Book picks similar to
Marketing Research by A. Parasuraman
academic
advertising-and-marketing
business
business--general
The Old Farmer's Almanac 2017: Special Anniversary Edition
Old Farmer's Almanac - 2016
What is 225 years old yet always of the moment? The Old Farmer’s Almanac! America’s oldest continuously published periodical, beloved by generations for being “useful, with a pleasant degree of humor,” celebrates its unique history with a special edition and more readers than ever before! As the nation’s iconic calendar, the 2017 edition will predict and mark notable events; glance back and look forward, with historic perspectives on food, people, and businesses; salute legendary customs and folklore; hail celestial events; explore, forage, and cultivate the natural world; forecast traditionally 80 percent–accurate weather; inspire giggles and perhaps romance; and more—too much more to mention—all in the inimitably useful and humorous way it has done since 1792.
Strategic Management and Business Policy
Thomas L. Wheelen - 1983
Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.
The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam
Nader K. Rad - 2015
It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.
Modern CTO: Everything you need to know, to be a Modern CTO.
Joel Beasley - 2018
―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.
CreateSpace & Kindle Self-Publishing Masterclass: The Step-By-Step Author's Guide to writing, Publishing and Marketing Your Books on Amazon
Rick Smith - 2013
You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down.
Why you should publish both Paperback and Kindle formats
Why you should always do Createspace first
What are the best software tools for organisation, creativity, and productivity
How to create or source amazing low-cost Covers that drive your sales
How to build world-class Sales Pages on Amazon's storefront, with no technical skills required
In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book;
Where to find your first willing customers who'll kick-off your sales
The importance of Reviews and how to get genuine customers to write them
Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search
How to price, track, and promote your book, and when to write the next one
Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs
As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!
The Year in Tech, 2021: The Insights You Need from Harvard Business Review (HBR Insights Series)
Harvard Business Review - 2020
CompTIA Project+ Study Guide Authorized Courseware: Exam PK0–003
Kim Heldman - 2010
You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews
2 Years to a Million in Real Estate
Matthew A. Martinez - 2006
But it wasn't enough. He worked by the clock, and yearned to be his own boss. With a small amount of savings, he acquired his first rental property. Two years later, he was making more from his rentals than he was working 9 to 5, so he quit his day job to oversee his real estate investments. Today, he enjoys a multi-million-dollar collection of income-producing properties--and he's ready to share his money-making strategies so you can begin your own journey to career and financial independence. Two Years to a Million in Real Estateshows you everything you need to know, including how to Invest small amounts early-on while working a full-time job Avoid real estate �bubble� risks Get others to pay your mortgage for you Pick a hot property (and spot others that will become hot) Simplify the ins-and-outs of financing Negotiate like a pro Screen for reliable tenants Understand how local tenant laws work Hire good people to manage your properties Know when to sell (20061208)
RESET: Regaining India’s Economic Legacy
Subramanian Swamy - 2019
The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.
Thank You for Being Such a Pain: Spiritual Guidance for Dealing with Difficult People
Mark Rosen - 1998
By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed. This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.
Pmp Project Management Professional Study Guide
Joseph Phillips - 2003
The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.
Mastering Simple Facebook Ads For Authors: Find Readers and Build Your Mailing List
Mark J. Dawson - 2017
In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.
Strategic Management: Text and Cases
Gregory G. Dess - 1995
The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
Amazon Prime and Lending Library: Getting the Most Value From Your Prime Subscription
Steve Weber - 2014
Everything you need to know to get the most bang from your Prime bucks.
Kindle Fire HD 8 & 10 With Alexa User Guide: (UPDATED 2018) The Complete User Guide With Step-by-Step Instructions. Master Your Kindle Fire HD 8 & 10 in 1 Hour!
Jennifer N. Smith - 2017
(Step-by-Step Instructions). Master Your Kindle Fire HD 8 & 10 in 1 Hour! **BONUS For My Reader**: Buy a paperback copy of this book NOW and you will receive the Kindle version Absolutely Free via Kindle Matchbook. This book is going to teach you everything that you need to know about the Fire HD. How to properly set up and register your Fire HD How to personalize it and Set Up Multiple Profiles so that everyone in your family can use How to troubleshoot when problems arise How to watch video on Fire HD Learn all about apps How to read on your Fire HD How to purchase and listen to music You are going to learn about all of the features and functions that are available on the Fire HD How to use the Alexa app with your Fire HD And Much Much More When you are finished reading this book, you are going to be a Fire HD expert, knowing everything about the Fire HD and how to use it. The Fire HD is an all in one tablet, providing not only entertainment, but allowing you to do almost everything that you can on your computer or laptop. The Fire HD truly is the tablet of the future.