What Is a Designer: Things, Places, Messages


Norman Potter - 1999
    The work adds up to a powerful and endlessly rewarding resource for students of all ages. First published in 1969, the book is now reissued to present the enduring core of Potter's arguments. An afterword by Robin Kinross sets the work andits author in their contexts.

5-Minute Sketching -- Architecture: Super-Quick Techniques for Amazing Drawings


Liz Steel - 2016
    In more than 60 cities around the world, from New Jersey, San Diego, and Montreal to as far as Moscow and Australia, "sketch crawls" find artists drawing what they see. A new social network has emerged where these sketch artists meet for group crawls and upload and share their work online. Like coloring, sketching taps into a desire to be creative in the bygone way of pencil and paper.5-Minute Sketching -- Architecture can help artists of all abilities -- but especially novices -- to understand and reproduce real-life perspective in their drawings. The rules of perspective will become instinctive and the artist can focus on the creative: decorative forms, the setting, the mood, the people, and the activity that gives life to architecture.This book features a comprehensive collection of expert tips, ideas and inspirational examples of amazing 5-minute sketches of architecture. Its bite-sized approach shows how little time is needed to make drawing a part of everyday life.5-Minute Sketching -- Architecture is an ideal introduction to a rewarding pastime and a new source of inspiration for experienced and lapsed sketchers. It is an important selection in a subject that, together with coloring, has yet to peak.

Country Living Mini Makeovers: Easy Ways to Transform Every Room


Country Living - 2018
    These micro-decorating ideas from Country Living add beauty to every room, whether you’re swapping your old coffee table for an antique bench, creating an eye-catching display in a passageway, or energizing your bedroom by playing with different patterns. You’ll discover new possibilities for things to do, make, buy, and repurpose, and every chapter shows how to revive any space, from living and dining rooms to entryways, mudrooms, home offices, and porches.

Hello, My Name Is Awesome: How to Create Brand Names That Stick


Alexandra Watkins - 2014
    In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive--evokes a positive brand experience; is Meaningful--your customers get it; uses Imagery--visually evocative to aid in memory; has Legs--lends itself to a theme for extended mileage; and is Emotional--moves people.A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged--looks like a typo; is a Copycat--similar to competitors' names; is Restrictive--limits future growth; is Annoying--frustrates customers; is Tame--flat, uninspired; suffers from the Curse of Knowledge--only insiders get it; and is Hard to pronounce.Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

Brave Intuitive Painting-Let Go, Be Bold, Unfold!: Techniques for Uncovering Your Own Unique Painting Style


Flora S. Bowley - 2012
    This inspiring and encouraging book for both novice and experienced painters teaches how to create colorful, exciting, expressive paintings through a variety of techniques, combining basic, practical painting principles with innovative personal self-expression.Flora S. Bowley's fun and forgiving approach to painting is based on the notion that “You don't begin with a preconceived painting in mind; you allow the painting to unfold.” Illustrating how to work in layers, Flora gives you the freedom to cover up, re-start, wipe away, and change courses many times along the way. Unexpected and unique compositions, color combinations, and subject matter appear as you allow your paintings to emerge in an organic, unplanned way while working from a place of curiosity and letting go of fear.—Learn techniques for working with vibrant color and avoiding mud.—Make rich and varied marks with a variety of unexpected tools.—Break compositional rules.—Embrace nonattachment as a way to keep exploring.—Keep momentum by moving your body and staying positive.—Work with what's working to let go of struggle.—Connect more deeply to the world around you to stay inspired.—Embrace layers to create rich complex paintings.—Find rhythm by spiraling between chaos and order.

Pictorial Composition: An Introduction


Henry Rankin Poore - 1976
    Composition is the harmonious arranging of the component parts of a work of art into a unified whole. Henry Poore examines the works of old masters and moderns in this book and uses these examples to explain the principles of compositions in art.All the paintings that the author analyzes are illustrated in the text — 166 illustrations, including 9 in full color. Thirty-two diagrams by the author accompany his textural discussion of such topics as the importance of balance, entrance and exit, circular observation, angular composition, composition with one or more units, and light and shade. Balance is the most important of these topics, and it is considered in the greatest detail — balance of the steelyard, vertical and horizontal balance, and so on. A complete index enables the reader to locate his own specific areas of interest.To see how a painting by Cézanne, Goya, or Hopper, for example, follows definite principles of composition allows the practicing artist or art student to learn composition from the finest instructors — the artists themselves. This book is also very useful to the art devotee, who will find his appreciation of the subject greatly enhanced.

The New Acrylics


Rheni Tauchid - 2005
    Focusing on a popular art medium that has been around for over 50 years, The New Acrylics illustrates how artists can create lush textures, color, and luster with the modern acrylics readily available in any art supply store. These are nontoxic, environmentally sound, and exist in the most dazzling array of chemical formats—from the most fluid to the highly viscous. Not only do artists paint with acrylics these days, they can create rich metallic effects, or even 3-dimensional sculptures. Traditional technique based books on acrylics cover traditional methods of painting. However, The New Acrylics is geared toward more nonconventional ways in which to manipulate modern-day acrylics, and demonstrates new applications such as glazing, textured effects, soft sculpture effects, or staining, thus reinventing the old way of handling acrylics, and revealing a fabulous new artistic medium. The underlying theme of this dazzling and sophisticated book is to encourage artists to interpret and handle acrylic paints in a vibrant, fresh, and above all, individualistic style.

Super Graphic: A Visual Guide to the Comic Book Universe


Tim Leong - 2013
    This book by one of Wired magazine's art directors traverses the graphic world through a collection of pie charts, bar graphs, timelines, scatter plots, and more. Super Graphic offers readers a unique look at the intricate and sometimes contradictory storylines that weave their way through comic books, and shares advice for navigating the pages of some of the most popular, longest-running, and best-loved comics and graphic novels out there. From a colorful breakdown of the DC Comics reader demographic to a witty Venn diagram of superhero comic tropes and a Chris Ware sadness scale, this book charts the most arbitrary and monumental characters, moments, and equipment of the wide world of comics.

Graphic Design: A Concise History (World of Art)


Richard Hollis - 1994
    For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

The Ceramics Bible: The Complete Guide to Materials and Techniques (Ceramics Book, Ceramics Tools Book, Ceramics Kit Book)


Louisa Taylor - 2011
    The Ceramics Bible is the most comprehensive and up-to-date volume on the subject. Brimming with more than 700 full-color photos and illustrations, this is the new definitive guide for serious ceramics practitioners. Inside are step-by-step instructions on molding, firing, and glazing techniques, generously accompanied by detailed photographs. Also included are beautiful examples of contemporary work, plus plenty of historical information, artist profiles, troubleshooting tips, and an extensive resource section. Perfect for students, artists, and collectors, this is a tremendously valuable addition to the vibrant world of ceramics.

Mid-Century Ads: Advertising from the Mad Men Era


Jim Heimann - 2011
    These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

It's Not How Good You Are, It's How Good You Want To Be


Paul Arden - 2003
    If you want to succeed in life or business, this book is a must.