Bombs, death threats and murder became a regular part of the day job. Working right at the heart of the conflict, police officers were often caught in the middle – heroes to some, villains to others.Now, for the first time, the men and women who policed the Troubles tell their own stories in their own words. Covering all aspects of police work, from handling informants and conducting interviews with notorious criminals to dealing with the aftermath of tragic bombings, these candid, moving and sometimes blackly comic stories show the unpredictable, brutal and surreal world in which the RUC operated.As a former police officer, Colin Breen has unparalleled access to former RUC, Special Branch and CID officers who have never spoken out before. Their stories reveal the mayhem and madness that officers dealt with every day; the psychological and personal toll of the job; and the camaraderie – and the whiskey – that helped them to cope.Raw, unsettling and frank, A Force Like No Other tells the real story of the RUC.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    

    In My Fight to the Top, Michelle tells the story of how she overcame near-poverty on the rough streets of north-west Scotland, before rising to the top of the business world. This is the tell-all account of the UK's most fearless fashion brand and the truth behind the woman that created it.

    This book relives late Professor C K Prahalad’s dream life – from a boy who studied in a Tamil-medium school among the poor in Coimbatore, and went on to do MBA at IIM Ahmedabad, a doctorate at the Harvard Business School and sat on the boards of several large global corporations.Yet, this is not a biography. It is a mélange of untold stories of the profound impact CK had on global and Indian business leaders, CEOs, executives, students and teachers and while doing so, looks at the timeless lessons he left behind for future generations.This book is for those who get excited and inspired by how path-breaking ideas and deep insights on leadership, strategy and behaviour change the way we run our lives and businesses. It’s for those who believe that the world’s most difficult problems like poverty can be addressed by asking simple questions and finding innovative solutions for solving them.Readers will find rare and riveting stories of how CK transformed the mindsets of frightened Indian business leaders after 1991 reforms into formidable global players Just as fascinating is to learn how he also greatly influenced the direction and growth of India’s information technology sectorTo those who have heard CK talk and have read his books, he seemed tough and distant. This book demystifies the man and makes him eminently approachable.While the book is essentially about the Big Impact of the Big Man on Indian business since 1991, it doubles up smartly as an incisive commentary on India’s tryst with rediscovering its self-belief, globalization, modernization and much more after 1991.

    One of Britain's most enduring and famous comedians tells us in his own inimitable style the fascinating and often hilarious story of his life. From disclosures of very painful personal tragedies to extraordinary and outrageously funny anecdotes about the stars he knew, his confessions are blisteringly honest, touching - and often shocking. Crying With Laughter combines heartache with hilarity, sexy showbiz revelations with genuinely moving tales of the hard times, and typically funny jokes with sobering personal reflections, to create a passionate, witty and sparkling account of an extraordinary man's extraordinary life.

    The nation first fell in love with Jane twenty years ago, as the break-out star of BBC reality TV show The Cruise. She was catapulted to dizzying overnight success, but since then, she has navigated some stormy waters. Her dreams hit the rocks as TV and music execs, 'the London lot', swooped in and tried to morph her into a generic international diva. Her fans didn't recognise her, and melted away. Her marriage to Henrik, which began with a fairytale Carribean wedding watched by a television audience of 13.5m, collapsed. Jane lost her confidence, and hid from the world.But Jane's unsinkable and now she's back on the crest of a wave. In her uplifting autobiography she shares her incredible story with heart and humour. It hasn't always been plain sailing, but now she's enjoying more success than she's ever had before, and her fans love her all the more for it.

    A strategic plan helps crystalize the future of an organization--mapping a clear path from where the company stands today to where you wish it to be.It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to:• Ask the five key questions vital to any strategic plan• Determine a corporate mission that lifts and inspires people• Gain valuable insight with market share/market growth and strategy/operations matrices• Define themselves in relation to their competition• Utilize the concept of "driving force"• Anticipate crises• Reposition their business with new products, services, and technologies• Measure success via clear financial objectives• And moreIncorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.

