Book picks similar to
Reach for the Skies: Ballooning, Birdmen And Blasting into Space by Richard Branson
business
non-fiction
aviation
history
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman - 2018
So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
Business Adventures
John Brooks - 1969
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
My Inventions and Other Writings
Nikola Tesla - 1919
Famous for his pioneering contributions to the electronic age, his lifelong feud with Thomas Edison, and his erratic behavior, Nikola Tesla was one of the most brilliant and daring inventors and visionaries of his time. My Inventions is Tesla's autobiography, with meditations on his major discoveries and innovations, including the rotating magnetic field, the magnifying transmitter, and the Tesla coil. This volume also includes three articles by Tesla, as well as an enlightening introduction that discredits many of the myths surrounding the thinker's eccentric life. This rare window into the industrial age's most tragic genius will fascinate historians, scientists, aspiring inventors, and curious fans alike.
Some Remarks: Essays and Other Writing
Neal Stephenson - 1994
He’s taken sf to places it’s never been (Snow Crash, Anathem). He’s reinvented the historical novel (The Baroque Cycle), the international thriller (Reamde), and both at the same time (Cryptonomicon).Now he treats his legion of fans to Some Remarks, an enthralling collection of essays—Stephenson’s first nonfiction work since his long essay on technology, In the Beginning…Was the Command Line, more than a decade ago—as well as new and previously published short writings both fiction and non.Some Remarks is a magnificent showcase of a brilliantly inventive mind and talent, as he discourses on everything from Sir Isaac Newton to Star Wars.
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel - 2014
In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs
Grace Bonney - 2016
In the Company of Women profiles over 100 of these influential and creative women from all ages, races, backgrounds, and industries. Chock-full of practical, inspirational advice for those looking to forge their own paths, these interviews detail the keys to success (for example, going with your gut; maintaining meaningful and lasting relationships), highlight the importance of everyday rituals (meditating; creating a daily to-do list), and dispense advice for the next generation of women entrepreneurs and makers (stay true to what you believe in; have patience). The book is rounded out with hundreds of lush, original photographs of the women in their work spaces.
Be Obsessed or Be Average
Grant Cardone - 2016
What can it do for you?....
EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey - 2011
These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.
The Guinea Pig Diaries: My Life as an Experiment
A.J. Jacobs - 2009
J. Jacobs read the entire Encyclopædia Britannica from cover to cover in a quest to learn everything in the world. In The Year of Living Biblically, he followed every single rule of the Bible -- from the Ten Commandments right on down to stoning adulterers.Now comes a collection of his most hilarious and thought-provoking experiments yet. In his role as human guinea pig, Jacobs fearlessly takes on a series of life-altering challenges that provides readers with equal parts insight and humor. (And which drives A.J.'s patient wife, Julie, to the brink of insanity.)Among the many adventures:• He outsources his life. A.J. hires a team of people in Bangalore, India, to take care of everything in his life from answering his e-mails to arguing with his spouse.• He spends a month practicing Radical Honesty -- a movement that encourages us to remove the filters between our brains and mouths. (To give you an idea of what happened, the name of the chapter is "I Think You're Fat.")• He goes to the Academy Awards disguised as a movie star to understand the strange and warping effects of fame.• He commits himself to ultimate rationality, using cutting-edge science to make the best decisions possible. It changes the way he makes choices big and small, from what to buy at the grocery store to how to talk to his kids. And his revelations will change how you make decisions, too.• He attempts to follow George Washington's rules of life, uncovering surprising truths about leadership and politics in the twenty-first century. He also spends a lot of time bowing and doffing his hat.• And then there's the month when he followed his wife's every whim -- foot massages, Kate Hudson movies, and all. Depending on your point of view, it's either the best or worst idea in the history of American marriage.A mix of Bill Bryson, George Plimpton, and Malcolm Gladwell, A.J. explores the big issues of our time -- happiness, dating, morality, marriage -- by immersing himself in eye-opening situations. You'll be entertained by these stories -- some of which are new, some of which had their start in Esquire magazine. But you'll also learn to look at life in new ways.The Guinea Pig Diaries is a book packed with both laughs and enlightenment -- and that's a promise we can make with Radical Honesty.
