In addition to the freedom to work wherever you happen to be, a MacBook offers youA portable darkroom with iPhoto Mobile music, podcasts, and Internet radio GarageBand software that lets you make your own music The ability to create and share original movies and DVDs Safari, a safer and ultra-cool Web browser, and all the other OS X advantages Whether you already have your new MacBook or are still weighing the pros and cons of various models, MacBook For Dummies is a valuable resource. For newcomers to laptop land, it's packed with basic information about using and caring for Mac laptops. It also walks you through Mac OS X, the revolutionary Macintosh operating system that makes your laptop tick. Then it's on to all the fun stuff you can do with your MacBook, like making music, editing photos and turning them into a book, creating DVDs on the road, or adding a wireless keyboard. MacBook For Dummies will help youSet up your MacBook and get acquainted with all the features of the Mac OS X Tiger operating system Use the Safari Web browser and Apple's .Mac Internet subscriber service, connect your MacBook to a printer, and communicate with your cell phone or PDA Connect to a wired or wireless network Make the most of the iLife applications that come with your MacBook--iTunes, iPhoto, iMovie HD, iDVD, and GarageBand Keep your MacBook and your data safe, troubleshoot any problems, and maintain your system Popular For Dummies author Mark Chambers has loaded this fun book with tips, ideas, and his famous "Mark's Maxims"--power user advice that will guide you around the pitfalls and make you a Macxpert in no time. From latptop basics all the way to upgrading and adding memory, MacBook For Dummies will be your MacBook's best friend.

    Identifying what makes a Christian organization different from other clamoring for attention can get ones message heard.

    Levine, and many more." Included in this collection: "Less Is More: The Proper Use of Graphics for Effective Presentations" (Jerry Weissman) "Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed" (Jerry Weissman) "Don't Make Them Think : Creating the Best Flow for the Elements of any Great Presentation" (Jerry Weissman) "Grab Your Audience's Attention: First Impressions Set the Presentation On or Off Course" (Mark Magnacca) "Presenting to Win: How to Use Animation Effectively to Tell Your Story" (Jerry Weissman) "Presenting Data in Charts and Tables: Categorical and Numerical Variables" (David M. Levine and David F. Stephan) "How to Get Your Presentation Audience to Aha " (Jerry Weissman) "Capturing Your Audience Immediately (and You Are Off to a Great Presentation )" (Jerry Weissman) "Great Questions: The Most Important Tool in a Manager's Toolbox" (Terry J. Fadem) "How to Guide Conversations Toward Extraordinary Results" (Jurgen Wolff) "Unasked Questions Are Foolish Ones" (Terry J. Fadem) "Create Your Personal Questioning Style" (Terry J. Fadem) "How to Keep the Email Monster from Eating You Alive" (Jurgen Wolff) "How to Ask the Best Probing Questions" (Terry J. Fadem) "The Role of Listening in Asking the Right Questions" (Terry J. Fadem)

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    At $29 and cheaper than a good pizza, you will get the book in its current partial form, along with all future chapters, updates, and fixes for free. As of the day I wrote this description, Code Bright had 130 pages and was just getting started. To give you some perspective on how detailed it is, Code Happy was 127 pages in its complete state. Want to know more? Carry on reading.Welcome back to Laravel. Last year I wrote a book about the Laravel PHP framework. It started as a collection of tutorials on my blog, and eventually became a full book. I definitely didn’t expect it to be as popular as it was. Code Happy has sold almost 3000 copies, and is considered to be one of the most valuable resourcesfor learning the Laravel framework.Code Bright is the spiritual successor to Code Happy. The framework has grown a lot in the past year, and has changed enough to merit a new title. With Code Bright I hope to improve on Code Happy with every way, my goal is, to once again, build the most comprehensive learning experience for the framework. Oh, and to still be funny. That’s very important to me.Laravel Code Bright will contain a complete learning experience for all of the framework’s features. The style of writing will make it approachable for beginners, and a wonderful reference resource for experienced developers alike.You see, people have told me that they enjoyed reading Code Happy, not only for its educational content, but for its humour, and for my down to earth writing style. This is very important to me. I like to write my books as if we were having a conversation in a bar.When I wrote Code Happy last year, I was simply a framework enthusiast. One of the first to share information about the framework. However, since then I have become a committed member of the core development team. Working directly with the framework author to make Laravel a wonderful experience for the developers of the world.One other important feature of both books, is that they are published while in progress. This means that the book is available in an incomplete state, but will grow over time into a complete title. All future updates will be provided for free.What this means is that I don’t have to worry about deadlines, or a fixed point of completion. It leads to less stress and better writing. If I think of a better way to explain something, I can go back and change it. In a sense, the book will never be completed. I can constantly add more information to it, until it becomes the perfect resource.Given that this time I am using the majority of my spare time to write the title (yes, I have a full time job too!), I have raised the price a little to justify my invested time. I was told by many of my past readers that they found the previous title very cheap for the resource that it grew into, so if you are worried about the new price, then let me remind you what you will get for your 29 bucks.The successor to Code Happy, seen by many as the #1 learning resource for the Laravel PHP framework.An unending source of information, chapters will be constantly added as needed until the book becomes a giant vault of framework knowledge.Comedy, and a little cheesy, but very friendly writing.