    (And SHE WHO MUST BE OBEYED….in spirit form. Cybernagger! Astralnagger! ) There are two routes to Ladakh - the Srinagar-Leh road and the Manali-Leh road. Which one should we do? Ah...Let’s do both! What other places should we go to? Ah...Let’s go everywhere! The most epic ride of India deserves a most epic travel story! Read the madcap adventures of the Amigos. Adi - Mr Perpetual Motion, the sunglass executioner. Delzad - the Ghost rider, the tandoori fanatic. Ketan - the cool rider. the husband of SHE WHO MUST BE OBEYED! The most hilarious ride story ever written. Check out the sample right now! EXPLORE INDIA WITH THE AMIGOS Ketan, Adi and Delzad ride all over India on their Royal Enfield motorcycles and have the most amazing and hilarious adventures. Join the Amigos as they ride and get insights on Indian history, culture, customs and a bellyaching amount of laughs. Three Men on Motorcycles - The Amigos Ride to Ladakh Three Men Ride Again- The Amigos Ride to Spiti Three Men Ride South The Amigos Ride to Coorg Three Men Ride the Cliffhanger The Amigos Ride the Most Dangerous Roads in the World Check out photos and videos of the rides on www.ketanjoshi.net

    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

    They have become one of the most influential British rock bands of their generation, sharing with their fans a belief that music can inspire change. Dear Future Historians features front-man Rou Reynolds own song interpretations and social commentary alongside all of their lyrics to date.

    He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. "The Education of an Accidental CEO" is filled with David Novak's street-smart wisdom: From his formative years...- Walking through your anxieties- Avoiding the poison of stereotypes- Staying "right-sized" - Breaking through the clutter From his years as an ad executive and chief marketing officer ...- How not to roll over like Fluffy the dog- Seeing yourself as a brand- When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...- Why a gold watch can have less value than a floppy rubber chicken- Knowing when "the answers are in the building"- Knowing when to do nothing- What it takes to revitalze a company And as CEO of Yum! Brands, Inc. ...- How to "shock the system"- How to avoid the slow-no's- Managing two up and two down David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

    Everything you need to know to get the most bang from your Prime bucks.

    The authors share stories drawn from decades of experience leading pet loss groups and practicing family therapy. Their recommendations for taking care of yourself and loved ones during the rough spots of grief will answer all of your important questions and help you feel well-supported. I highly recommend The Pet Loss Companion for companion animal lovers like me. - Ed Sayres, President & CEO of the ASPCA(R)The Pet Loss Companion is a wonderfully reassuring book for anyone who cares about pets. It is a loving book, full of personal and practical details about how to care for oneself after loss. The authors are sensitive pet-lovers, empathic and engaging in this moving and meaningful book. - Monica McGoldrick, MSW, Ph.D. (h.c.), Director, Multicultural Family Institute, and author of You Can Go Home AgainIf you have ever lost a beloved pet and have wondered if your feelings are normal, this book is a must read for you. Ken and Nancy, in this single book, have captured the emotional roller coaster that most people experience during the end stages of the life of their pet. In addition there are helpful insights into their world as bereavement counselors and how they have helped their patients deal with the experiences of death. I have practiced Veterinary Medicine for over 30 years and have finally found a book that can be given to my grieving owners after such a trauma. - Anthony Miele, DVM, CEO, Veterinary Asset Management, Inc.What a gift Ken and Nancy's book is to those of us who have cherished and lost a pet companion. They get it, and as such, gently and skillfully help to ease the treacherous journey that loss is. This gem explores the terrain of loss and grief and the vast love that surrounds the experience. Readers will be warmed, saddened, and delighted by the examples and tools that are provided to ease the necessary grief process. The experience of reading this little book leaves me feeling much gratitude for my pet companions and these authors who so beautifully convey the huge role they play in our lives. - Lynn Parker, Ph.D., LCSW, Professor, Graduate School of Social Work, University of DenverSt. Hubert's Animal Welfare Center is proud to offer free pet loss support as part of its programmatic efforts, with Nancy Saxton-Lopez at the helm for over 20 years. Together Ken and Nancy continue to provide this valuable service at our center twice monthly and they've expanded their reach by sharing their professional training and direct pet loss counseling expertise with the completion of The Pet Loss Companion. Their compassion for both pets and the people who love them is palpable in this concise, easy-to-read guide which offers understanding, solace, and hope to anyone struggling with the loss of a cherished animal companion, no matter the circumstances. The loss of a companion animal is a unique, yet not unique, grieving process not always well understood by others. This book connects and thereby supports people at a time of what can be isolating grief, providing a life raft or light to navigate the process. It's also a helpful tool-whether as a gift or for personal awareness-for those looking for some guidance in supporting family and friends coping with pet loss. - Heather Cammisa, President & CEO, St. Hubert's Animal Welfare Center, Madison, New Jersey

    The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.