Designing sites that foster user interaction and community-building is a valuable skill for web developers and designers today, but it's not that easy to understand the nuances of the social web. Now you have help. Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users.Understand the overarching principles you need to consider for every website you createLearn basic design patterns for adding social components to an existing siteRein in misbehaving users on an active community siteBuild a social experience around a product or service and invite people to joinDevelop a social utility without having to build an entirely new infrastructureEnable users of your site's content to interact with one anotherOffer your members the opportunity to connect in the real worldLearn to recognize and avoid antipatterns: emergent bad practices in the social network and social media space

    The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design. Illustrates cultural and contextual considerations in communicating to a specific audience. Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind. Dissects the elements of color, size, scale, proportion, medium, and form. Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more.By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

    You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the often unseen world around us.Excerpt from "Look Both Ways""It occurred to me, as I stood there, that I could simultaneously, vividly look both ways - backward and forward, in time - at once. I remembered longing to know what was coming, who I would become and how. And I suddenly saw it all over again in front of me. The light was exactly the same, and as the sun fell and the summer shadows slivered against the elegant, lean, concrete towers in the distance, I recognized the smell of the warm air, the precise pink and grey of the coming dusk and the mysterious melancholy and joy of both knowing and not-knowing, and the continuity that occurs when both collide."—Debbie Millman

    And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.You can get off the merry-go-round.It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.Isn't it high time you started designing with web standards?Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.Jeffrey teaches you to:- Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets)- Deliver superb design and sophisticated functionality without worrying about browser incompatibilities- Set up your site to work as well five years from now as it does today- Redesign in hours instead of days or weeks- Welcome new visitors and make your content more visible to search engines- Stay on the right side of accessibility laws and guidelines- Support wireless and PDA users without the hassle and expense of multiple versions- Improve user experience with faster load times and fewer compatibility headaches- Separate presentation from structure and behavior, facilitating advanced publishing workflows

    When "Don't Dream It's Over" and "Something So Strong" exploded in the US charts, worldwide success looked inevitable. Critics compared them musically to the Beatles and fans adored them for their warmth and humour on stage. Four brilliant albums later, their roller-coaster ride of achievements and disappointments came to an end on the steps of the Sydney Opera House, in front of one of the largest audiences in Australian history. The dream was over, the band broken up, their enormous promise only partly fulfilled. In this definitive account, New Zealand journalist Chris Bourke has written the true story of Crowded House. With unparalleled access to all band members, their families, friends, musical collaborators, managers, and record company personanel, he has captured their essence. It is a unique tale of musical chemistry, family bonds and the personal costs of pursuing an artistic vision. From the manic energy of the recording studio to the machinations of the record industry, this riveting account is a book for every Crowded House fan.

    Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

    Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

    Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

    I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .

    This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications.

    You'll learn how to: - Plan, organize, and maintain your stylesheets more effectively- Apply the secrets of liquid, elastic, and hybrid layouts- Create flickr-style image maps, remote rollovers, and other advanced CSS features- Lay out forms using pure CSS- Recognize common browser bugs, and how to fix themWhile CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers' sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more. All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world's best CSS designers, Simon Collison and Cameron Moll. Summary of Contents: - Chapter 1: Setting the Foundations- Chapter 2: Visual Formatting Model Recap- Chapter 3: Background Images and Image Replacement- Chapter 4: Styling Links- Chapter 5: Styling Lists and Creating Nav Bars- Chapter 6: Styling Forms and Data Tables- Chapter 7: Layout- Chapter 8: Hacks and Filters- Chapter 9: Bugs and Bug Fixing- Case Study 1: More Than Doodles- Case Study 2: Tuscany Luxury Resorts

    Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"

    Consultant Brown describes the ten basic deliverables as belonging to three basic types, thereby making it much easier to sort out who gets what and when. He wo

    Effective layout is essential to communication and enables the end user not only to be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied in real-world projects.Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.