than to make sure their stories end on a dark note. What we received was a brilliant collection of ghost stories, murder mysteries, domestic dramas, cops-and-robbers tales, and historical thrillers that capture Hong Kong in all its dark glory. The result is every bit as eclectic, quirky, and delightful as the city they write about.

    Edwards Deming, the "High Prophet of Quality" ("The New York Times")"The Essential W. Edwards Deming" is a collection of articles, excerpts, case studies, and other influential writings that reveal how Deming's ideas evolved over time and show how he worked through problems and challenges many people in his profession previously considered unsolvable.Organized by theme, the book's covers such topics as the consequences of focusing on short-term goals, the problems with delegating quality, why "not" to focus too much on the bottom line, how to treat a business as a system, and eight misuses of statistics.Joyce Orsini is a professor of management at Fordham University and the Director of Fordham's Deming Scholars Program. Diana Deming Cahill, a retired elementary classroom teacher, accompanied her father, W. Edwards Deming, at numerous public and private seminars and consulting sessions, classes, and meetings at New York University and at companies in the United States, Japan, Korea, New Zealand, Australia, and South Africa.

     What the heck is going on! - Are you looking for an answer? Many of us are becoming aware of a growing global problem with national economies and terrorism, but some believe we are being led down this path by powerful people determined to destroy our free society in favour of their own greed. So, is this conspiracy nonsense? I became so confused and worried about the global decline I saw around me that I decided to start researching for myself. Over the last four years I have discovered many things that left me speechless. I want everyone to explore the facts and make their own informed choices. Therefore, I have put together this short history of how the most powerful people in the world have managed to take us to the brink of destruction. Whether you believe in conspiracy theories or not, the facts in this book will give you pause for thought. The time for hoping it will all be all right is long gone. Read this book! Look at the facts, and choose for yourself! Ignorance is no longer bliss!

    Ever wanted to build something in Minecraft? This book answers ALL your questions!* How to build the best building* Best furniture ideas* House Designs* StructuresAnd MORE!!Buy NOW! ON 50% SALE FOR A LIMITED TIME!