The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google


Scott Galloway - 2017
    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Laughing at Wall Street: How I Beat the Pros at Investing (by Reading Tabloids, Shopping at the Mall, and Connecting on Facebook) and How You Can, Too


Chris Camillo - 2011
    He is an ordinary person with a knack for identifying trends and discovering great investments hidden in everyday life. In early 2007, he invested $20,000 in the stock market, and in three years it grew to just over $2 million. With Laughing at Wall Street, you'll see: -How Facebook friends helped a young parent invest in the wildly successful children's show, Chuggington--and saw her stock values climb 50% -How an everyday trip to 7-Eleven alerted a teenager to short Snapple stock--and tripled his money in seven days -How $1000 invested consecutively in Uggs, True Religion jeans, and Crocs over five years grew to $750,000 -How Michelle Obama caused J. Crew's stock to soar 186%, and Wall Street only caught up four months later! Engaging, narratively-driven, and without complicated financial analysis, Camillo's stock picking methodology proves that you do not need large sums of money or fancy market data to become a successful investor.

Invent and Wander: The Collected Writings of Jeff Bezos


Jeff Bezos - 2020
    Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:● The importance of a Day 1 mindset● Why “it’s all about the long term”● What it really means to be customer obsessed● How to start new businesses and create significant organic growth in an already successful company● Why culture is an imperative● How a willingness to fail is closely connected to innovation● What the Covid-19 pandemic has taught usEach insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.

Surviving AI: The promise and peril of artificial intelligence


Calum Chace - 2015
    If we get it right it will make humans almost godlike. If we get it wrong... well, extinction is not the worst possible outcome.“Surviving AI” is a concise, easy-to-read guide to what's coming, taking you through technological unemployment (the economic singularity) and the possible creation of a superintelligence (the technological singularity).Here's what some of the leading thinkers in the field have to say about it:A sober and easy-to-read review of the risks and opportunities that humanity will face from AI. Jaan Tallinn – co-founder of Skype Understanding AI – its promise and its dangers – is emerging as one of the great challenges of coming decades and this is an invaluable guide to anyone who’s interested, confused, excited or scared. David Shukman – BBC Science Editor We have recently seen a surge in the volume of scholarly analysis of this topic; Chace impressively augments that with this high-quality, more general-audience discussion. Aubrey de Grey – CSO of SENS Research Foundation; former AI researcher It's rare to see a book about the potential End of the World that is fun to read without descending into sensationalism or crass oversimplification. Ben Goertzel – chairman of Novamente LLC Calum Chace is a prescient messenger of the risks and rewards of artificial intelligence. In “Surviving AI” he has identified the most essential issues and developed them with insight and wit – so that the very framing of the questions aids our search for answers. Chace’s sensible balance between AI’s promise and peril makes “Surviving AI” an excellent primer for anyone interested in what’s happening, how we got here, and where we are headed. Kenneth Cukier – co-author of “Big Data” If you’re not thinking about AI, you’re not thinking.  “Surviving AI” combines an essential grounding in the state of the art with a survey of scenarios that will be discussed with equal vigor at cocktail parties and academic colloquia. Chris Meyer – author of “Blur”, “It’s Alive”, and “Standing on the Sun” The appearance of Calum Chace's book is of some considerable personal satisfaction to me, because it signifies the fact that the level of social awareness of the rise of massively intelligent machines has finally reached the mainstream. If you want to survive the next few decades, you cannot afford NOT to read Chace's book. Prof. Dr. Hugo de Garis – former director of the Artificial Brain Lab, Xiamen University, China “Surviving AI” is an exceptionally clear, well-researched and balanced introduction to a complex and controversial topic, and is a compelling read to boot. Seán Ó hÉigeartaigh – executive director of Cambridge Centre for the Study of Existential Risk In “Surviving AI”, Calum Chace provides a marvellously accessible guide to the swirls of controversy that surround discussion of what is likely to be the single most important event in human history - the emergence of artificial super

Straight to Hell: True Tales of Deviance, Debauchery, and Billion-Dollar Deals


John LeFevre - 2014
    I told her I'd wonder where the rest of my money went."--@GSElevatorOver the past three years, the notorious @GSElevator Twitter feed has offered a hilarious, shamelessly voyeuristic look into the real world of international finance. Hundreds of thousands followed the account, Goldman Sachs launched an internal investigation, and when the true identity of the man behind it all was revealed, it created a national media sensation--but that's only part of the story.Where @GSElevator captured the essence of the banking elite with curated jokes and submissions overheard by readers, Straight to hell adds John LeFevre's own story--an unapologetic and darkly funny account of a career as a globe-conquering investment banker spanning New York, London, and Hong Kong. Straight to Hell pulls back the curtain on a world that is both hated and envied, taking readers from the trading floors and roadshows to private planes and after-hours overindulgence. Full of shocking lawlessness, boyish antics, and win-at-all-costs schemes, this is the definitive take on the deviant, dysfunctional, and absolutely excessive world of finance.

