Stories have the power to captivate listeners and to ignite their imaginations. Our brains crave stories - it's how history was recorded before people learned how to write - but what makes a great story? How can you create and deliver stories which keep your listeners transfixed? Based on Intensive Research on Brain Science, Storytelling, Screenwriting and Public Speaking I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. This book is the result of my intensive research. In it, you will find powerful storytelling and speaking techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. If you want to master the art of public speaking, you must master the art of storytelling. In this book, you will discover the public speaking and storytelling techniques used by some of the best public speakers in the world. More specifically, you will learn how to: •Create an opening that instantly hooks your audience into your speech •Keep your audience on the edge of their seats with a spellbinding story •Use the suspended story to keep your audience intrigued •Bring your characters to life •Turn your stories into mental movies for your audience •Create and deliver a speech your audience will remember and talk about for years •Keep ratcheting up the suspense by increasing the intensity of your conflicts •Customize your speech (and your story) for your audience •Add organic humor to your speeches and stories without resorting to jokes •Use anchors to make your points memorable •Use tough-watch logic to inspire your audience •Create smooth transitions to ensure your speech flows logically •Create analogies and metaphors to make your message memorable •Give your audience dialogue to build rapport with them •Add a you-focused check-in to relate with your audience •Use vocal variety to spice up your speech •Create a memorable and repeatable catch-phrase using “the rule of opposites” •Add credibility to your speeches and stories •Take an element out of your story and put it into your audience’s lives •Creatively summarize your main points •Tell a story and deliver a speech that your audience will remember and talk about for years What Makes This Book Different? This book is unlike most books on the subjects of public speaking and storytelling.

    6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.*Who was this book written for?*This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.*Who this book is not for:*If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.*Topics covered in this book:*•Who Am I?•Step 1: Picking A Niche•Step 2: Keyword Research•Step 3: Setting Up Your First Website•Step 4: Writing Content For Your Website•Step 5: Collecting Emails•Step 6: Content Promotion]You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.

    We increased that to 76% as a direct result of implementing The Conversion Code.Dan Stewart CEO Happy GrasshopperThe strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement. Steve Pacinelli CMO BombBombCapture and close more Internet leads with a new sales script and powerful marketing templatesThe Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from belly-to-belly interactions and traditional advertising. Companies are forced to engage with prospective customers first online--the vast majority through social media, mobile apps, blogs, and live chat--before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

    Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

    At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.

     Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails. • Learn new ways to think about your email list • Re-energize your existing subscribers • Embrace not just the basics, but next level methods • Improve engagement and watch those open/click rates soar • Build a happy list of passionate readers • Launch your books into the charts You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.) Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.

    Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

    The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA of every agency and blended with traditional methods to execute integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:• Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers.• Create diverse and recurring revenue streams.• Develop highly efficient management systems and more effective account teams.• Deliver greater results and value to clients, and win their loyalty.This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

    It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success.Author David Gilbertson built a failing company into a successful multi-billion dollar business without getting up at 4:00am or working until midnight. He knows how to work better, and get brilliant results. Now in just 28 simple rules, he spells out the secret of his success; everyday accessible strategies for creative professionals, managers, students, entrepreneurs, and anyone who wants to get ahead in life. As one rule follows another, he builds a compelling narrative on paving the way to success (and getting that all-important time to go to a wine bar with friends, or just time to think).Covering workplace issues and business strategy, Wine Bar Theory shows you things you can do more easily, and things you don't need to do at all. It's about being effective and not just busy. This affordable, pocket-sized book is a business book like no other. Its creative illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune and the Economist.

    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

     24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover: What these authors would've done differently if they were starting their businesses today How they cope with overwhelm and how you can use this overload as an advantage Key factors for book-based success in a variety of industries How quickly you can expect to start profiting off your writing The skills you should start cultivating to take your business to the next level, and much, much more! Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. Buy Write and Grow Rich to start applying time-tested wisdom to your business today! Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.

    a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see . And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video. These are great tools after your prospect has made the mental decision to do business with you. Instead, use stories to get that "Yes" decision. Then you can do your regular boring, fact-filled presentation, but use this presentation as your new distributor's first training session. The difference is monumental. Instead of detailed explanation (facts) about what stories do inside your prospects' heads, I focused this book on the actual stories I use, word-for-word. You will love these stories, you will use them often, and you will definitely enjoy the increased success in your business. Join the top earners now and become a professional storyteller. Scroll up and order now and start enjoying some great MLM and network marketing stories to move your business forward.

    *How to make someone reply back to your emails (using only the subject line). *How to set deadlines so that they're met by your team. *What you need to do before, during and after every meeting to increase adoption rates. *How to ensure 100% commitment from a team member in six easy steps. *Using just four questions, how to know what your remote employees are really thinking. *How to leave the perfect voice message. *The secret formula for establishing trust with your team. And much, much more! Here's what's covered in the book:Tactic #1: One Word That Influences Your Virtual TeamTactic #2: Set DeadlinesTactic #3: Assign ResponsibilityTactic #4: Explain TasksTactic #5: When Delegating Tasks, Write Them OutTactic #6: The Secret Formula for Establishing TrustTactic #7: Increase Reliability Among Your TeamTactic #8: Increase the Level of LikeabilityTactic #9: Six Steps to Ensure 100% CommitmentTactic #10: Know What Someone Is Really ThinkingTactic #11: Leave the Perfect Voice MessageTactic #12: Write Assertive EmailsTactic #13: What You Should Do Before Every MeetingTactic #14: What You Should Do During Every MeetingTactic #15: What You Should Do After Every MeetingTactic #16: Use Your Voice to Your AdvantageTactic #17: Make Your Emails Stand Out Using The Subject Line

    Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world. This book will help you comfortably lead your prospect to your solution and make you the best demonstrator and presenter in your field!Tactics that you will find useful include:  Identifying and avoiding Demo Crimes  Winning demo techniques like "Tell-Show-Tell"  Building a value case for your solution  Managing your audience and reading their personalities  Creating winning themes  Performing differentiating Web demos and presentations  Conducting high value Discoveries  Managing your room environment  Winning teamwork techniques  We are an idea company that has built a deep set of actionable techniques and strategies derived from years of working with the most innovative and successful companies in the world. Our clients include Microsoft, SAP, Oracle, IBM, Getinge and many others. We adapted the ideas in this book based upon training thousands of highly paid, highly experienced professional demonstrators and presenters in every region of the world thus making it globally applicable and effective. We understand that the very best ideas are judged by their impact, and our clients validate the impact of our concepts through increased sales effectiveness every day. Don't miss out on this opportunity to truly differentiate your products and services.