But have you ever heard of a butterfly farm? How do you raise a butterfly? On a farm in Costa Rica, workers care for these delicate, winged creatures as they change from eggs to caterpillars to pupae. Like any other crop, the butterflies will eventually leave the farm. But where will they go? And just how do you ship a butterfly? Very carefully! To discover how it works, follow these butterflies on a remarkable journey!

    Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    Through books such as ‘Private Peaceful’, ‘Kensuke’s Kingdom’ and ‘The Wreck of the Zanzibar’ he has enchanted a whole generation of children, weaving stories for them in a way that is neither contrived nor condescending. His is a rare gift. But it is not only children he holds in his thrall. In 2007, Michael’s novel ‘War Horse’ was adapted for the stage by the National Theatre. Five years on, it continues to play to packed audiences of all ages in the West End and New York, and later this year it will tour America, as well as opening in Toronto and Australia. Steven Spielberg, meantime, has made it into a film. The story of a Devon horse sent to fight on the Western Front has made Michael Morpurgo a household name. Michael’s own story is as strange and surprising as any he has written, and is shot through with the same thread of sadness found in almost all his work. How did this supremely unbookish boy who dreamed of becoming an army officer become a bestselling author instead? What personal price has he paid for success? And why, amidst his triumphs, is he now haunted by regret? In a unique collaboration, Maggie Fergusson explores Michael Morpurgo’s life through seven biographical chapters, to which he responds with seven stories. The biographical portrait that emerges is one of light and shade: the light very bright, the shade complex and often painful. Maggie Fergusson is Secretary of the Royal Society of Literature and Literary Editor of the Economist magazine Intelligent Life. Her first book, George Mackay Brown: the Life, won the Saltire First Book Prize, the Marsh Biography Award, the Yorkshire Post Non-Fiction Book of the Year Award and the Scottish Arts Council Biography Award.

    Narrated by The Great Gonzo as Charles Dickens, with help from his pal Rizzo the Rat, this fully illustrated children’s book retells the classic story of the beloved original film starring Michael Caine as Scrooge, Kermit the Frog as Bob Cratchit, and Miss Piggy as Mrs. Cratchit. In the Muppets’ version of Dickens’s timeless tale, Ebenezer Scrooge, a bitter and mean old man, sees the error of his ways after meeting three strange ghosts—and a whole lot of Muppets—one snowy Christmas Eve. Featuring the entire Muppet cast, this is a hilarious and heartwarming story about the importance of spreading love and kindness throughout the whole year. A colorful storybook celebrating a funny and festive family favorite, it’s the perfect way to get into the holiday spirit year after year!

    Each of the 109 Lifescripts gives you a plan that leads to the desired result regardless of the obstacles thrown in your path. You get an icebreaker opener, a pitch, an answer to every question, and a defense for every attack. You'll also find strategic pointers on attitude, timing, preparation, and behavior.

    He keeps the gold that he earns from making shoes hidden away in his home, where he thinks it will be safe.But one day a greedy man named Tim spies the leprechaun's pot of gold and tries to steal it! How can the little leprechaun outsmart Tim and make sure his pot of gold will be safe forever?In this original tale, Katherine Tegen has captured the magic of the wily leprechaun, while Sally Anne Lambert's glowing illustrations bring him to life.

    Stooping near the bush where the dog is hiding, offering scraps of food, and leaving an umbrella in a rainstorm all convince the dog that the child's offering of friendship is real. When Mom insists on putting up "lost dog" signs, the boy is worried. But in the end, the dog and child find a new friend in each other.

    This fascinating look at history?s most mysterious messages is packed with puzzles to decode and ciphers that kids can use themselves. Here are the encrypted notes of Spartan warriors, the brilliant code-crackers of Elizabeth I, secret messages of the American Revolution, spy books of the Civil War, the famous Enigma Machine, and the Navajo code talkers. As computers change the way we communicate, codes today are more intriguing than ever.From invisible ink to the CIA, this exciting trip through history is a hands-on, interactive experience? so get cracking!

