This book features various developments in mass communication - from the role of cell phones and iPods in the mass media mix to the impact of blogs on the practice of journalism. It is intended for mass communication majors and nonmajors alike.

    With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include: The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages

    Using documents that convey Cherokee voices, government policy, and white citizens’ views, Theda Perdue and Michael D. Green present a multifaceted account of this complicated moment in American history. The second edition of this successful, class-tested volume contains four new sources, including the Cherokee Constitution of 1827 and a modern Cherokee’s perspective on the removal. The introduction provides students with succinct historical background. Document headnotes contextualize the selections and draw attention to historical methodology. To aid students’ investigation of this compelling topic, suggestions for further reading, photographs, and a chronology of the Cherokee removal are also included.

    It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

    Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications. The new edition offers a revolutionary digital experience--McGraw-Hill Connect Lucas and Connect Lucas Plus. The Connect Lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas.com. With Connect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com. Connect Lucas Plus allows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.com. As students read the book online, linked icons guide them to embedded media-rich, interactive features. Learn more and visit connectlucas.com.

    A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.

    This book takes an accessible approach to the subject matter, making coverage appropriate for students from a variety of levels.

    In concise, easily understood prose, James W. Sire explained the basics of theism, deism, naturalism, nihilism, existentialism, Eastern monism and the new consciousness.The second edition was updated and expanded to include sections on Marxism and secular humanism, as well as a completely reworked chapter on what is now widely known as New Age philosophy rather than new consciousness. And the third edition offered further updating and revisions, including a thoroughly revised chapter on New Age philosophy and, perhaps most importantly, a new chapter on postmodernism.Now the fourth edition refines the definition of worldview itself, incorporating Sire's thinking and teaching during the past decade. (His recent work is showcased in a new book, Naming the Elephant, also published by IVP.) The Universe Next Door has been translated into several languages and has been used as a text at over one hundred colleges and universities in courses ranging from apologetics and world religions to history and English literature. With the publication of the fourth edition, this book will continue to aid students, teachers and anyone who wants to understand the variety of worldviews that compete with Christianity for the allegiance of our minds and hearts.

    Its combination of up-to-date research and examples, gives students theoretical as well as a practical foundation in conflict management.

    A How-To Guide for Practicing the Empathic Listening, Speaking, and Dialogue Skills to Achieve Relationship Success with the Important People in Your Life -- Including the "12-Day Communication Challenge!"

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    This expanded and completely updated edition covers the why of network design, focusing not just the specifications comprising today's systems but how key technologies and protocols actually work in the real world to solve specific problems. It is the only introductory computer networking book written by authors who have had first-hand experience with many of the protocols discussed in the text, who have actually designed some of them as well, and who are still actively designing the computer networks today.The book makes less use of computer code to explain protocols than earlier editions. Moreover, this new edition shifts the focus somewhat higher in the protocol stack where there is generally more innovative and exciting work going on at the application and session layers than at the link and physical layers. Other new features are: increased accessibility by clearly separating the advanced material from more fundamental via special headings and boxed features; the material is structured in such a way as to make it easier to teach top-down. Furthermore, the book outstrips the competitors in offering a more robust ancillary package for student and instructor support. The text is complemented with figures as well as links to networking resources on the Web and links to author-created materials on author-maintained Web site.Computer Networks, Fourth Edition, will be an invaluable resource for networking professionals and upper level undergraduate and graduate students in CS, EE, and CSE programs.

    It offers Web exercises for every chapter, password protected instructor support material and syllabus manager.

    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

    Looks at the role of emotional intelligence in leadership, discussing the characteristics of a good leader and leadership styles, and outlines the steps to becoming an effective leader.