By helping newcomers avoid the pitfalls of outdated, high-maintenance filtration techniques, the author offers an easy-to-follow route to long-term success with live rock, appropriate equipment, aquascaping, disease prevention, and essential husbandry techniques. Includes a photographic guide to selecting fishes, with dozens of hardy choices that are highly recommended for beginning hobbyists or others wanting beautiful, interesting, and long-lived marine species.

    You can't know what it does until it happens to you...until everyone is chin-deep in millions of dollars."Dirty Dealing, a true story, chronicles the rise and fall of the house of Chagra. The Chagra brothers of El Paso were pioneers in smuggling drugs across the Mexican border, and were infamous for their fabulous wealth. But in the end Lee Chagra was gunned down, a federal judge was assassinated, Jimmy and Joe Chagra were imprisoned, and Charles Harrelson (Woody Harrelson’s father) was convicted for Wood’s murder. When Federal Judge John "Maximum" Wood was gunned down outside his home in San Antonio, Texas in 1979 (the only assassination of a federal judge in more than 100 years) his death sent waves of shock across the country. The FBI labeled it "the crime of the century." Former President Nixon expressed "outrage," calling for quick arrest and punishment. But the crime’s solution would be anything but quick. Dragging on for years and costing $11.4 million, the investigation turned out to be the largest in recent FBI history, surpassing even that of President John F. Kennedy’s assassination. Gary Cartwright, senior editor of Texas Monthly and author of several nonfiction bestsellers, details the full history of the events leading up to this crime and the trials that followed in Dirty Dealing. This reprint from Cinco Puntos Press includes a new afterword by the author and black and white photographs of all the players. Complete with shady maneuverings on the part of the federal government and an outcome that Kirkus Reviews has called "straight from Oz," Dirty Dealing is one of the richest and most fascinating of all true crime stories.

    Pleasant Animal Shelter"Benjamin writes with love and sensitivity about caring for pets 'adopted' from a shelter."--Publishers Weekly"...a solid training program...a great book."--Job Michael Evans, Dog Fancy"Why a book like this has never before been written is beyond me. It is an invaluable guide to rehabilitating those myriad unfortunate dogs which have either never had a home or have been shuttled from one owner to another, losing confidence, trust and self-esteem every step of the way. It is an absolute must for every owner who wants his second-hand dog to regain the ability to become the warm, loving companion every dog should be."--Kenneth A. Marden, President, The American Kennel Club"...Carol Lea Benjamin has written a witty, sound and thoroughly appropriate book on the extraordinary advantages that each of us who has second-hand pets knows first-hand. If you're thinking about sharing your life with a pet or with another pet, read this book first!"--John F. Kullberg, President, ASPCA

    "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    Customize your trip with simple planning tools • Top experiences & attractions • Practical advice for getting around • Easy-to-read color regional mapsExplore the Portland, Seattle, British Columbia and beyond • Discerning Fodor’s Choice picks for hotels, restaurants, sights, and more • “Word of Mouth” tips from fellow Fodor’s travelers • Illustrated features on whale-watching, wineries, and Pike's Market Place • Best open-air adventures, local breweries, and regional cuisineOpinions from destination experts • Fodor’s writers reveal their favorite local haunts • Revised annually to provide the latest information

    Plus, they'll visit Secret Agent headquarters!

    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    This edition explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution.

    And the book itself, rather like its controversial author, represents something new in cookery books. Ramsay has, of course, made a reputation for himself not just for his considerable abilities as a chef, but as a short tempered martinet, tearing into his luckless students with expletive-filled rage. But that spleen is crucial to the man's philosophy (born out of a desire for perfection), and it is conveyed between the delicious-looking recipes presented here (cooking, as Ramsay forcibly reminds us, can't be made up as you go along -- you've got to work, work, work). The recipes themselves look absolutely amazing, such as pan-roasted fillet of John Dory with Cromer Crab, crushed new potatoes and a basil vinaigrette (and it should be noted that Quentin Bacon's beautiful photographs are a massive asset to the book, doing full justice to the visual appeal of the food). In deserts, too, the aspirational appeal here is impressive -- perhaps most of us would not be able to turn out (without trial and error) a raspberry, lemon and basil millefeuille with milk ice cream that looks quite as breathtaking as it does here, but Ramsay's book is calculated to inspire us. Perhaps reading Chef is the perfect way to help us try to cook like Gordon Ramsay; for most of us, a spell in his restaurant kitchen would mean blood on the floor -- here we can learn from his cookery genius without having to put up with the tirades. What more could any aspiring chef want? --Barry Forshaw

    The 4th Edition of this bestseller has been completely revised and reorganized to present a more up-to-date approach to the field, with less emphasis on traditional hospital-based practice. It uses the APGO/CREOG curriculum objectives as a framework, with a special emphasis on women's health issues. A new, full-color design with many illustrations and photographs complements the text. Plus, a free downloadable PDA software program provides a complete guide to the most common disorders. The smart way to study Elsevier titles STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    It begins with the basics--defining these proposals and why they are necessary--and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy.Outlines the nine key components to a Million Dollar Consulting proposal structure Presents a dozen Golden Rules for presenting proposals Offers online samples, forms, and templates to maximize the effectiveness of these tools The New York Post calls bestselling author Alan Weiss one of the most highly regarded independent consultants in America. Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.

    Cappon, to create your own compelling and clear writing style. Designed to help writers at any level improve the quality and flow of their writing.Former long-time Associated Press (AP) General News Editor, Rene J. Cappon offers timeless, practical advice and lively commentary on writing like a pro for novices and seasoned professionals alike.Cappon covers all the essential methodologies of researching and generating the written word in this guide. Learn how to develop a hook, choose the most effective words, construct a good lead, and implement more strategies for success.Here's a preview of what you'll find in this valuable writer's resource:How to write in a clear, knowledgeable and compelling way The nuances of news writing How to start from "square one" Understand the role of punctuation in journalism How to use detail to add color and depth to your writing What you must avoid in your writing How to uncover new angles on old stories and develop new stories The magic of "angle" to the written wordWhether you plan to become a journalist or just want to markedly improve your writing ability, The Associated Press Guide to News Writing offers tried and proven advice and techniques to take your writing to the next level.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.