Getting Real: The Smarter, Faster, Easier Way to Build a Web Application
37 Signals - 2006
At under 200 pages it's quick reading too. Makes a great airplane book.
Design Thinking Workshop: The 12 Indispensable Elements for a Design Thinking Workshop
Pauline Tonhauser - 2016
In this e-book you will learn what exactly is needed to run a successful Design Thinking Workshop which is fun and at the same time generates great results. In this e-book Pauline Tonhauser, founder of designthinkingcoach.de, shares her best practices.
How To Talk To Anyone: 51 Easy Conversation Topics You Can Use to Talk to Anyone Effortlessly
James W. Williams - 2019
How to Talk to Anyone: 51 Easy Conversation Topics You Can Use to Talk To Anyone Effortlessly addresses the major roadblocks keeping you from building connections and relationships through communication, and provides the best strategies to help you unleash your full potential as an excellent conversationalist.Inside, you’ll find:
The main components of communication, and their importance in making conversations
The basic guide to making good and proper conversations
The art of choosing the best conversation topics and making small talks interesting and fulfilling
The aces to use to influence and lead conversations
While other books seek for things you could learn outside, this book chooses to dig deep down into what is already inside you – fears, hidden talent, creativity, and that connection you feel with every human being – and using them to get your desired results in conversations. After reading this book, you will surely feel more confident in facing challenges that keep you tongue-tied and passive at parties, and more determined on being known for your wit, honesty, and charisma.So grab a copy now, and begin taking this journey towards a more confident, conversation-savvy, and interesting YOU!
Clout: The Art and Science of Influential Web Content
Colleen Jones - 2010
Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Designing for the Social Web
Joshua Porter - 2008
With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.
DataStory: Explain Data and Inspire Action Through Story
Nancy Duarte - 2019
Designed for Use
Lukas Mathis - 2011
In this book for designers, developers, and product managers, expert developer and user interface designer Lukas Mathis explains how to make usability the cornerstone of every point in your design process, walking you through the necessary steps to plan the design for an application or website, test it, and get usage data after the design is complete. He shows you how to focus your design process on the most important thing: helping people get things done, easily and efficiently. The author presents a collection of valuable tips - organized in four distinct parts, filled with clever illustrations, and supported by fascinating psychological research. He teaches techniques that help you plan and evaluate your user interface design, and inspires you to look at design in a whole new way. He tells you exactly what to look for, and what to avoid, in creating applications and websites that people will be excited to use.
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
Michael Lewrick - 2018
By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales
Kem Meyer - 2009
Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!
Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung
Josef Müller-Brockmann - 1996
"Grid Systems in Graphic Design - Raster Systeme für die Visuelle Gestaltung" By Josef Müller-Brockmann. English version by D. Q. Stephenson. English and German text. This is the 5th Edition, published by Verlag Niggli AG, 2007. Full title: "Grid Systems in Graphic Design. A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers - Raster Systeme für die Visuelle Gestaltung. Ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter". A comprehensive handbook on modern typography and using the Grid System, illustrated with drawings, diagrams, black & white photographs & numerous examples of graphic design. Subjects include: Grid and Design Philosophy; The Typographic Grid and its purpose; Sizes of Paper; Typeface Alphabets; Margin Proportions; Construction of the Grid and Type Area; Type & Picture Area with 8, 20 and 32 Grid Fields; Photograph & Illustration in the Grid System; the Grid in Corporate Identity and Three-Dimensional Design & more.
Managing Enterprise Content: A Unified Content Strategy
Ann Rockley - 2002
Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Interactive Project Management: Pixels, People, and Process
Nancy Lyons - 2012
While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary.Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
Chris Goward - 2012
Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website.
Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete
Byron Reeves - 2009
Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity.Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games. Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.
Public Speaking: Storytelling Techniques for Electrifying Presentations
Akash Karia - 2013
Stories have the power to captivate listeners and to ignite their imaginations. Our brains crave stories - it's how history was recorded before people learned how to write - but what makes a great story? How can you create and deliver stories which keep your listeners transfixed? Based on Intensive Research on Brain Science, Storytelling, Screenwriting and Public Speaking I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. This book is the result of my intensive research. In it, you will find powerful storytelling and speaking techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. If you want to master the art of public speaking, you must master the art of storytelling. In this book, you will discover the public speaking and storytelling techniques used by some of the best public speakers in the world. More specifically, you will learn how to: •Create an opening that instantly hooks your audience into your speech •Keep your audience on the edge of their seats with a spellbinding story •Use the suspended story to keep your audience intrigued •Bring your characters to life •Turn your stories into mental movies for your audience •Create and deliver a speech your audience will remember and talk about for years •Keep ratcheting up the suspense by increasing the intensity of your conflicts •Customize your speech (and your story) for your audience •Add organic humor to your speeches and stories without resorting to jokes •Use anchors to make your points memorable •Use tough-watch logic to inspire your audience •Create smooth transitions to ensure your speech flows logically •Create analogies and metaphors to make your message memorable •Give your audience dialogue to build rapport with them •Add a you-focused check-in to relate with your audience •Use vocal variety to spice up your speech •Create a memorable and repeatable catch-phrase using “the rule of opposites” •Add credibility to your speeches and stories •Take an element out of your story and put it into your audience’s lives •Creatively summarize your main points •Tell a story and deliver a speech that your audience will remember and talk about for years What Makes This Book Different? This book is unlike most books on the subjects of public speaking and storytelling.