Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.

    Couples wishing to resist such pressure see elopement or a slapdash wedding as the only alternatives to a gaudy blowout. But none of these choices appealed to a bride who happened to have been brought up by Miss Manners. Judith Martin and her newlywed daughter, Jacobina, explain how to have a dignified ceremony and delightful celebration without succumbing to the now-prevalent pattern of the vulgar, money-draining wedding that exhausts families and exploits friends.

    In Hold Me Tight, Dr. Sue Johnson presents Emotionally Focused Therapy to the general public for the first time. Johnson teaches that the way to save and enrich a relationship is to reestablish safe emotional connection and preserve the attachment bond. With this in mind, she focuses on key moments in a relationship-from "Recognizing the Demon Dialogue" to "Revisiting a Rocky Moment" -- and uses them as touch points for seven healing conversations.Through case studies from her practice, illuminating advice, and practical exercises, couples will learn how to nurture their relationships and ensure a lifetime of love.

    This new edition includes the latest research and case studies, and offers inspiring new and relevant stories of real people achieving extraordinary results.

    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    "It's not about being perfect. It's not about where you get yourself in the end. There's power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice. And there's grace in being willing to know and hear others. This, for me, is how we become." - Michelle ObamaIn writing Becoming, a work of deep reflection and mesmerizing storytelling, Michelle Obama shared her own extraordinary journey to help create space for others to tell their stories and to give people the courage to discover the power of their own voice. With this journal, she now provides you with the encouragement to find value in your own personal journey of becoming. Printed on cream writing paper, with a grosgrain ribbon, foil-stamped cover, and removable half-jacket, Becoming: A Guided Journal for Discovering Your Voice includes thought-provoking prompts designed to help you reflect on your personal and family history; your goals, challenges, and dreams; what moves you and brings you hope; and what future you imagine for yourself and your community. Writes Mrs. Obama in the Introduction to the Becoming journal, "I hope you'll use this journal to write down your experiences, thoughts, and feelings, in all their imperfections, and without judgment. . . . We don't have to remember everything. But everything we remember has value."These pages will help you capture your own voice and journey so you can nurture your sense of belonging. Inside, you'll find an opportunity not only to take heart in the experiences that brought you to where you are today, but also to feel empowered to take those next steps, wherever they might lead.

    At its root, the principle works like this: Like Dorothy and the gang in The Wizard of Oz, most businesspeople have the tools to succeed, but when things go wrong they blame circumstance or others instead of looking within for the true cause of unsatisfactory results. Once individuals learn to accept responsibility, they can use the Oz Principle to become better leaders. Now, with corporate scandals in the headlines and the culture of victimization running rampant at every level of the business world, Roger Connors, Tom Smith, and Craig Hickman return with a new edition of The Oz Principle. Fully revised, this edition will update the statistics, concepts, and relevant companies through fresh, timely anecdotes and stories.

    Staying in love—that’s the challenge! How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life? In the #1 New York Times bestseller The 5 Love Languages, you’ll discover the secret that has transformed millions of relationships worldwide. Whether your relationship is flourishing or failing, Dr. Gary Chapman’s proven approach to showing and receiving love will help you experience deeper and richer levels of intimacy with your partner—starting today. The 5 Love Languages is as practical as it is insightful. Updated to reflect the complexities of relationships today, this new edition reveals intrinsic truths and applies relevant, actionable wisdom in ways that work. Includes the Couple's Personal Profile assessment so you can discover your love language and that of your loved one.

    In this groundbreaking how-to book, style expert George Brescia shows you how to transform yourself from the inside out.More than a style guide, this revolutionary book by a seasoned stylist teaches a method of conscious dressing that begins with a powerful internal change. Instead of just grabbing for whatever’s on hand, you’ll learn to set your goals for the day, determining how you want to be perceived, and then dress in a way that helps manifest those intentions. Change Your Clothes, Change Your Life reveals the true power your clothing has to affect your life, showing how this second skin impacts your job prospects, your romantic life, your income, and even your deepest sense of self. Translating his styling methods into a philosophy anyone can apply on her own, Brescia also delivers tips and tricks of the trade to help convert even the most hapless dresser into a happy and educated shopper. Because the goal is to have you not only looking great, but feeling more confident, too. From major closet overhauls to a whole new philosophy on color, this is a comprehensive manual for anyone who’s ever looked at her closet in despair. Accessible, direct, honest, and thought-provoking, Change Your Clothes, Change Your Life takes an eye-opening look at the intersection between our clothing and our emotions, hopes, and dreams, showing us how improving our external appearance can have life-changing effects on how we’re perceived by others—and more importantly, on how we perceive ourselves.

    Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

    The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

    Emerson Eggerichs and his wife, Sarah, have already taken the Love & Respect message across America and are changing the way couples talk to, think about, and treat each other. What do you want for your marriage? Want some peace? Want to feel close? Want to feel valued? Want to experience marriage the way God intended? Then why not try some Love and Respect.A wife has one driving need?to feel loved. When that need is met, she is happy. A husband has one driving need?to feel respected. When that need is met, he is happy. When either of these needs isn’t met, things get crazy. Love & Respect reveals why spouses react negatively to each other, and how they can deal with such conflict quickly, easily, and biblically.What readers say about Love & Respect“I’ve been married 35 years and have not heard this taught.”“This is the key that I have been missing.”“You connected all the dots for me.”“As a counselor, I have never been so excited about any material.”“You’re on to something huge here.”Partner Love & Respect with the Love & Respect Workbook for Couples, Individuals, and Groups for an added experience. Love & Respect is also available in Spanish, Amor y Respeto.

    Full of the personality that David brings to every wedding he plans and every TV show or magazine article he appears in, Big White Book of Weddings is the book every bride needs to make her wedding unforgettable for all the right reasons!Includes sections such as:- Create engaging menus and creative cocktails in "Eat, Drink and Be Married!"- Be Perfectly Polished with "Etiquette for the Elegant"- Make your entertainment a hit without needing a rock-star budget in "Strike up the Band"- Go from "Ordinary to Extraordinary" with decor and floral tips from the pro

     New managers in creative fields got the job because they were good at being makers--and learned to strategize their time, relationships, and mindset to produce the best creative work possible on their own. But when they're put in charge, the rules change, and they must unlearn their hard-won working habits in favor of new ones, and navigate a minefield of complex relational dynamics with colleagues and bosses. Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including: - Why conflict can be a good thing, and how to manage it in a healthy way. - How to build time and attention buffers to protect your team's ability to do its best work. - How to deal with the imbalance of power on your team, and manage inevitable struggles that arise. - How to create -hunting trails- that will keep your team inspired and motivated to deliver brilliant work. - Why you should still -get your hands dirty-, even as you strive to remove yourself from the work. - Why you should fight to measure value, not time, when evaluating your team's work.