No Filter: The Inside Story of Instagram
Sarah Frier - 2020
Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.
The Effective Executive: The Definitive Guide to Getting the Right Things Done
Peter F. Drucker - 1966
Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Managing time Choosing what to contribute to the organization Knowing where and how to mobilize strength for best effect Setting the right priorities Knitting all of them together with effective decision-makingRanging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Tom Kelley - 2001
At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.
How Innovation Works: Serendipity, Energy and the Saving of Time
Matt Ridley - 2020
Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even – a biological innovation -- life itself.
Rocket Boys
Homer Hickam - 1998
I didn't know that if a girl broke your heart, another girl, virtuous at least in spirit, could mend it on the same night. And I didn't know that the enthalpy decrease in a converging passage could be transformed into jet kinetic energy if a divergent passage was added. The other boys discovered their own truths when we built our rockets, but those were mine."So begins Homer "Sonny" Hickam Jr.'s extraordinary memoir of life in Coalwood, West Virginia - a hard-scrabble little mining company town where the only things that mattered were coal mining and high school football and where the future was regarded with more fear than hope. Looking back after a distinguished NASA career, Hickam shares the story of his youth, taking readers into the life of the little mining town of Coalwood and the boys who would come to embody its dreams. In 1957 a young man watched the Soviet satellite Sputnik shoot across the Appalachian sky and soon found his future in the stars. 'Sonny' and a handful of his friends, Roy Lee Cook, Sherman O'Dell and Quentin Wilson were inspired to start designing and launching the home-made rockets that would change their lives forever.Step by step, with the help (and occasional hindrance) of a collection of unforgettable characters, the boys learn not only how to turn scrap into sophisticated rockets that fly miles into the sky, but how to sustain their dreams as they dared to imagine a life beyond its borders in a town that the postwar boom was passing by.A powerful story of growing up and of getting out, of a mother's love and a father's fears, Homer Hickam's memoir Rocket Boys proves, like Angela's Ashes and Russell Baker's Growing Up before it, that the right storyteller and the right story can touch readers' hearts and enchant their souls.A uniquely endearing book with universal themes of class, family, coming of age, and the thrill of discovery, Homer Hickam's Rocket Boys is evocative, vivid storytelling at its most magical.In 1999, Rocket Boys was made into a Hollywood movie named October Sky starring Chris Cooper, Jake Gyllenhaal and Laura Dern. October Sky is an anagram of Rocket Boys. It is also used in a period radio broadcast describing Sputnik 1 as it crossed the 'October sky'. Homer Hickam stated that "Universal Studios marketing people got involved and they just had to change the title because, according to their research, women over thirty would never see a movie titled Rocket Boys" so Universal Pictures changed the title to be more inviting to a wider audience. The book was later re-released with the name October Sky in order to capitalize on interest in the movie.
Ninety Percent of Everything: Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, and Food on Your Plate
Rose George - 2013
Each dot is a ship; each ship is laden with boxes; each box is laden with goods. In postindustrial economies, we no longer produce but buy. We buy, so we must ship. Without shipping there would be no clothes, food, paper, or fuel. Without all those dots, the world would not work.Freight shipping has been no less revolutionary than the printing press or the Internet, yet it is all but invisible. Away from public scrutiny, shipping revels in suspect practices, dubious operators, and a shady system of "flags of convenience." Infesting our waters, poisoning our air, and a prime culprit of acoustic pollution, shipping is environmentally indefensible. And then there are the pirates.Rose George, acclaimed chronicler of what we would rather ignore, sails from Rotterdam to Suez to Singapore on ships the length of football fields and the height of Niagara Falls; she patrols the Indian Ocean with an anti-piracy task force; she joins seafaring chaplains, and investigates the harm that ships inflict on endangered whales.Sharply informative and entertaining, Ninety Percent of Everything reveals the workings and perils of an unseen world that holds the key to our economy, our environment, and our very civilization.