Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

    It chronicles the discoveries, battles, inventions, political movements, treaties, elections, births, assassinations, coups & coronations that have shaped the modern world.

    In Running to Extremes, she attempts to answer that question and many more about ultramarathon running. In the past few years, Lisa has taken part in some of the most gruelling races on earth. Not content with having run the Badwater Ultramarathon once, she's been back and done it a second time. She's also completed the Gobi March and a race in the Egyptian Sahara. However, none of these could have prepared her for her greatest challenge to date: La Ultra, a 222-kilometre non-stop race over two Himalayan mountain passes. Running to Extremes tells the stories behind these races and provides plenty of advice for runners of all levels and distances. Filled with training tips, gear lists, information on nutrition and supplements, advice on mental preparation and, most importantly, a focus on how to keep yourself healthy while training and racing, it will inspire and motivate runners and non-runners alike.

    Computers in Bangalore are locked away in dusty cabinets because teachers don't know what to do with them. Mobile phone apps meant to spread hygiene practices in Africa fail to improve health. Executives in Silicon Valley evangelize novel technologies at work even as they send their children to Waldorf schools that ban electronics. And four decades of incredible innovation in America have done nothing to turn the tide of rising poverty and inequality. Why then do we keep hoping that technology will solve our greatest social ills? In this incisive book, Toyama cures us of the manic rhetoric of digital utopians and reinvigorates us with a deeply people-centric view of social change. Contrasting the outlandish claims of tech zealots with stories of people like Patrick Awuah, a Microsoft millionaire who left his engineering job to open Ghana's first liberal arts university, and Tara Sreenivasa, a graduate of a remarkable South Indian school that takes impoverished children into the high-tech offices of Goldman Sachs and Mercedes-Benz, Geek Heresy is a heartwarming reminder that it's human wisdom, not machines, that move our world forward.

    Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn:to choose the best chart that fits your data;the most effective way to communicate with decision makers when you have five minutes of their time;how to chart currency fluctuations that affect global business;how to use color effectively;how to make a graphic “colorful” even if only black and white are available.The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.

    

    Think of the familiar map of the New York City subway system, or a diagram of the human brain. Successful visualizations are beautiful not only for their aesthetic design, but also for elegant layers of detail that efficiently generate insight and new understanding.This book examines the methods of two dozen visualization experts who approach their projects from a variety of perspectives -- as artists, designers, commentators, scientists, analysts, statisticians, and more. Together they demonstrate how visualization can help us make sense of the world.Explore the importance of storytelling with a simple visualization exerciseLearn how color conveys information that our brains recognize before we're fully aware of itDiscover how the books we buy and the people we associate with reveal clues to our deeper selvesRecognize a method to the madness of air travel with a visualization of civilian air trafficFind out how researchers investigate unknown phenomena, from initial sketches to published papers Contributors include:Nick Bilton, Michael E. Driscoll, Jonathan Feinberg, Danyel Fisher, Jessica Hagy, Gregor Hochmuth, Todd Holloway, Noah Iliinsky, Eddie Jabbour, Valdean Klump, Aaron Koblin, Robert Kosara, Valdis Krebs, JoAnn Kuchera-Morin et al., Andrew Odewahn, Adam Perer, Anders Persson, Maximilian Schich, Matthias Shapiro, Julie Steele, Moritz Stefaner, Jer Thorp, Fernanda Viegas, Martin Wattenberg, and Michael Young.

    The 77-year old grandfather was struck in a hit-and-run crash while trying to cross a high-speed, six-lane road without crosswalks near his son’s home in Phoenix, Arizona. He was one of the more than 6,000 people killed while walking in America in 2018. In the last ten years, there has been a 50 percent increase in pedestrian deaths. The tragedy of traffic violence has barely registered with the media and wider culture. Disproportionately the victims are like Duarte-Rodriguez—immigrants, the poor, and people of color. They have largely been blamed and forgotten. In Right of Way, journalist Angie Schmitt shows us that deaths like Duarte-Rodriguez’s are not unavoidable “accidents.” They don’t happen because of jaywalking or distracted walking. They are predictable, occurring in stark geographic patterns that tell a story about systemic inequality. These deaths are the forgotten faces of an increasingly urgent public-health crisis that we have the tools, but not the will, to solve.  Schmitt examines the possible causes of the increase in pedestrian deaths as well as programs and movements that are beginning to respond to the epidemic. Her investigation unveils why pedestrians are dying—and she demands action.  Right of Way is a call to reframe the problem, acknowledge the role of racism and classism in the public response to these deaths, and energize advocacy around road safety. Ultimately, Schmitt argues that we need improvements in infrastructure and changes to policy to save lives.Right of Way unveils a crisis that is rooted in both inequality and the undeterred reign of the automobile in our cities. It challenges us to imagine and demand safer and more equitable cities, where no one is expendable.