Machine, Platform, Crowd: Harnessing Our Digital Future


Andrew McAfee - 2017
    Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Love, Money, and Parenting: How Economics Explains the Way We Raise Our Kids


Matthias Doepke - 2019
    Yet how parents seek to achieve this ambition varies enormously. For instance, American and Chinese parents are increasingly authoritative and authoritarian, whereas Scandinavian parents tend to be more permissive. Why? Love, Money, and Parenting investigates how economic forces and growing inequality shape how parents raise their children. From medieval times to the present, and from the United States, the United Kingdom, Germany, Italy, Spain, and Sweden to China and Japan, Matthias Doepke and Fabrizio Zilibotti look at how economic incentives and constraints--such as money, knowledge, and time--influence parenting practices and what is considered good parenting in different countries.Through personal anecdotes and original research, Doepke and Zilibotti show that in countries with increasing economic inequality, such as the United States, parents push harder to ensure their children have a path to security and success. Economics has transformed the hands-off parenting of the 1960s and '70s into a frantic, overscheduled activity. Growing inequality has also resulted in an increasing "parenting gap" between richer and poorer families, raising the disturbing prospect of diminished social mobility and fewer opportunities for children from disadvantaged backgrounds. In nations with less economic inequality, such as Sweden, the stakes are less high, and social mobility is not under threat. Doepke and Zilibotti discuss how investments in early childhood development and the design of education systems factor into the parenting equation, and how economics can help shape policies that will contribute to the ideal of equal opportunity for all.Love, Money, and Parenting presents an engrossing look at the economics of the family in the modern world.

Why I Left Goldman Sachs: A Wall Street Story


Greg Smith - 2010
    On March 14, 2012, more than three million people read Greg Smith's bombshell Op-Ed in the New York Times titled "Why I Am Leaving Goldman Sachs." The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses from former Fed chairman Paul Volcker, legendary General Electric CEO Jack Welch, and New York City mayor Mike Bloomberg. Mostly, though, it hit a nerve among the general public who question the role of Wall Street in society -- and the callous "take-the-money-and-run" mentality that brought the world economy to its knees a few short years ago. Smith now picks up where his Op-Ed left off. His story begins in the summer of 2000, when an idealistic 21-year-old arrives as an intern at Goldman Sachs and learns about the firm's Business Principle #1: Our clients' interests always come first. This remains Smith's mantra as he rises from intern to analyst to sales trader, with clients controlling assets of more than a trillion dollars. From the shenanigans of his summer internship during the technology bubble to Las Vegas hot tubs and the excesses of the real estate boom; from the career lifeline he received from an NFL Hall of Famer during the bear market to the day Warren Buffett came to save Goldman Sachs from extinction-Smith will take the reader on his personal journey through the firm, and bring us inside the world's most powerful bank. Smith describes in page-turning detail how the most storied investment bank on Wall Street went from taking iconic companies like Ford, Sears, and Microsoft public to becoming a "vampire squid" that referred to its clients as "muppets" and paid the government a record half-billion dollars to settle SEC charges. He shows the evolution of Wall Street into an industry riddled with conflicts of interest and a profit-at-all-costs mentality: a perfectly rigged game at the expense of the economy and the society at large. After conversations with nine Goldman Sachs partners over a twelve-month period proved fruitless, Smith came to believe that the only way the system would ever change was for an insider to finally speak out publicly. He walked away from his career and took matters into his own hands. This is his story.

Financial Freedom: A Proven Path to All the Money You Will Ever Need


Grant Sabatier - 2019
    Time is not. Become financially independent as fast as possible.In 2010, 24-year old Grant Sabatier woke up to find he had $2.26 in his bank account. Five years later, he had a net worth of over $1.25 million, and CNBC began calling him "the Millennial Millionaire." By age 30, he had reached financial independence. Along the way he uncovered that most of the accepted wisdom about money, work, and retirement is either incorrect, incomplete, or so old-school it's obsolete.Financial Freedom is a step-by-step path to make more money in less time, so you have more time for the things you love. It challenges the accepted narrative of spending decades working a traditional 9 to 5 job, pinching pennies, and finally earning the right to retirement at age 65, and instead offers readers an alternative: forget everything you've ever learned about money so that you can actually live the life you want.Sabatier offers surprising, counter-intuitive advice on topics such as how to:*  Create profitable side hustles that you can turn into passive income streams or full-time businesses*  Save money without giving up what makes you happy*  Negotiate more out of your employer than you thought possible*  Travel the world for less*  Live for free--or better yet, make money on your living situation*  Create a simple, money-making portfolio that only needs minor adjustments*  Think creatively--there are so many ways to make money, but we don't see them.But most importantly, Sabatier highlights that, while one's ability to make money is limitless, one's time is not. There's also a limit to how much you can save, but not to how much money you can make. No one should spend precious years working at a job they dislike or worrying about how to make ends meet. Perhaps the biggest surprise: You need less money to "retire" at age 30 than you do at age 65.Financial Freedom is not merely a laundry list of advice to follow to get rich quick--it's a practical roadmap to living life on one's own terms, as soon as possible.

