Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

    Peterson stresses the importance of metering the subject for a starting exposure, and then explains how to use various exposure meters and different kinds of lighting. The book contains lessons on each element of the exposure-aperature, shutter speed, iso-and how it relates to the other two in terms of depth of field, freezing and blurring action, and shooting in low light or at night. A section on special techniques explores such options as deliberate under- and overexposures, how to produce double exposures, bracketing, shooting the moon, and the use of filters. Understanding Exposure demonstrates that there are always creative choices about how to expose a picture-and that the decision is up to the photographer, not the camera.

    His method emphasizes speed, confidence, and relaxation, while incorporating many time-saving tricks of the trade.

    The creative possibilities are as unlimited as the world around you!

    This work helps you learn things such as: How to get on the right career path; How to market your services successfully; How to avoid common legal pitfalls; How to structure projects for success; The secrets of successful teams; and, more.

    Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd's book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book--the first critical selection of kid's design work--looks closely at this contemporary visual pioneer. Veronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd's editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd's extraordinary creative spirit.

    This eleventh edition has been carefully revised to expand and clarify concepts throughout the text, while adding new material on developing ideas, critical thinking, and time and motion.

    This unique book explains the key techniques of folding, such as pleated surfaces, curved folding and crumpling. An elegant, practical handbook, it covers over 70 techniques explained by clear step-by-step drawings, crease-pattern drawings, and specially commissioned photography.

    With their unique perspective, the Japanese have a way of looking at the world that has long been a source of great interest for the Western mind. Here, Japan’s most talented creative professionals strut their stuff in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, this highly visual guide presents a diverse selection of graphics and includes an index of designers, complete with website addresses and contact information.

    The book debuted at this year’s College Art Association conference in Los Angeles, February 22 – 25.Art school is at a point of unprecedented popularity both as an enterprise and as an object of critical inquiry. This book examines the complex and often unruly state of art education by focusing on its signature pedagogical form, the assignment.Practical and quixotic in equal parts, the art assignment can resemble a riddle as much as a recipe, and often sounds more like a haiku, or even a joke, than a clear directive. From introductory exercises in perspective drawing to graduate-level experiments in societal transformation, the assignment coalesces ideas about what art is, how it should be taught, and what larger purpose it might, or might not, serve.The book is a written record of an evolving oral tradition. Bringing together hundreds of assignments, anti-assignments, and artworks from both teachers and students from a broad range of institutions, we hope it simultaneously serves as an archive and an instigation, a teaching tool and a question mark, a critique and a tribute.Draw It with Your Eyes Closed: the Art of the Art Assignment is the second in a series of small books by Paper Monument, a journal of contemporary art published in Brooklyn, NY in association with n+1, and designed by Project Projects. The first, I Like Your Work: Art and Etiquette, is now in its fourth edition, and has been featured by WNYC’s The Brian Leher Show, Frieze, and The Economist.For inquiries please contact: info(at)papermonument.com

    Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    Artists of every level will be inspired by the amazing new techniques created by Alyona Nickelsen, presented in Colored Pencil Painting Bible for the very first time. Nickelsen’s innovations will delight readers and detailed you-can-do-it processes bring her striking results within reach for every artist. Take colored pencils beyond the ordinary with Colored Pencil Painting Bible!

    To help you find what you are looking for, Flower Color Guide is the first reference book to organize flower types by color, with an emphasis on seasonality and creative color schemes - and the results are stunning in their sheer variety. What Pantone is to color, Flower Color Guide is to flowers.Showcasing 400 flowers at their peak, with stunning photography taken by Putnam & Putnam in their Brooklyn studio, this guide includes an appendix featuring perforated pages, with tips on flower care, notes on how to prepare vessels and a list of suggested color schemes. A great gift to give, or to have for oneself, the book speaks to the most seasoned flower enthusiasts as well as those just beginning to explore the possibilities of arranging flowers.Michael and Darroch Putnam have built a reputation for romantic, dramatic floral arrangements and installations using color as their guiding principle - here, they share their knowledge with readers worldwide: "This is the book we wished we had when we started doing flowers."

    Finding patterns and making meaningful connections inside complex data networks has emerged as one of the biggest challenges of the twenty-first century. In recent years, designers, researchers, and scientists have begun employing an innovative mix of colors, symbols, graphics, algorithms, and interactivity to clarify, and often beautify, the clutter. From representing networks of friends on Facebook to depicting interactions among proteins in a human cell, Visual Complexity presents one hundred of the most interesting examples of information-visualization by the field's leading practitioners.

    Design drawing is drawing used during the early part of the design process for the communication of ideas - from conception through to late schematics - before the design process is closed.