    If we don't candidly answer the pertinent questions, we will only paint a false picture.We are standing at a crucial and pivotal point in history. It's time for diversity in AI. This unprecedented technology will affect society as a whole and we need individuals from diverse disciplines and backgrounds to join the discussion. The issues surrounding AI can't be left to a small group of scientists, technologists or business executives to address. Our future and our children's future are at stake.More than ever, we need leaders who will stand on integrity and who will put people first.Do you want to take a glimpse into the future of leadership? The Future of Leadership: Rise of Automation, Robotics and Artificial Intelligence offers the most comprehensive view of what is taking place in the world of AI and emerging technologies, and gives valuable insights that will allow you to successfully navigate the tsunami of technology that is coming our way.

    You’ll find detailed chapters about primers, cartridge cases, gun powder, and bullets, explaining in layman’s terms what they are, variations you’ll encounter and the characteristics of each. You’ll also learn the different facets of case preparation: which are necessary and which are optional, and how to do them. You’ll learn some characteristics of gunpowder and which types work best with bulk measurements. There’ll be detailed photos and explanations teaching the process of reloading ammunition. From there you’ll be shown how you can gear up to reload your own ammunition even if you don’t have much money or space.Although most of the book is geared toward metallic cartridge reloading there’s also a chapter on reloading shotgun ammunition. It too, will show you the steps involved and how to become operational with very little money and minimal space requirements.After reading this book the novice reloader will: (a) be capable of making informed choices when purchasing their equipment and components; (b) be able to understand the reloading process and why certain steps are taken or omitted; (c) have a safe, profitable and enjoyable experience from the very beginning.

    And if her family were different and her friends actually liked her. Better yet, maybe if she was a different person altogether, preferably a person who doesn't have anxiety about absolutely everything. Just as Luna begins to think all hope is lost, she meets Sadie Rainbow, a counsellor who supports Luna through a journey of self-discovery, where she learns coping strategies that really work and finds the power that can be hidden within three words. These Three Words is a unique therapeutic novel for teenagers with the aim of linking together the feelings, emotions and behaviours connected to anxiety, with some of the therapeutic tools that can be used in order to enable better self-regulation, increased confidence and different ways of thinking. The book is equally valuable to parents of teenagers with anxiety, giving them an insight and understanding into some of the issues that may be affecting their child, and potentially opening up a line of communication and a way forward between parent and teen.

    One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

    Now "the personal productivity guru" (Fast Company) shows readers how to increase their ability to work better, not harder every day. Based on Allen's highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head for creativity, focus your attention, create structures that work, and take action to get things moving. With wit, inspiration, and know-how, Allen shows readers how to make things happen with less effort and stress, and lots more energy, creativity, and effectiveness. Ready for Anything is the perfect book for anyone wanting to work and live at his or her very best.

    Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.Because a well-designed life means a life well-lived.

    Visible Ops is comprised of four prescriptive and self-fueling steps that take an organization from any starting point to a continually improving process. MAKING ITIL ACTIONABLE Although the Information Technology Infrastructure Library (ITIL) provides a wealth of best practices, it lacks prescriptive guidance: What do you implement first, and how do you do it? Moreover, the ITIL books remain relatively expensive to distribute. Other information, publicly available from a variety of sources, is too general and vague to effectively aid organizations that need to start or enhance process improvement efforts. The Visible Ops booklet provides a prescriptive roadmap for organizations beginning or continuing their IT process improvement journey. WHY DO WE NEED VISIBLE OPS? The Visible Ops methodology was developed because there was not a satisfactory answer to the question: "I believe in the need for IT process improvement, but where do I start?" Since 2000, Gene Kim and Kevin Behr have met with hundreds of IT organizations and identified eight high-performing IT organizations with the highest service levels, best security, and best efficiencies. For years, they studied these high-performing organizations to figure out the secrets to their success. Visible Ops codifies how these organizations achieved their transformation from good to great, showing how interested organizations can replicate the key processes of these high-performing organizations in just four steps: 1. Stabilize Patient, Modify First Response - Almost 80% of outages are self-inflicted. The first step is to control risky changes and reduce MTTR by addressing how changes are managed and how problems are resolved. 2. Catch and Release, Find Fragile Artifacts - Often, infrastructure exists that cannot be repeatedly replicated. In this step, we inventory assets, configurations and services, to identify those with the lowest change success rates, highest MTTR and highest business downtime costs. 3. Establish Repeatable Build Library - The highest return on investment is implementing effective release management processes. This step creates repeatable builds for the most critical assets and services, to make it "cheaper to rebuild than to repair." 4. Enable Continuous Improvement - The previous steps have progressively built a closed-loop between the Release, Control and Resolution processes. This step implements metrics to allow continuous improvement of all of these process areas, to best ensure that business objectives are met.