Stock Investing for Dummies


Paul Mladjenovic - 2002
    Packed with savvy tips on today's best investment opportunities, this book provides a down-to-earth, straightforward approach to making money on the market without the fancy lingo. Soon you'll have the power to optimize your returns by:Recognizing and minimizing the risks Gathering information about potential stocks Dissecting annual reports and other company documents Analyzing the growth and demand of industries Playing with the politicians Approaching uncertain markets Using corporate stock buybacks to boost earnings Handling the IRS and other obligations With a different strategy for every investor--from recent college grad to married with children to recently retired--this valuable reference is a must-have. It also features tips and tricks on how to tell when a stock is on the verge of declining or increasing, how to protect yourself from fraud, and common challenges that every investor must go through, along with resources and financial ratios.

101 Things Everyone Should Know About Economics: A Down and Dirty Guide to Everything from Securities and Derivatives to Interest Rates and Hedge Funds - And What They Mean For You


Peter Sander - 2009
    This easy-to-understand guide answers all the questions you need to know to secure your financial future, such as: What does it mean to my paycheck when the Fed lowers or raises interest rates?What's the difference between bonds, securities, and derivatives - and which should I invest in now?What does Keynesian economics have to do with my savings? For those people whose heads spin when reading the business pages of the newspaper, here's a roadmap through the economic jungle. In simple, plain language, Peter Sander explains how economies work, why they grow, how they contract, and what the government can and can't do to help them. Most important, he tells you how all this affects "you" - and what kind of changes you're going to see in your finances as a result.Economics has been called the dismal" science. But it doesn't need to be gloomy or impenetrable. This book is an essential guide for anyone who wants to understand where the economy is today, where it's going, and what it means for the rest of us."

The 5 Mistakes Every Investor Makes and How to Avoid Them: Getting Investing Right


Peter Mallouk - 2014
    The Five Mistakes Every Investor Makes and How to Avoid Them focuses on what investors do wrong so often so they can set themselves on the right path to success. In this comprehensive reference, readers learn to navigate the ever-changing variables and market dilemmas that often make investing a risky and daunting endeavor. Well-known and respected author Peter Mallouk shares useful investment techniques, discusses the importance of disciplined investment management, and pinpoints common, avoidable mistakes made by professional and everyday investors alike.Designed to provide a workable, sensible framework for investors, The Five Mistakes Every Investor Makes and How to Avoid Them encourages investors to refrain from certain negative actions, such as fighting the market, misunderstanding performance, and letting one's biases and emotions get in the way of investing success.Details the major mistakes made by professional and everyday investors Highlights the strategies and mindset necessary for navigating ever-changing variables and market dilemmas Includes useful investment techniques and discusses the importance of discipline in investment management A reliable resource for investors who want to make more informed choices, this book steers readers away from past investment errors and guides them in the right direction.

Code Red: How to Protect Your Savings from the Coming Crisis


John Mauldin - 2013
    More importantly, it shows you how to protect your hard-earned cash from the bankers' disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they're playing with the global financial system.From quantitative easing to zero interest rate policies, ZIRP to the impending currency wars, runaway inflation to GDP targeting, authors Mauldin and Tepper achieve the impossible by not only explaining global monetary policy and its consequences in plain English, but also making it compelling reading.Outlines time-tested strategies for surviving and thriving in these tumultuous times Addresses how issues such as quantitative easing, financial repression, currency wars, bubble economies, and inflation impact our everyday lives as well as our financial future Written by a team of bestselling authors and experts in this dynamic field How did we get here and where are we headed? What can you do to insulate yourself against, and profit from, economic upheaval and secure your financial future? Find out in Code Red.

A Few Lessons for Investors and Managers From Warren Buffett


Peter Bevelin - 2012
    It tells in a short-easy-to-read way about what managers and investors can learn from Buffett. This is a selection of useful and timeless wisdom where Warren Buffett in his own words tells us how to think about business valuation, what is a good and bad business, acquisitions and their traps, yardsticks, compensation issues, how to reduce risk, corporate governance, the importance of trust and the right culture, learning from mistakes, and more.

Cryptocurrencies: Bitcoin, Ethereum, Blockchain & ICOs & Co simply explained


Julian Hosp - 2017
    This book will explain what cryptocurrencies are in the most simple way possible - how to select the right cryptocurrencies and how to invest in them. You will learn about the risks and the potential profits. No matter whether you want to become a crypto expert or just want to get the basics - this book is for you.