Book picks similar to
Creativity As an Exact Science by Genrich Altshuller
creativity
science
non-fiction
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Creating Tomorrow's Schools Today: Education - Our Children - Their Futures
Richard Gerver - 2010
Education is the platform for our success or failure, but is our system still fit for purpose? Will our children be equipped to face the challenges the future holds: the rapidly changing employment patterns and the global environmental, economic and social crises ahead of us? Or will our children grow up to resent their school years and blame them for their unfulfilled potential and achievement?Creating Tomorrow's Schools Today explores these questions in the context of early schooling and primary education, presents powerful arguments for change and highlights strategies that offer a solution.
Guitar Zero: The New Musician and the Science of Learning
Gary F. Marcus - 2012
Do you have to be born musical to become musical? Do you have to start at the age of six? Using the tools of his day job as a cognitive psychologist, Gary Marcus becomes his own guinea pig as he takes up the guitar. In a powerful and incisive look at how both children and adults become musical, Guitar Zero traces Marcus’s journey, what he learned, and how anyone else can learn, too. A groundbreaking peek into the origins of music in the human brain, this musical journey is also an empowering tale of the mind’s enduring plasticity. Marcus investigates the most effective ways to train body and brain to learn to play an instrument, in a quest that takes him from Suzuki classes to guitar gods. From deliberate and efficient practicing techniques to finding the right music teacher, Marcus translates his own experience—as well as reflections from world-renowned musicians—into practical advice for anyone hoping to become musical, or to learn a new skill.Guitar Zero debunks the popular theory of an innate musical instinct while simultaneously challenging the idea that talent is only a myth. While standing the science of music on its head, Marcus brings new insight into humankind’s most basic question: what counts as a life well lived? Does one have to become the next Jimi Hendrix to make a passionate pursuit worthwhile, or can the journey itself bring the brain lasting satisfaction?For all those who have ever set out to play an instrument—or wish that they could—Guitar Zero is an inspiring and fascinating look at the pursuit of music, the mechanics of the mind, and the surprising rewards that come from following one’s dreams.
Pragmatic Thinking and Learning: Refactor Your Wetware
Andy Hunt - 2008
Not in an editor, IDE, or design tool. You're well educated on how to work with software and hardware, but what about wetware--our own brains? Learning new skills and new technology is critical to your career, and it's all in your head. In this book by Andy Hunt, you'll learn how our brains are wired, and how to take advantage of your brain's architecture. You'll learn new tricks and tips to learn more, faster, and retain more of what you learn. You need a pragmatic approach to thinking and learning. You need to Refactor Your Wetware. Programmers have to learn constantly; not just the stereotypical new technologies, but also the problem domain of the application, the whims of the user community, the quirks of your teammates, the shifting sands of the industry, and the evolving characteristics of the project itself as it is built. We'll journey together through bits of cognitive and neuroscience, learning and behavioral theory. You'll see some surprising aspects of how our brains work, and how you can take advantage of the system to improve your own learning and thinking skills.In this book you'll learn how to:Use the Dreyfus Model of Skill Acquisition to become more expertLeverage the architecture of the brain to strengthen different thinking modesAvoid common "known bugs" in your mindLearn more deliberately and more effectivelyManage knowledge more efficientlyPrinted in full color.
The World in Six Songs
Daniel J. Levitin - 2008
An unprecedented blend of science and art, Daniel Levitin's debut, This Is Your Brain on Music, delighted readers with an exuberant guide to the neural impulses behind those songs that make our heart swell. Now he showcases his daring theory of "six songs," illuminating how the brain evolved to play and listen to music in six fundamental forms—for knowledge, friendship, religion, joy, comfort, and love. Preserving the emotional history of our lives and of our species, from its very beginning music was also allied to dance, as the structure of the brain confirms; developing this neurological observation, Levitin shows how music and dance enabled the social bonding and friendship necessary for human culture and society to evolve. Blending cutting-edge scientific findings with his own sometimes hilarious experiences as a musician and music-industry professional, Levitin's sweeping study also incorporates wisdom gleaned from interviews with icons ranging from Sting and Paul Simon to Joni Mitchell, and David Byrne, along with classical musicians and conductors, historians, anthropologists, and evolutionary biologists. The result is a brilliant revelation of the prehistoric yet elegant systems at play when we sing and dance at a wedding or cheer at a concert—or tune out quietly with an iPod.
Do Fly: Find Your Way. Make a Living. Be Your Best Self
Gavin Strange - 2016
Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?
