Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    The entire process is explained in simple, easy to understand terms, so you can create a great blog without any technical knowledge. First, you will learn the basic process of WordPress blogging, which is the free software your blog will be built with. Once that is done, you will move on to customization of your new blog. The book then ends with chapters on promoting your blog and blogging for profit. In addition, the author offers additional support and updates through his website, free of charge.

    Expert angler and award-winning outdoor writer Wade Bourne was taught to fish by his father. In turn, Bourne taught his children how to fish. Now he brings his expertise to Basic Fishing, a step-by-step guide that masterfully breaks down the art of fishing with diagrams, vivid photographs, and lessons. You'll learn all about:How to catch fish—guaranteed!Different types of fishing equipmentHow to select bait, lures, and tackleWhere and how to find good fishing spotsBoats, boat accessories, and motors Methods for cooking and cleaning fishIncreasing your fishing skillsFishing safetyAnd more!This book is great for families looking to bond in the great outdoors, and it proves that the joy of fishing can last a lifetime and beyond as it is passed down from generation to generation.Skyhorse Publishing is proud to publish a broad range of books for fishermen. Our books for anglers include titles that focus on fly fishing, bait fishing, fly-casting, spin casting, deep sea fishing, and surf fishing. Our books offer both practical advice on tackle, techniques, knots, and more, as well as lyrical prose on fishing for bass, trout, salmon, crappie, baitfish, catfish, and more.

    Author Mike Rohde shows you how to incorporate sketchnoting techniques into your note-taking process--regardless of your artistic abilities--to help you better process the information that you are hearing and seeing through drawing, and to actually have fun taking notes. The Sketchnote Handbook explains and illustrates practical sketchnote techniques for taking visual notes at your own pace as well as in real time during meetings and events. Rhode also addresses most people's fear of drawing by showing, step-by-step, how to quickly draw people, faces, type, and simple objects for effective and fast sketchnoting. The book looks like a peek into the author's private sketchnote journal, but it functions like a beginner's guide to sketchnoting with easy-to-follow instructions for drawing out your notes that will leave you itching to attend a meeting just so you can draw about it.

    While Lean methodologies were developed in manufacturing environments, many Lean principles can be applied to any kind of business or activity; from software development to accounting systems to household chores.This short book introduces the core concepts of kanban and offers a step by step guide to getting started with kanban.

    Problem-sets build both foundational and advanced skills. Includes online access to simulated practice exams and bonus bank of Sentence Correction questions. Includes most up-to-date test information.

    The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.

    It gives an overview of every learning objective for the TOGAF 9 Foundation Syllabus and in-depth coverage on preparing and taking the TOGAF 9 Part 1 Examination. It is specifically designed to help individuals prepare for certification.This Study Guide is excellent material for:a) Individuals who require a basic understanding of TOGAF 9b) Professionals who are working in roles associated with an architecture project such as those responsible for planning, execution, development, delivery, and operationc) Architects who are looking for a first introduction to TOGAF 9d) Architects who want to achieve Level 2 certification in a stepwise manner and have not previously qualified as TOGAF 8 CertifiedA prior knowledge of enterprise architecture is advantageous but not required. While reading this Study Guide, the reader should also refer to the TOGAF Version 9.1 documentation available online at www.opengroup.org and also available as hard copy from www.vanharen.net and online booksellers

    Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and applying these practical and proven strategies, readers develop better thinking habits and learn how to create their own successes.”Brilliant people aren't a special breed--they just use their minds differently. By using the straightforward and thought-provoking techniques in "The 5 Elements of Effective Thinking," you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself--revealing previously hidden opportunities.The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, "The 5 Elements of Effective Thinking" is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.Whenever you are stuck, need a new idea, or want to learn and grow, "The 5 Elements of Effective Thinking" will inspire and guide you on your way.

    Grisham's twenty-second legal thriller takes readers from the sky-scrapers of high-powered New York law firms to the dusty offices of a free legal clinic in small-town Virginia. Gray Mountain is both an exciting story of murder and intrigue and a thoughtful examination of the effects of the coal industry on life in Appalachia. Grisham's tight plotting, wry humor and three-dimensional characters bring the legal profession to life. Gray Mountain begins in the tempestuous, nerve-wracking and paranoid atmosphere of Manhattan set in the confusing months after the economic blow-out in 2008. We see the offices with their ignored vistas, the busy, dirty sidewalks, the cramped apartments shared by young professionals. After a brief sojourn in her hometown of Washington, D.C., protagonist Samantha, along with the story, heads for rural Virginia. Most of the novel takes place in the small town of Brady, Virginia, which is poor and somewhat down-at-heel. You also get the following in this Summary & Analysis of Gray Mountain: • Detailed Book Review from Experts • Story Setting Analysis of Gray Mountain • Gray Mountain Plot Analysis that will make you see the book from another angle. • Pick up bits you might have missed as we decipher the novel. • Details of Characters & Key Character Analysis • Summary of the text, with some analytical comments interspersed • Discussion & Analysis of Themes, Symbols… • And Much More! This Analysis of Gray Mountain fills the gap, making you understand more while enhancing your reading experience.

    Kidd shares his journey after graduating with his MBA and landing his dream job at Credit Suisse. But getting the job is just half the battle and after an intensive training period in Zurich and New York he's left to fend for himself - one man and his student loans against a two-year ticking clock to bring in forty million dollars or get fired. How he strives to make those essential connections and eventually bring in far more than forty million....and what happens to those that can't make the cut, proves mind blowing. Because it's all about the schmooze. Infused with hilarious references to the "Wall Street" films, indie rock music, and a devil may care attitude, this is not your father's Wall Street tell-all.

    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Full of exercises and checklists, "Develop Your Leadership Skills" provides the tools to recognize and develop leadership qualities, acquire personal authority and master core leadership functions, including planning, communicating and motivating. Suitable for anyone who wishes to improve their leadership skills, this guide distills the essence of Adair's teaching and offers a framework for becoming an effective leader.

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.