    Here is the first rule: Always wait until your mother hollers, "GET UP THERE AND CLEAN YOUR ROOM NOW!" using all three of your names. Once she does, you'd better get moving. From dumping out drawers and dividing stuff into piles to arranging all eight zillion of your stuffed animals, here's the kind of advice on room tidying that "everyone" can relate to. With funny, direct text by Jennifer LaRue Huget and amazing illustrations by "New Yorker" artist Edward Koren, this book is sure to appeal to messy kids everywhere."

    It points out that you must be a leader that people follow, keep informed, make timely decisions and take effective action. In effect you must control the activities of your organization rather than being controlled by them. Here's what’s in the book: * How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression * How to Motivate Your Employees in the Workplace * How to Manage Change Effectively * How to Deal With Difficult Employees * Effective Business Negotiation Techniques * How To Set and Achieve Goals * Effective Delegating Strategies * How To Ensure the Profitability of Your Business * How to Create a Business Environment that Supports Growth * All these and much much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of managers fail and lose their job -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents 1. How to Lead and Manage People 2. How to Make a Good First Impression 3. How to Motivate Employees in the Workplace 4. How to Manage Change Effectively 5. How to Deal With Difficult Employees 6. Effective Business Negotiation Techniques 7. How To Set and Achieve Goals 8. Effective Delegating Strategies 9. How To Ensure the Profitability of Your Business 10. How to Create a Business Environment that Supports Growth Tags: leadership development, student leadership challenge, business leadership, leadership development program, leadership dynamics, management skills and application, developing management skills.

    It comprehensively presents the material necessary for understanding the internal architecture as well as system design aspects of Intel’s legendary 8085 and 8086 microprocessors and Intel’s 8051 and 8096 microcontrollers.The book throughout maintains an appropriate balance between the basic concepts and the skill sets needed for system design. Besides, the book lucidly explains the hardware architecture, the instruction set and programming, support chips, peripheral interfacing, and cites several relevant examples to help the readers develop a complete understanding of industrial application projects. Several system design case studies are included to reinforce the concepts discussed.With exhaustive coverage and practical approach, the book would be indispensable to undergraduate students of Electrical and Electronics, Electronics and Communication, and Electronics and Instrumentation Engineering. It can be used for a variety of courses in Microprocessors, Microcontrollers, and Embedded System Design.The second edition of the book introduces additional topics like I/O interfacing and programming, serial interface programming, delay programming using 8086 and 8051. Besides, many more examples and case studies have been added.Contents:Preface • Preface to the First EditionAcknowledgements1. System Design Using Microprocessor2. What a Microprocessor Is3. Intel 8085 Microprocessor—Hardware Architecture4. Intel 8085 Microprocessor—Instruction Set and Programming5. Intel 8086—Hardware Architecture6. Intel 8086 Microprocessor—Instruction Set and Programming7. Microprocessor—Peripheral Interfacing8. System Design Using Intel 8085 and Intel 8086 Microprocessors—Case Studies9. Intel 8051 Microcontroller—Hardware Architecture10. Intel 8051 Microcontroller—Instruction Set and Programming11. The 8051 Microcontroller-Based System Design—Case Studies12. Intel 8096 Microcontroller—Hardware Architecture13. Intel 8096 Microcontroller—Instruction Set and Programming14. The 8096 Microcontroller-Based System Design—Case StudiesAppendices • Index

    But they were not enough for Fausto, so he conquered a boat and set out to sea…Working for the first time in traditional lithography, Oliver Jeffers, combines art with prose, hand set using traditional lead type, to create a modern-day fable.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    As usual, Corduroy adventures off on his own, and readers follow his escapades as he explores all over--from the orchestra pit to the costumes rack to the props table and ultimately on to the stage itself, before being reunited with Lisa. A beautifully illustrated tale with a classic feel, sure to spark an interest in theater in children of any age.