Use Your Head
Tony Buzan - 1974
His chances were assessed as slim', since his grades were usually unexceptional. But with the help of Use Your Head, he went on to achieve four As at A-level, two starred firsts at Cambridge and a top job with a multi-national company. Since 1974, Use Your Head has been translated into over 27 languages, has been published in five continents and 100 countries, has sold well over a million copies and still the demand increases! Use Your Head will: *Teach you the vital skills of Learning How to Think and Learn. *Increase your creative thinking and problem-solving capacity *Enable you to make the best of your brain *Provide you with both the confidence and the means to fulfil your own mental potential
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
Laszlo Bock - 2015
"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including:Take away managers' power over employeesLearn from your best employees-and your worstHire only people who are smarter than you are, no matter how long it takes to find themPay unfairly (it's more fair!)Don't trust your gut: Use data to predict and shape the futureDefault to open-be transparent and welcome feedbackIf you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.
Mind Over Mother: Every mum's guide to worry and anxiety in the first years
Anna Mathur
She offers little nuggets of gold while reminding us to point some of our kindness and love inwards.' Giovanna Fletcher, bestselling author of Happy Mum, Happy Baby 'Anna is breath of fresh air - relatable, funny and wise' Sarah Turner, bestselling author of The Unmumsy MumBaby-proof the house; panic-proof the mum.Do you overthink what you said to the mum in the supermarket queue? Is your internal dialogue more critical than kind? Perhaps you wake to check your baby is breathing, or the sight of a rash sends you down an internet search rabbit hole. Whatever your level of anxiety, however much it impacts your life, this book is for you.Anxiety is making motherhood a less pleasant, more fraught and pressured experience, and we do not have to accept joy-sapping worry and energy-draining overthinking as part of the motherhood job description. In Mind Over Mother, Anna Mathur, psychotherapist and mum of three, explains how to:* Understand anxiety, why it affects you and what to do about it* Make your mind a kinder, calmer, happier place to be* Transform your motherhood experience by addressing your thinkingThe most powerful tool Anna has to communicate this isn't the letters after her name, it is the fact that she is open about her own experience of maternal anxiety. By sharing her journey, she gives you the confidence to reframe yours.Mind Over Mother is full of light bulb moments of realisation. It will have you learning, laughing and loving yourself through the journey of motherhood. You will learn to address the most important conversation you'll ever have - the one inside your head, because investing in your mental health is the best gift you can offer yourself and your child.
Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average
Joseph T. Hallinan - 2009
Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.
Shoulder Pain? The Solution & Prevention
John M. Kirsch - 2010
Kirsch, M.D., an Orthopedic Surgeon for the common man. It is the result of 25 years of research into a new and simple exercise to prevent rotator cuff tears and impingement syndrome in the shoulder, as well as treating these conditions and frozen shoulder. Testimonials and research CT scan images are included as well as images of the exercises performed by models and patients.
Diffusion of Innovations
Everett M. Rogers - 1982
It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Badass: Making Users Awesome
Kathy Sierra - 2015
The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through Adulthood
Edward M. Hallowell - 1992
Discusses the causes, symptoms, and treatment of attention-deficit Disorder (ADD).
How to Win: Lessons from the Premier League
The Secret Footballer - 2016
I saw men succeed and more men fail. I always wondered where the difference lay."What separates the good from the truly great players? How do football managers get the best out of their team? How do you come back from a crushing defeat to win?In an inspirational, funny and thought-provoking new book, The Secret Footballer teams up with The Secret Psychologist to crack the secrets of success and share with us the tricks and tips that keep the top players at the top of their game. Exploring the winning mindset from confidence to concentration, exposing the successes, the failures and the frauds, this book will shock and entertain. And while most of us will never dribble like Messi or strike like Suarez, we can learn to think like them.How To Win is the thinking fan's handbook for those who want to win. At football or at life.
Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry
Catherine M. Pittman - 2015
The amygdala acts as a primal response, and oftentimes, when this part of the brain processes fear, you may not even understand why you are afraid. By comparison, the cortex is the center of “worry.” That is, obsessing, ruminating, and dwelling on things that may or may not happen. In the book, Pittman and Karle make it simple by offering specific examples of how to manage fear by tapping into both of these pathways in the brain. As you read, you’ll gain a greater understanding how anxiety is created in the brain, and as a result, you will feel empowered and motivated to overcome it. The brain is a powerful tool, and the more you work to change the way you respond to fear, the more resilient you will become. Using the practical self-assessments and proven-effective techniques in this book, you will learn to literally “rewire” the brain processes that lie at the root of your fears.