This title enables students to grasp key sociological concepts and learn the useful lesson that there is much that goes on in the social world that escapes the sociologically untrained eye.

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    The book begins with a historical overview of libraries and their transformation as information and technology hubs within their communities. It also covers the various specializations within the field emphasizing the exciting yet complex roles and opportunities for information professionals. With that foundation in place, it presents how libraries serve different kinds of communities, highlighting the unique needs of users across all ages and how libraries fulfill those needs through a variety of services, and addresses key issues facing information organizations as they meet user needs in the Digital Age. The book then concludes with career management strategies to guide library and information science professionals in building not only vibrant careers but vibrant information organizations for the future as well.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    The most up-to-date and beautifully illustrated text on the market, it has a strong molecular and cellular approach, firmly relating the molecular and cellular biological underpinnings of physiology to the study of human physiology and disease. Contributions from leading physiologists ensure authoritative, cutting-edge information, and thorough and consistent editing have produced a readable and student-friendly text.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    This edition will cover the essential concepts of management that students will find interesting and straightforward.

    Cases, examples and problems from a variety of project types are used to illustrate the text.

    This introductory book provides an overview of the key theoretical principles of human sociobiology and evolutionary psychology and shows how they illuminate the ways humans think and behave. The book takes as one of its main premises the idea that we think, feel, and act in ways that once enhanced the reproductive success of our ancestors.The book covers fundamental issues such as the origins and function of sexual reproduction, mating behavior, human mate choice, patterns of violence in families, altruistic behavior, the evolution of brain size and the origins of language, the modular mind, and the relationship between genes and culture. It also examines the larger implications of Darwinism for how we view ourselves as a species and our sense of ourselves as a moral animal. The book includes a valuable historical introduction to evolutionary theories of behavior and concludes with an examination of the social and political ramifications of evolutionary thought. It contains numerous diagrams and illustrations, comprehensive references, summaries, and suggestions for further reading.

    In the new edition of Biochemistry, instructors will see the all the hallmark features that made this a consistent bestseller for the undergraduate biochemistry course: exceptional clarity and concision, a more biological focus, cutting-edge content, and an elegant, uncluttered design.  Accomplished in both the classroom and the laboratory, coauthors Jeremy Berg and John Tymoczko draw on the field's dynamic research to illustrate its fundamental ideas.

    It strikes a balance between theory and application by incorporating real-world examples; helping students visualize the three-dimensional atomic and molecular structures that are the basis of chemical activity; and developing problem-solving and critical thinking skills. Although the fifth edition incorporates many new features, such as macro to micro artwork, six new animations correlated to the text, and the addition of new hand-sketched worked examples, General Chemistry is still 200 to 300 pages shorter and much less expensive than other two-semester textbooks. Dr. Chang's concise-but-thorough approach will appeal to efficiency-minded instructors and value-conscious students.

    From biblical plagues, to the AIDS crisis, to supergerms of the future, this updated and revised edition of the original covers the whole gamut of diseases that have threatened humanity since its origins.It also includes a new chapter on the history of bioterrorism and the deplorable role it has played and is likely to play in the phenomenal diversity of diseases.

    Donald Logan introduces the reader to the Christian church, from the conversion of the Celtic and Germanic peoples through to the discovery of the New World. He reveals how the church unified the people of Western Europe as they worshipped with the same ceremonies and used Latin as the language of civilized communication.A History of the Church in the Middle Ages offers a unique perspective on the legacy and influence of the Christian church in Western culture. Never fixed or static, the church experienced remarkable periods of change between the sixth and sixteenth centuries. Saint Francis of Assisi, the gentle poverello of Umbria, the martyr Thomas Becket, the ill-fated lovers Abelard and Heloise, and the visionary Hildegard of Bingen, all testify to the diversity and richness of the medieval church.

    This new handbook is an indispensable and affordable tool for all students who write.

    It includes even more new monographs and the latest FDA approvals. This updated edition is a book that students can count on with vital information for Peds, as well as precautions for all vulnerable populations. From pediatrics to geriatrics and from pregnancy to breast feeding considerations, "Davis's Drug Guide for Nurses" addresses the entire lifespan.

    It brings alive the people, dramatic events, and ideas that shaped the first fifteen centuries of Europe, such as the Spanish and Portuguese conquest of the New World. Historian Justo Gonzalez shows how various social, political, and economic movements affected Christianity's internal growth.Gonzalez skillfully weaves in relevant details from the lives of prominent figures from the apostles to John Wycliffe, tracing out core theological issues and developments as reflected in the lives and struggles of leading thinkers within the various traditions of the church. "The history of the church, while showing all the characteristics fo human history, is much more than the history of an institution or movement," Gonzalez stresses. "It is a history of the deeds of the spirit in and through the men and women who have gone before in the faith." The Story of Christianity demonstrates at each point what new challenges and opportunities faced the church, and how Christians struggled with the various options open to them, thereby shaping the future direction of the church.The Story of Christianity will serve as a fascinating introduction to the panoramic history of Christianity for students and teachers of church history, for pastors, and for general readers.