     In this book you’ll find: • 9 steps to build a portfolio that will survive the Perfect Financial Storm, so you can stop worrying about the economy, the latest financial catastrophe, or what the market did today • 2 questions you must answer before you invest another dime • Why investing after you retire is radically different from investing while you’re still working • The life expectancy of 6 key types of investments—and what you can do to make them last as long as you do • The 10 essential questions you must ask a financial advisor—before you hire one • The exact amount of money you can withdraw without worry or guilt, knowing you’ve applied the best available research to ensure you’ll never run out of money “Thurman takes a subject that is often misunderstood, and provides you the reasons, the methods, and an understanding of what you can expect to achieve, so you can invest with confidence.” –Jimmy J. Williams, CFP®, CPA/PFS CEO/President of Compass Capital Management, LLC “A must for anyone thinking of retiring or recently retired!” –Stan Toler, bestselling author of The Secret Blend

    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.

    In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

    The five non-negotiables. And you can’t give away what you don’t possess yourself.” When Lance Marshall’s life comes crashing down, his wife arranges for him to meet with his high school mentor, Coach Moore. Coach sends Lance “back to the locker room” to talk with five sports legends who are now successful leaders. Each player will show Lance a principle for excellence in both leadership and the home. But the advice comes with a caveat: Lance must apply the principle he learns within twenty-four hours or the meetings end. This modern parable is for business leaders, coaches, and parents who know the challenge of motivating people while balancing the demands of life with integrity—and leaving a legacy that will last forever.

    This book is for anyone who has an interest in SQL Server 2012 and wants to understand its capabilities, including database administrators, application developers, and technical decision makers.

    The exercises in chapter two are really good. The advice in chapters 3 and 4 is spot on. I'm going to share it with my three sons.” ~ Phil Barth “Compared to the other self-help books, this one of the easiest books to follow and implement, from start to finish.” ~ Alnoor Talwar MASTER THE ONE SKILL ALL PEAK PERFORMERS HAVE IN COMMON What is the one skill that the world’s most successful leaders, athletes and business people have in common? And more importantly, how can you harness this skill to achieve greater success, fulfillment and well-being in your business and personal life? New research reveals that resilience – more than IQ – is a key factor in determining your success and well-being, at work as well as in your relationships. In fact, studies show that people with higher levels of resilience have higher productivity, better health, greater morale, higher job satisfaction and lower stress. DISCOVER 7 SCIENCE-BACKED TOOLS THAT MAKE THE DIFFERENCE WHEN IT COUNTS In this book, you will discover the 7 things resilient people do differently...and how to apply them in your own life so that you can: • Persevere through adversity. • Quickly bounce back from disappointments. • Break negative emotional patterns by taking control of your self-talk and inner movies. • Instantly shift your emotional state using the power of physiology. • Create greater drive and ambition by mastering the use of self-directed questions. • Supercharge your energy levels at a moment’s notice. • Experience even greater excitement, passion, happiness and fulfillment in every area of your life. Using the 7 habits of resilient people discussed in this book, you will be able to handle the vulnerabilities of intimate relationships, the risks and failures of business and the ups and downs of life. RAVE REVIEWS FROM READERS “...a great book if you're looking to master your emotions, become more resilient, flexible, and ultimately successful...” ~ M. Sean Marshall “I'll definitely be reading this book again, because I spent the whole time analyzing my own thoughts and reactions and found a great deal to work on.” ~ Rebecca Vickers “[Akash] has knocked it out of the park... A great read full of examples...Highly recommended.” ~ Jamie Hill Just one idea in this book might be the what you need. Ready to get stared? Then take advantage of this limited-time introductory pricing, scroll up and click the BUY NOW button to grab your copy...

    As seen on the Tonight Show with Jay Leno (twice!) as well as 2 dozen other TV programs, Brian's now the host of the popular online series "Scam School," (downloaded over 1 million times a month, and named by iTunes as a "top video podcast" of 2008 and 2009). ...And THIS is the book that started it all.With 57 killer tricks (and 8 bonus scams), any one of these tricks could win you the cost of a free drink or more... and yet your investment will be LESS THAN 2 CENTS PER TRICK!Short enough to digest in an evening, yet powerful enough to score you free drinks for the rest of your life... "Cheats, Cons, Swindles and Tricks" could be the single best investment of 99 cents you'll ever make.

    I was miserable in my job and my creativity was stunted by the crushing daily grind.Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year "" all based on my writing. More importantly, I'm finally living the happy life I always wanted.I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a six-figure income from writing books, blogging and marketing in an ethical manner.We're living in the best time ever to make a living with your writing! Read on to learn more.The book includes:Overview of how I make a living and income splitFirst principlesTips on writing and productivityTips on mindsetPart 1: How to make money from booksIt's not just one bookYour publishing options: Traditional publishingChanges in the publishing industryYour publishing options: Becoming an indie authorHow to self-publish an ebookHow to self-publish a print bookHow to self-publish an audiobookPart 2: How to make money online in other waysA business powered by content marketingProduct salesAffiliate incomeConsulting or coachingProfessional speakingAdvertising and sponsorshipFreelance writingTips for content marketingThe transition and your next stepsPlus/ Companion Workbook so you can answer the questions in the book for yourself.If you'd like to make a living with your writing, this book will help you take the next steps.