The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

    Bringing together a range of core texts into one volume, this acclaimed anthology offers the definitive resource in culture, media, and communication.A fully revised new edition of the bestselling anthology in this dynamic and multidisciplinary field New contributions include essays from Althusser through to Henry Jenkins, and a completely new section on Globalization and Social Movements Retains important emphasis on the giant thinkers and "makers" of the field: Gramsci on hegemony; Althusser on ideology; Horkheimer and Adorno on the culture industry; Raymond Williams on Marxist cultural theory; Habermas on the public sphere; McLuhan on media; Chomsky on propaganda; hooks and Mulvey on the subjects of visual pleasure and oppositional gazes Features a substantial critical introduction, short section introductions and full bibliographic citations

    Professor Gellner asserts here that a society's affluence and economic growth depend on innovation, occupational mobility, the effectiveness of the mass media, universal literacy, and an all-embracing educational system based on a shared, standard idiom. These factors, taken together, govern the relationship between culture and the state. Political units that do not conform to the principle, one state, one culture feel the strain in the form of nationalistic activity.

    The text progresses from a micro- to macro-level of analysis, focusing first on such problems as illness and health care, drugs and alcohol, and family problems and then broadening to the larger issues of poverty and inequality, population growth, environmental problems, and conflict around the world. The social problem in each chapter is framed in a global as well as U.S. context. In every chapter, the three major theoretical perspectives are applied to the social problem under discussion, and the consequences of the problem, as well as alternative solutions, are explored. Pedagogical features such as The Human Side and Self and Society enable students to grasp how social problems affect the lives of individuals and apply their understanding of social problems to their own lives.

    In this multifarious underground, Pynchonesque misfits rant and rave, fans eulogize, hobbyists obsess. Together they form a low-tech publishing network of extraordinary richness and variety. Welcome to the realm of zines.In this, the first comprehensive study of zine publishing, Stephen Duncombe describes their origins in early-twentieth-century science fiction cults, their more proximate roots in 60s counter-culture and their rapid proliferation in the wake of punk rock. While Notes from Underground pays full due to the political importance of zines as a vital web of popular culture, it also notes the shortcomings of their utopian and escapist outlook in achieving fundamental social change. Duncombe’s book raises the larger questionof whether it is possible to rebel culturally within a consumer society that eats up cultural rebellion.Packed with extracts and illustrations from a wide array of publications, past and present, Notes from Underground is the first book to explore the full range of zine culture and provides a definitive portrait of the contemporary underground in all its splendor and misery.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    The first chapter outlines the theoretical foundations for IPA. It discusses phenomenology, hermeneutics, and idiography and how they have been taken up by IPA. The next four chapters provide detailed, step by step guidelines to conducting IPA research: study design, data collection and interviewing, data analysis, and writing up. In the next section, the authors give extended worked examples from their own studies in health, sexuality, psychological distress, and identity to illustrate the breadth and depth of IPA research. The final section of the book considers how IPA connects with other contemporary qualitative approaches like discourse and narrative analysis and how it addresses issues to do with validity.

    In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

    The authors suggest that tendencies to assimilate the two should be resisted. Evaluation should retain its enlightenment function while the study of implementation should strengthen its focus on learning.

    How do we recognize them as members of our world? We are related to them as transient participants in common publics. Indeed, most of us would find it nearly impossible to imagine a social world without publics. In the eight essays in this book, Michael Warner addresses the question: What is a public? According to Warner, the idea of a public is one of the central fictions of modern life. Publics have powerful implications for how our social world takes shape, and much of modern life involves struggles over the nature of publics and their interrelations. The idea of a public contains ambiguities, even contradictions. As it is extended to new contexts, politics, and media, its meaning changes in ways that can be difficult to uncover. Combining historical analysis, theoretical reflection, and extensive case studies, Warner shows how the idea of a public can reframe our understanding of contemporary literary works and politics and of our social world in general. In particular, he applies the idea of a public to the junction of two intellectual traditions: public-sphere theory and queer theory.

    It provides reality-based practical advice about how to actually conduct policy analysis and demonstrates the application of advanced analytic techniques.

    Yet, during the 1990s millions have died in wars in Africa, Eastern Europe, and Asia, and millions more have become refugees from war-torn regions.In this pathbreaking book, the author argues that, in the context of globalization, what we think of as war—war between states in which the aim is to inflict maximum violence—is becoming an anachronism. In its place is a new type of organized violence, which she calls “new wars,” a mixture of war, organized crime, and massive violations of human rights. The actors are both global and local, public and private. These wars are fought for particular political goals using tactics of terror and destabilization that are theoretically outlawed by the rules of modern warfare; an informal criminalized economy is built into the functioning of these new wars.The author asserts that political leaders and international institutions have been unable to deal with the spread of these wars mainly because they have not come to terms with their logic; wars are treated either as old wars or as anarchy. Her analysis offers a basis for a cosmopolitan political response to these wars in which the monopoly of legitimate organized violence is reconstructed on a transnational basis, and international peacekeeping is reconceptualized as cosmopolitan law enforcement. The author shows how this approach has profound implications for the reconstruction of civil society, political institutions, and economic and social relations.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    This updated edition has been fully revamped and reflects important changes that have occurred since the second edition's publication. A leader in the online field, this best- selling resource maintains its reader friendly tone and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:new chapter on how faculty and instructional designers can work collaboratively expanded chapter on Open Educational Resources, copyright, and intellectual property more international relevance, with global examples and interviews with faculty in a wide variety of regions new interactive Companion Website that invites readers to post questions to the author, offers real-life case studies submitted by users, and includes an updated, online version of the resource section.Focusing on the "how" and "whys" of implementation rather than theory, this text is a must-have resource for anyone teaching online or for students enrolled in Distance Learning and Educational Technology Masters Programs.

    Shafritz and Albert C. Hyde aim to introduce you to the principles of public administration via the most significant scholarly writings on the topic. Straightforward and informative, this text starts you with Woodrow Wilson and takes you all the way to today's political scientists. This edition includes five new readings and helps you learn the key fields of public administration: bureaucracy, organization theory, human resources management, the budgetary process, public policy, implementation, evaluation, intergovernmental relations, and public service ethics.