It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.  By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

    . . A riveting and anxiety-inducing read. Mike Pond tells his story of recovery from alcoholism with a brutally honest, warts-and-all approach that makes you want cheer for him and simultaneously slap him upside the head.” – Vancouver SunPsychotherapist Michael Pond is no stranger to the devastating consequences of alcoholism. He has helped hundreds of people conquer their addictions, but this knowledge did not prevent his own near-demise. In this riveting memoir, he recounts how he lost his Penticton-based practice, his home, and his family—all because of his drinking. After scores of visits to the ER, a tour of hellish recovery homes, a stint in intensive care for end-stage alcoholism, and jail, Pond devised his own personal plan for recovery. He met Maureen Palmer and together they investigated scientific alternatives to the rigid abstinence doctrine pushed by Alcoholics Anonymous.

    Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. "In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business." "Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot."--BOOK JACKET.

    Management guru Steve is back, working with young Senior VP Cameron Summerfield, who has superstar sales skills but a severe and demoralizing leadership style. Along the way, both Steve and Cameron learn how taking responsibility for making the future markedly better than the present can improve the world. Readers will learn answers to these questions:•How can people amp up their lives to amazing levels of achievement?•If individuals assume personal responsibility, can customers, companies, and employees change for the better?•Is it really possible to shake off inertia and transform your work—and your life?"The best book you’ll read this year. Captivating from the first page and jam packed with invaluable lessons. This is a must read. The Radical Edge is terrific!" --Jason Jennings New York Times bestselling author It’s Not The Big That Eat The Small – It’s The Fast That Eat The Slow, Less is More and Think BIG Act Small"Farber’s style is disarmingly honest as he gives us a playbook for harnessing the power of the human spirit. Invite your team to read The Radical Edge and you’ll have a lasting framework to move your life and business forward." --Simon Billsberry CEO Kineticom (#33 on the Inc. 500, 2005)

    In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being a successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.

    Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework-helping you break down barriers, build trust, forge meaningful relationships, and win more customers.

     Author James Muir shares unique insights on how ‘closing the sale’ can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more. Print them out and use these resources to help you while selling or just to refresh what you've learned.

    Written in an accessible style, it enters into lively discussion of classical and contemporary ideas about organizations and their management. It shows that getting to grips with these ideas means asking fundamental questions about what it means to be human and about the nature of modern society.This book is for you if:*you get impatient with heavy, conventional and lengthy textbooks*you are fed up with the trite simplicities of the management gurus*you are dismayed by dry, worthy, alternative views*you want to show your lecturer you have done some extra readingIt is an antidote to the boring textbook and it is compatible with any degree course on management and organizations. It will challenge your thinking and it will help you get a good mark in your exam. And it's cheap. Should you buy it? It's a no-brainer.

    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

    Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.

    Her first husband, and then her second husband end up abusing her also. Later on, both her surviving children were abused, one by her ex husband, another by a trusted boyfriend. Michelle finally manages to free herself from this cycle of abuse. This is her true story of her escape. It is Michelle's hope that her story will encourage others who are trapped in abuse to seek freedom.

    In 2008, inspirational surgeon Chris O'Brien published his bestselling memoir of his battle with brain cancer, NEVER SAY DIE. But he wasn't the only person in the O'Brien household with a powerful story to tell. Since Chris passed away in 2009, his wife Gail has gone on a journey of her own: from a busy surgeon's wife and mother of a picture-perfect family to a widow in her mid-50s, grieving not only her husband but also her son Adam, who died as a result of epilepsy a short time after Chris's death. Yet in the midst of her grief, Gail discovered resolve and strength deep within herself. When Chris was alive, Gail was the woman behind the great man. But after his death, she stepped forward to make her own mark on the world. While coming to terms with both a public and private loss, Gail took on Chris's legacy as steward of the Chris O'Brien Lifehouse cancer centre, navigating the often bruising politics of boards and committees to ensure his vision was realised. She also went back to work as a physio after being out of the workforce for 20 years, while still holding her shattered family together. She reinvented herself and found that she could survive and even thrive in a world without her soul mate. A moving, inspiring, deeply poignant and often joyous story of family, love and loss - and ultimately, about finding your purpose in the world.

    The men who live through the plane crash must make their way toward the mountains separating NWT from the Yukon Territory while surviving off the land, facing tragedy and the wild, and uncompromising land and animals they come across. This is a story of extreme survival, and a rescue attempt that is beyond belief.

    They came, they conquered, and they took whatever they wanted. They were strong men in both body and mindset - their culture and religion promoted men to be "men" and their skill and bravery in battle was rewarded with status, plunder and women!Vikings were passionately devoted to their brothers, bonds formed in the bloody danger of battle. And they enjoyed these bonds of brotherhood with feasting and a lot of mead during the winter!But today, you live in a modern world of smartphones, suits and safety. Pillaging and plundering opportunities are limited, and many of your friends are probably too concerned with their iPhones or Gluten Free Diets to be interested in going on a foreign Viking campaign together.But is there still hope?Could the ancient Viking warrior lifestyle help you to rediscover your masculinity? Could it inspire you to become stronger, to become happier, to become more successful?...In this book, Liam Gooding walks you through his personal journey from the top to the bottom. He lost his multi-million dollar company, his house and his fiance. But worst of all, he lost his masculinity.But that's when he discovered the power and strength hidden within ancient Vikings. The liberating freedom of their mythology, the guiltless pride in building a strong and muscular body, the confident ambition of getting what you want in life (no matter who or what stands in your way).Becoming a Modern Viking allowed Liam to become a man again. To rebuild himself stronger than before, to embrace the body and the mindset that evolution and natural selection had intended, and to remove the chains and limitations of modern western society.... Chapter Highlights:• Build a Viking Body using principles and guidelines such as 'Lift Like A God' and 'Train Like A Warrior'• Follow a spreadsheet-free nutrition diet that allows a man to eat as much as he wants, and still boost testosterone and build muscle, or lose fat, depending on his goals• How to stop worrying about overwhelming situations by thinking like a Viking in the shield wall• How to become more assertive in social and professional situations• How to live in Winter Season or Raiding Season to encourage your body to build muscle or lose fat with just a few small changes to your routineModern Viking is not a fitness and exercise book promising to help you look like an Instagram model. It isn't a book about deep meditation and mindfulness.Modern Viking is a practical, no-nonsense self improvement book for men who want to become better men. Modern Viking is especially effective for bigger men - Liam Gooding stands at 6'5" and weighs 230 lb. He eats 4000 - 5000 kcal every day. And none of the women in his life every complain that he doesn't have "Instagram Abs"! Modern Viking is about looking like a man who can swing an axe, row a boat, build a house, and then carry his woman to bed after the days work!