Appeals to reason fall short, for our decisions are made emotionally, and logic is at best an after-the-fact justification for what we've already determined to do. That's just one of the many amazing discoveries that explain why management is so challenging. but as Charles Jacobs explains, once we understand the lessons of neuroscience, we're able to create more powerful strategies, inspire people to maximize their potential, and overcome the biggest hurdle to improving business performance-making change stick.

    Not long ago, the world was awash with venture capital in search of the next Yahoo! or Amazon.com. No product, no experience, no technology, no business plan - no problem. You could still get 40 million dollars from investors to start up your dot-com. And you could get people to work around the clock for stock options and the promise of millions. Then, around April 2000, it all came crashing down. Phil Kaplan was a dot-com everyman, a programmer, with a bird's-eye view of the erupting bubble. In early 2000 he started fuckedcompany.com, a caustic and sceptical site which follows the layoffs and bankruptcies of hundreds of dot-coms. The site was an instant success. It was named site of the year by Rolling Stone, Time and Yahoo!, and received more than four million unique visitors a month. F'D COMPANIES captures the waste, greed and human stupidity of over 200 dot-com failures. Written in Kaplan's popular and cynical style, the company profiles in the book form a gleeful encyclopeadia of how not to run a business. They als

    Now, in this groundbreaking guide, noted technical trading advisor Carolyn Boroden shows you how Fibonacci pattern studies can be used as an extremely effective method for achieving greater profitability in stocks, futures, and Forex markets.Fibonacci Trading provides a one-stop resource of reliable tools and clear explanations for both identifying and taking advantage of the trade setups naturally occurring in the markets that will enable you to reach the highest rate of profitable trades. Inside, you'll find a unique trading methodology based on Fibonacci ratios, and the author's personal experience analyzing and setting up the markets in real time, which makes this practical volume invaluable to the self-directed investor.Complete with detailed charts and insightful graphics in each chapter, Fibonacci Trading features:Dependable guidance for determining important support and resistance levels, along with expert advice for using them to maximize profits and limit lossesStep-by-step processes for using Fibonacci analysis to predict turning points in the market far enough in advance to generate substantial profitValuable tips for using Fibonacci analysis to establish optimal stop-loss placementRevealing coverage on how Fibonacci relationships can create a roadmap for the trader based on high percentage patternsFibonacci Trading also provides a four-step formula for applying the covered techniques in a highly effective approach. Flexible enough for all markets and trading styles, the formula helps you focus your newly developed knowledge and skill sets into a solid trading methodology, defined trading plan, successful trading mindset, and disciplined trading approach that stacks the odds for profit in your favor.This hands-on guide is packed with a wealth of actual trading situations, setups, and scenarios that bring the four-step formula to life so you can immediately use it in the real world.

    The Great Investors will have a permanent place on my desk.'Mark Sheridan, Executive Director, Nomura International PLCLeading investors such as Warren Buffett, Benjamin Graham, Sir John Templeton, George Soros and Anthony Bolton are known throughout the world. How did these people come to be so successful? Which strategies have they used to make their fortunes? And what can you learn from their techniques?In The Great Investors, Glen Arnold succinctly and accurately describes the investment philosophies of the world's greatest investors. He explains why they are the best, gives details of their tactics for accumulating wealth, captures the key elements that led to their market-beating successes and teaches you key lessons that you can apply to your own investing strategies.From the foreword:'There are some very special people who seem to possess an exceptional talent for acquiring wealth. I want to explore not just the past triumphs of these masters, but also the key factors they look for as well as the personality traits that allow them to control emotion and think rationally about where to place funds. How does a master of investment hone skills through bitter experience and triumph to develop their approach to accumulating wealth?'Glen Arnold The Great Investors is the story of a number of remarkable men: John Templeton, George Soros, Warren Buffett, Benjamin Graham, Philip Fisher, Peter Lynch, Anthony Bolton and John Neff. Whether you're new to investing, have had success in the markets, or you're a professional investor or fund manger, you'll benefit from reading about their proven, and successful, trading philosophies.The Great Investorswill show you how to:- Be a business analyst rather than a security analyst- Do your homework and develop a broad social, economic and political awareness- Control emotion so as not to get swept away by the market- Be consistent in your approach, even when you have bad years- See the wood for the trees and not over complicate your portfolio- Learn from your investing- Be self reliant, stand aside from the crowd and follow your own logic- Take reasonable risk

    Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

    Known as "Mr. Spreadsheet," Walkenbach shows you how to maximize the power of all the new features of Excel 2010.An authoritative reference, this perennial bestseller proves itself indispensable no matter your level of skill, from Excel beginners and intermediate users to power users and potential power users everywhere. Fully updated for the new release, this latest edition provides comprehensive, soup-to-nuts coverage, delivering over 900 pages of Excel tips, tricks, and techniques you won't find anywhere else.Excel guru and bestselling author John Walkenbach ("Mr. Spreadsheet") guides you through every aspect of ExcelDelivers essential coverage of all the newest features of Excel 2010Presents material in a clear, concise, logical format that is ideal for all levels of Excel experienceIncludes a CD that contains all the templates and worksheets used in the book plus John Walkenbach's award-winning Power Utility Pak"Excel 2010 Bible" serves as an excellent resource on all things ExcelNote: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

    We are committed to our job and want to be good at what we do. We are neither lazy nor unwilling. But we do not always work effectively - we work hard but not always smart. To increase performance many people believe they need to do more. We spend less time with our loved ones, neglect our health and put our passions and hobbies on the back burner. And we end up frustrated, out of control and stressed. Work Smarter: Live Better will transform your life - learn simple and practical tools to be in control at work, learn how to gain an extra two hours per day, and learn how to make room for what is important to you! This journey will challenge your way of thinking about work. You will learn how to work smarter and more importantly, live better.

    But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What’s the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you’re managing a Premier League football team or a FTSE 100 company. Here, for the first time, some 30 of the biggest names in football management reveal just what it takes. With their every decision, remark, skill, and success or failure under constant scrutiny from the media and the fans, these managers need to be the most adroit of leaders. In The Manager they explain their methods, give examples of lessons they’ve learned along the way, and describe the decisions they make and the leadership they provide. Each chapter tackles a key leadership issue for managers in any walk of life and, in their own words, shows how the experts deal with the challenges they face in an abnormally high-pressure environment. Offering valuable lessons for business leaders and fascinating behind-the-scenes insights for football fans, The Manager is an honest, accessible and unprecedented look at the day-to-day work of these high-profile characters and the world of top-level football management.Contents: A Piece of the Action (Roy Hodgson); The Art of One-on-One (Carlo Ancelotti); Behind the Scenes (Arsène Wenger); Building High-performing Teams (Sam Allardyce); The Field of Play (Roberto Mancini); Handling Outrageous Talent (José Mourinho); Pursuing a Career Under Pressure (Brendan Rodgers); Seeing the Bigger Picture (Harry Redknapp); Creating Sustained Success (Sir Alex Ferguson); Crisis Response and Turnaround (Walter Smith); Triumph and Despair (Mick McCarthy).Also featuring: Gerard Houllier, Tony Pulis, Martin O’Neill, Neil Warnock, Howard Wilkinson, Kevin Keegan, Dario Gradi, Andre Villas-Boas, David Moyes, Alex McLeish, Hope Powell, Martin Jol, Glenn Hoddle, Chris Hughton, David Platt, Paul Ince, and George Graham.

    The underlying illness is shareholder primacy. In The Divine Right of Capital, she shows that the corporate drive to maximize shareholder profits at any cost is not only out of step with democratic and free-market principles, but is detrimental to the long-term health of individual companies and the economy as a whole. Kelly offers a far-reaching solution to rebuild corporations in a way that serves all.

    Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments.The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into action hundreds of commonsense ideas and procedures that, in combination with competent management, produced extraordinary results. This leadership turned NCR from a loser to a big winner in automated teller machines, despite intense competition from IBM. The same process at American Express and SAS helped businesses grow dramatically despite the fact that they were "mature" and "commodity-like." Kotter also shows how leadership turned around operations at P&G and Kodak; produced huge business successes at PepsiCo, ARCO, and ConAgra; and made the impossible occasionally happen at Digital. Thousands of companies today are overmanaged and underled, John Kotter concludes, not because managers lack charisma, but because far too few executives have a clear understanding of what leadership is and what it can accomplish. Without such a vision, even the most capable people have great difficulty trying to lead effectively and to create the cultures which will help others to lead.

    Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for those new to financial management, this sparklingly clear text cuts through the mire of the financial decision-making process. A practical and reliable book, free from technical errors, backed up by a wealth of award-winning support material.

    The book has three sections, the first part includes electrical engineering concepts such as DC basics and networks, AC basics and networks, electromagnetic theory, DC machines, AC machines, electrical engineering materials, and electrical machine design. It also covers topics like switchgear and protection, electrical power generation, transmission and distribution of electric power, electrical installation and wiring, economic considerations, electrical energy utilization, and electric traction. The second section covers topics under electronics- like analog and digital electronics, industrial and power electronics, and electronic components and devices. The third section discusses measurements, instrumentation, and control. It focuses on concepts related to electronics and electrical measurements and instruments, control systems, and electrical and electronic instrumentation. The book ends with a set of model test papers for practice. This book was published in 2011 by S. K. Kataria & Sons.

    I DON'T UNDERSTAND IT. I DON'T UNDERSTAND THE ROADIES FORM THAT HAS "F--K YOU, RAGHU" WRITTEN ALL OVER IT; I DON'T UNDERSTAND THE POSTER THAT WAS HELP UP THIS YEAR DURING THE CHANDIGARH AUDITIONS THAT READ, "BAAP TOH BAAP HOTA HAI. RAGHU ROX".I SEE EQUAL PARTS RESPECT, EQUAL PARTS LOATHING. EQUAL PARTS RAGHU, EQUAL PARTS THE BULLY.'There is a man - tall, bald, muscular, intimidating - who manages to induce terror and awe in all those who dare walk into his interrogation room. There was once a boy - scrawny, weak, easily intimidated, voice unbroken at fifteen - who was bullied consistently through his childhood. This is the story of how that boy became the man he is today: part-time singer, song-writer and jammer; full-time producer, cameraman and editor; Sherlock Holmes and Batman worshipper; staunch atheist with an innate fear of water and heights. This is the autobiography of the rudest man on Indian television.RAGHU RAM, THE ORIGINAL ROADIE, SPLIT WIDE OPEN

    And for 30 years, Ramsey Solutions has walked millions of families through the proven plan for HOW to manage their money and change their behaviors. Now, #1 New York Times bestselling author and Ramsey Personality Rachel Cruze, has written the book that will help you unlock the ‘why’ behind your money habits so you can reach your goals faster.Know Yourself, Know Your Money will help you:Understand how your unique childhood experience shaped your money habits earlyDiscover the money fears that have helped (or held you back) when making decisionsLearn about your tendencies when it comes to spending and saving moneyReceive actionable steps to build lasting money habits and faster progressThis book breaks down the four “money classrooms” (aka – childhood households) you grew up in into quadrants, and then walks you through where you land on a scale of six money tendencies, so you can have clarity on what got you to where you are today.It hasn’t been an easy year to talk about money. Replace your fears with facts when you read this book. Understanding your money habits better will help you communicate better as a spouse, as a friend, and as a parent. Discover why you and the people you love handle money the way you do, and it will help you reach your financial goals faster.