This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    Thus begins a five-year journey into the culture of one of the world’s oldest delicacies. Walsh’s through-the-looking-glass adventure takes him from oyster reefs to oyster bars and from corporate boardrooms to hotel bedrooms in a quest for the truth about the world’s most profitable aphrodisiac.On the Atlantic, the Pacific, and the Gulf coasts of the U.S., as well as the Canadian Maritimes, Ireland, England, and France, the author ingests thousands of oysters—raw, roasted, barbecued, and baked—all for the sake of making a fair comparison. He also considers the merits of a wide variety of accompanying libations, including tart white wines in Paris, Guinness in Galway, martinis in London, microbrews in the Pacific Northwest, and tequila in Texas.Sex, Death and Oysters is a record of a gastronomic adventure with illustrations and recipes—a fascinating collection of the most exciting, instructive, poignant, and just plain weird experiences on a trip into the world of the most beloved and feared of all seafoods.

    

    In his new book, Touch, written with an almost invisible but ever-present art, he continues to render his human topics—a mother’s death, a lover’s addiction, war—with a startling clarity. Cole’s new poems are impelled by a dark knowledge of the body—both its pleasures and its discontents—and they are written with an aesthetic asceticism in the service of truth. Alternating between innocence and violent self-condemnation, between the erotic and the elegiac, and between thought and emotion, these poems represent a kind of mid-life selving that chooses life. With his simultaneous impulses to privacy and to connection, Cole neutralizes pain with understatement, masterful cadences, precise descriptions of the external world, and a formal dexterity rarely found in contemporary American poetry.   Touch is a Publishers Weekly Best Poetry Books title for 2011.

    Her mother died from the same grenade, hugging her daughter's body in order to protect her. This book is Jaganjac's recollection of the events that happened soon after that.

    With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.

    Filled with insight and inspiration, this book melds engrossing personal

    Diksha Dwivedi’s father was one of the martyrs of that war. In this beautiful, extremely moving book, she tells the story of the Kargil war through the letters and diaries of her father and other soldiers who fought there. Intimate and emotional, Letters from Kargil is the most human and personal portrait of the war ever written.

    

    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    From Christ, we learn that biblical worship involves our: • Volition (heart)• Emotion (soul) • Intellect (mind) • Body (strength) Experiential Worship shows you how to create a place where worshipers come face-to-face with the Father.• Indexed for easy reference• Ideal for churches of all sizes

    Readers will learn why dealing with a difficult person doesn't have to ruin their day, the habits that cause conflict, and the techniques that can turn things around. It also gives readers insight into their own power in shaping relationships, and specific advice for handling different personality types. There really is a better way!

    In thirty-seven poems, using a variety of dramatic voices and visual techniques, she finds meaning in unexpected places, from a tour of a doll hospital to an ad for a CD of Beethoven symphonies to an earthy exploration of toast. Gerstler’s abiding interests—in love and mourning, in science and pseudoscience, in the idea of an afterlife, in seances and magic—are all represented here. Entertaining and erudite, complex yet accessible, these poems will enhance Gerstler’s reputation as an important contemporary poet.

    B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    You cannot afford to be apolitical at work if you have any aspirations for advancement. The only way to avoid politics is to avoid people—by finding an out-of-the-way corner where you can do your job. Of course, it’s the same job you’ll likely be doing for the rest of your career.In any job, when you reach a certain level of technical competence, politics is what makes all the difference with regard to success. At that point, it is indeed all politics. Everyday brilliant people take a backseat to their politically adept colleagues by failing to win crucial support for their ideas. Sometimes politics involves going around or bending rules, but more typically it’s about positioning your ideas in a favorable light, and knowing what to say, and how and when to say it.…Keep in mind that people benefit from perpetuating the image of politics as something you either know or you don’t. Ignore them. Political acumen is largely learned from observation. And then it’s a matter of practice, practice, practice. When a journalist suggested that golfing great Gary Player was very lucky, he replied: “It’s funny, but the more I practice, the luckier I get.” The same is true of politics.An indispensable guide to mastering the ins and outs of office politics—the single most important factor in getting ahead in your careerAs management professor and consultant Kathleen Reardon explains in her new book, It's All Politics, talent and hard work alone will not get you to the top. What separates the winners from the losers in corporate life is politics.As Reardon explains, the most talented and accomplished employees often take a backseat to their politically adept coworkers, losing ground in the race to get ahead—sometimes even losing their jobs. Why? Because they’ve failed to manage the important relationships with the people who can best reward their creativity and intelligence. To determine whether you need a crash course in Office Politics 101, ask yourself the following questions:Do I get credit for my ideas?Do I know how to deal with a difficult colleague?Do I get the plum assignments?Do I have a mentor?Do I say no gracefully and pick my battles wisely?Am I in the loop?Reardon has interviewed hundreds of employees, from successful veterans to aspiring hopefuls, examining why some people who work hard and effectively at their jobs fall behind, while those who are adept at “reading the office tea leaves” forge ahead. Being politically savvy doesn’t mean being unethical or devious. At heart, it’s about listening to and relating to others, and making choices that advance everyone’s goals. Like it or not, when it comes to work, it’s all politics. And politics is all about knowing what to say, when to say it, and who to say it to.