For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples—including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble—Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.The authors reveal:· Why you should focus on a system of a few aligned capabilities· How to identify the "way to play" in your market· How to design a strategy for well-modulated growth· How to align a portfolio of businesses behind your capability system· How your strategy clarifies growth, costs, and people decisionsFew companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    Jones and George are dedicated to the challenge of "Making It Real" for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the "Manager as a Person" Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.

    He shows how to manage your own psychology and your operations, be it working with co-founders, building a culture, or managing a board of directors. Brian also reveals the secrets of scaling a business and best practices for raising venture capital in Latin America. You will develop an understanding of the most critical parts of an investor term sheet, and gain perspective into the inner workings of the venture capital game.

    

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users.Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    And you can, too. Come take this amazing journey with Armando Montelongo.

    

    For centuries, we have learned what's not taught through our own experiences and the stories of others. Even today, only 3 per cent of leadership development occurs due to classroom training and coursework. In fact, for most managers, the penny drops only when we are at the end of our careers. R. Gopalakrishnan, author of the best-selling The Case of the Bonsai Manager, has many stories to tell. With forty-three years corporate experience across countries, each story recounted here has taught him a valuable lesson in some intuitive way. Each one is narrated here for you to allow you to reflect and learn for yourself how to improve and develop. Using the framework of the Tata Management Training Centre (TMTC) and the Center for Creative Leadership (CCL), Gopalakrishnan explores: The three worlds of the manager—the inner world, the world of relationships and the world of getting things done. *The importance of emotional quotient (EQ) to progress as well as intelligence to get ahead in your career. *The deadly personal qualities of bonsai-trapped leaders. *The deadly traps for organizations. When the Penny Drops: Learning What's Not Taught encourages you to reflect on yourself. It will help you learn by identifying the success mantras embedded in you and releasing the lessons that might be entrapped within yourself.

    Very few businesses today operate in a narrow national marketplace and students are therefore encouraged to look at business organisations and business decisions from an international viewpoint. Essential material for understanding Business Studies principles and techniques. Activities and case studies based on actual businesses. Includes examination-style questions."

    The work-from-home workforce is global and can accommodate your lifestyle and family life far better than any 9-5 job. Make Money Online - 97 Real Companies That Pay You To Work In Your Pajamas is a treasure trove of resources for anyone at any age who is looking for ways to start making more income without giving up an existing job or college study. These companies will hire you as an employee or independent contractor to work full-time or part-time from the comfort of your home and even in your pajamas, if you wish. If you are unemployed or underemployed this concise guide will show you more than 97 ways to start making money online immediately with your computer and an internet connection. Companies You Know These are trustworthy companies you've heard of, like American Express, U-haul and Amazon. Connie Brentford also gives tips on how to avoid the plethora of scams that exist in the work-at-home marketplace. Each of the job categories in the book is explained so you know the basics of what the job requires before you apply with any of the companies. Some of the companies have extensive benefit packages and hire you on as a part-time or full-time employee. Others contract with you as a private contractor for a specific type of work over a specific length of time. Either way, you’re working from home and taking control of your own schedule and your own life. Table of Contents - The Benefits of Working From Home - Your Work At Home Strategy - Call Center Work - Google Rater Jobs - Online Transcription Work - Online Tutors - Writing For Pay - Bookkeeping/Accounting/Tax Preparation - Administrative Assistant - Medical Insurance/Coding - Short-Term Work or Micro-work Jobs - Job Searching Beyond This Book - Money Matters, Taxes and the Independent Contractor - Avoiding Scams - Companies That Pay International Workers - 5 Fun Bonus Jobs That Still Earn You Money - Skills You Need For Launching Your Own Work From Home Business This ebook with 102 work-from-home job opportunities was written and priced for anyone who needs access to real companies that pay you to work from the comfort of your home. The economy is changing at an incredible rate and while many jobs are disappearing or being downsized, a world of new opportunities is exploding. Make Money Online - 97 Real Companies That Pay You To Work In Your Pajamas shows you exactly, in step by step detail, how to start making good money from home with proven companies providing proven jobs, many of which offer paid vacation and extensive benefit packages for their employees.

    As the first black presenter of the glamorous lifestyle TV show Top Billing, she travelled the world and interviewed legends like Oprah Winfrey, Michael Jackson and Luther Vandross. After a successful career in front of the camera, Bassie’s drive and ambition took her into the world of business and entrepreneurship. The street savvy that her entrepreneurial mother bestowed on her as a child stood her in good stead as she built a media empire. In Bassie – My Journey of Hope, Bassie recounts her life journey, including her relationships with mentors like Nelson Mandela. She also shares the secrets of her success and all the lessons she’s learnt along the way. She opens up about the pressures of her high-profile marriage to Romeo Kumalo and their heartbreaking struggle to have a family. She talks honestly about motherhood and maintaining a healthy work/life balance, and unpacks how she pays it forward through mentoring young people she has met along the way.Bassie also describes the legal battles she has had to wage in order to protect her name and her brand over the years. She gives a chilling account of the stalker who has harassed her for decades, and the spurious ‘sex-tape’ allegation that rocked her family and almost destroyed her career. Bassie’s enthusiasm, humour and hope infuses every page of her memoir, making it an intimate, inspiring and entertaining account of a remarkable life.