It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    This book encourages musicians to develop a broader understanding of the involvement of the entire body in playing—and the strains playing places on the body—by focusing on body mapping to increase awareness of the body’s function, size, and structure. Ways in which piano, organ, harpsichord, clavichord, and digital keyboard players can eliminate or prevent carpal tunnel syndrome and other debilitating conditions without traditional medical treatments are also explored.

      Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.   You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.   The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.  Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

    

    The Deals of Warren Buffett - Volume 1 charts the series of investments that made up that journey. In revealing detail, and with a lucid descriptive style, experienced author and investor Glen Arnold explains Buffett's thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. In this formative period, from 1941-78, Buffett developed and honed the investment philosophy that would lead him to become so successful as his career progressed. But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. Arnold also includes insightful 'learning points' at the end of each chapter, which reveal how investors can learn from the craft of Warren Buffett to improve their own investing. Investments featured in this first volume include: GEICO, American Express, Disney, Berkshire Hathaway, See's Candies, and The Washington Post. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper in The Deals of Warren Buffett!

    Recipes cover everything from how to make your own tortillas and salsa to a wide variety of "taco-guts." Bacon, Eggs, Home Fries, Chorizo, Nopalitos - we've got you covered!Quote from listing at Amazon

    How can we ever get our organizations to succeed if so few employees believe in their senior leaders? The Leadership Contract explains why leadership, and specifically leadership culture, is the only real differentiator between the organizations that thrive and those that fall behind. This book explains how to establish a leadership contract that is fully understood and agreed upon by business leaders to ensure the success of their company.The book lays out the four terms and conditions of the leadership contract and enlists leaders in making a conscious decision to lead, including the understanding that leadership is a decision, entails an obligation, is difficult, and requires a community.Designed for top-level executives, mid-level managers, front-line leaders, and emerging leaders, the book identifies the shortcomings of current leadership methods and explains how to adopt new policies and mentalities to make you a better leader and ensure business success Author Vince Molinaro, Ph.D., CMC is the author of two successful books, Leadership Solutions and The Leadership Gap and is also a Certified Management Consultant Create the contract that ensures your leadership will take your organization to new heights.

    Discover the real reason why people around the world are adding network marketing to their lives. In this book you will learn: * Why network marketing is a natural thing for us to do. * How to present network marketing so that prospects "get it." * The real power behind our business. * Why jobs are nice, but risky ... and what we can do about it. * How to take a different view of the big picture. * Chances of failure and the absence of guarantees. * Understanding wealth ... and being broke. * The easiest way to spread your message. Short, compact, and to the point. A fast read, and a faster life-changer. Here is your chance to see what others see. Scroll up and get your copy now!

    The bestselling treatment planning system for mental health professionalsThe Addiction Treatment Planner, Fifth Edition provides all the elements necessary to quickly and easily develop formal treatment plans that satisfy the demands of HMOs, managed care companies, third-party payors, and state and federal agencies.New edition features empirically supported, evidence-based treatment interventions Organized around 43 behaviorally based presenting problems, including substance use, eating disorders, schizoid traits, and others Over 1,000 prewritten treatment goals, objectives, and interventions--plus space to record your own treatment plan options Easy-to-use reference format helps locate treatment plan components by behavioral problem Includes a sample treatment plan that conforms to the requirements of most third-party payors and accrediting agencies including CARF, The Joint Commission (TJC), COA, and the NCQA

    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

    No regular practice is required, just the willingness to open yourself to a transformative new way of experiencing life.Mindfulness has permeated our modern lives, and with good reason—it’s been proven to boost mood, reduce stress, improve health, and maximize performance. But in our achievement-oriented culture, the practice of mindfulness can feel laborious and mechanical, like one more task on your endless to-do list. What if you could let go of effort and struggle and relax back into the happiness and ease that is your birthright—and is always readily available to you?Beyond Mindfulness offers teachings and practices based on the direct approach to spiritual awakening that take you beyond the mechanics of being mindful and open you to the non-dual dimension of being, where the separation between self and other reveals itself to be a painful but seductive illusion. Once you realize this new way of seeing, you’ll learn how to move beyond mindfulness into awakened awareness and discover that the love, compassion, wholeness, health, and happiness you’ve been seeking were there all along.

    Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with A is for Asymmetry (as seen in Chartres Cathedral and Frank Gehry), detouring through N is for Narrative, and ending with Z is for Zeal (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.)How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins.How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect!

    But she escaped a life of drugs, alcohol, and promiscuity for a fresh start with Jesus. Cleaned up and happy, with a handsome husband, a nice house, and two wonderful children, her life seemed perfect. Then, the unthinkable: In an instant, everything changed. That one moment triggered a chain reaction of unwanted challenges, and her life would never be the same. Can you relate? In an instant... • the marriage is over, • the job ends, • the car’s wrecked, • the money’s gone, • the diagnosis is pronounced ... ... and your dreams are crushed. All you can do is cry, “Why?” You long for the lost to be found, for the broken to be fixed, for the stolen to be returned. You want your life back! In The Widow Wore Pink, you’ll discover that the God who was faithful to Robyn will also be faithful to you. Learn to face the unwelcome changes in your life by knowing and trusting the promises of God for yourself. Robyn Dykstra is an author, speaker, and Bible teacher who loves Jesus. For decades, Robyn has been presenting life-changing messages to help thousands energize their faith in God and find the strength to face life’s challenges. WWW.ROBYNDYKSTRA.COM

    In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people.Taking into account changing demographics and changing lifestyles, Gehl explains how to develop cities that are lively, safe, sustainable, and healthy.The book is extensively illustrated with over 700 photos and drawings of examples from Gehl’s work around the globe.