Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    In its name, wages have been frozen, benefits have been slashed and public spending squeezed. The pain of a financial crisis caused by bankers and speculators has been borne by ordinary people all over the country – and by the poor and disabled most of all.

    Axelrod looks at this much-studied figure in a way nobody has before: he explores 25 key facets of Churchill’s leadership style and decision-making from his early years as a junior cavalry officer and journalist to his role throughout WWII and demonstrates how he was able to overcome near-impossible obstacles. Fluidly and engagingly written, each lesson is enlivened with a vivid vignette from Churchill’s life. As always, Axelrod’s penetrating analysis will instruct, inspire, and encourage those who lead business enterprises, large and small.

    We often view it as a signal to pick up the pace; to try more extreme activities, buy more "goodies," or throw over old relationships. Strangely, though, it seems that the harder we pursue satisfaction, the more elusive it becomes. We get caught in a downward spiral, acquiring more and more and enjoying it less and less. Wanting More shows how to reverse that trend so that we can appreciate and enjoy life to the fullest. It's a compelling look at time-honored principles of self-control, patience, and increased awareness and how they can work for anyone, regardless of the person's circumstances. As author Mark Chamberlain writes, "The good news - the great news - is that we are not dependent for pleasure on the raw material in our lives. Enjoyment, I have discovered, is up to us."

    How did Bernie Sanders make it out of the backwoods of Vermont – where he lived for a time in a ramshackle off-road “sugar shack” with no electricity, and where he never got more than 6 percent of the vote in a string of doomed, fringe far-left campaigns in the 1970s – to become a leading contender in the 2016 race for the White House? And perhaps more importantly for author Will Bunch, how did this gruff and sometimes didactic gray-haired political survivor make it out of the 1960s and ‘70s to become the last torch-bearer of the youthful idealism of that nearly lost “Age of Aquarius” – The One who didn’t drop out, sell out…or simply give up? In the fall of 2015, Bunch – with the voices of the late Hunter S. Thompson and the other iconic “New Journalists” of that lost era ringing in his ears – set out on a road trip that took him from the battlefields of northern Virginia to the salty air of backwater Boston to the neon sky of the Las Vegas Strip, all to get to the bottom of “The Bern Identity.” He follows the long strange trip of Bernie Sanders – a kid from a cramped Brooklyn flat who couldn’t tell a lie in school, who mourned the migration of his beloved Dodgers and was shaken up by “Death of a Salesman,” who became a campus radical, a dreamer of revolutions, and then almost disappeared before his improbable election of mayor of Burlington in 1981. Sanders’ remarkable bio is interspersed with the tale of the true believers who packed hockey rinks and concrete convention floors in crowds of 20,000 or more, who tweeted incessantly and posted memes of Sanders flying in coach class, and who exploded with excitement at their hero’s call for a “political revolution” to raise the beleaguered middle class. In a time of rampant cynicism about American politics, “The Bern Identity” turns into something most unlikely – a love story, between the long-distance runner who never gave up his fantasy of real social change, and the dreamers and the radicals and the formerly hopeless who were waiting for him at the finish line.THE AUTHOR Will Bunch is senior writer for the Philadelphia Daily News – where he writes the popular political blog Attytood – and also shared the 1992 Pulitzer Prize for spot news reporting in 1992 when he was at New York Newsday. He is the author of two other Kindle Singles: October 1, 2011: The Battle of the Brooklyn Bridge, about the Occupy Wall Street movement, and Give It To Steve!, about the 1948 Philadelphia Eagles winning the NFL title during a raging blizzard. His full-length books include The Backlash: Right-Wing Radicals, High-Def Hucksters and Paranoid Politics in the Age of Obama, and Tear Down This Myth: The Right-Wing Distortion of the Reagan Legacy. His articles have also appeared in the New York Times Magazine, The Washington Post, Mother Jones, The Los Angeles Times, American Prospect, American Journalism Review, and elsewhere. He lives in the Philadelphia suburbs with his family.

    Well, here's some great news: amazing opportunities exist in the Canadian real estate market for investors who understand how big-picture economic fundamentals can be combined with sound property analysis to create exceptional wealth. Your key to success is to learn the powerful techniques that have helped thousands of others to make money and accomplish their lifestyle dreams through intelligent real estate investing.In Real Estate Investing in Canada, you'll discover the breakthrough Authentic Canadian Real Estate (ACRE) system, a step-by-step program designed to unlock the secrets behind profitable real estate investing. Developed by Canadians for Canadians, savvy investors have already used this ACRE approach to purchase nearly $1 billion in property. You can learn how the ACRE system can help you cut through real estate market hype to get honest answers about critical investment questions.In Real Estate Investing in Canada, you'll learn:how to spot a market that is over-priced or, better yet, under-priced how to know if a town will boom or bust--before it happens how to accurately analyze any property--even if you're a novice investor decide, within 30 seconds, whether a property has profit potential or not the 18 secrets to street-smart negotiations--how to use them to get the deal you want the 7 proven strategies that will get the bank to say yes to your deals how to get your offer accepted, even in a competitive market the single most important step for an overachieving real estate investor (it's not what you think!) The fundamentals of the real estate market have changed dramatically over the past few years, and investors need to know how to read the signs so they get in and--just as importantly--out of the market at the right time.So, if you're serious about informed investing, read Real Estate Investing in Canada, learn the ACRE system, and join the ranks fo Canada's top real estate investors.********************************************************Canadians are looking to real estate investing to build wealth given the unpredictable nature of the stock market. The Authentic Canadian Real Estate (ACRE) System is the first of its kind to show ordinary Canadians how to profit from investing in residential real estate. In Real Estate Investing in Canada, readers will discover how to cut through the hype and emotion of a real estate market and assess the inherent risks and rewards. Whether buying a first property or the 100th, this book gives every investor new-found tools, strategies and confidence to achieve their investment goals.What Canadian real estate investors are saying about the ACRE System and Don R. Campbell: "This is a great book. One strategy alone saved me over $28,000 in the last nine months!" -- Michael Millenaar"Full of practical Canadian content and presented in an organized and respectful system. It directly addresses how you get the money and financing you need to purchase enough real estate to achieve your goals." -- Tamara MacLaren"One of Don Campbell's great gifts is his near-genius ability to take something that appears complex and break it down into a simple step-by-step system that anyone can follow. I am convinced that everyone will thoroughly enjoy, and more important, benefit financially, by reading this book." -- Russell Westcott"The power of Real Estate Investing in Canada lies in the super simple, street-proven systems that it offers you. It makes real estate dreams possible and reachable for any Canadian. If you are serious about learning the truth, cutting through all the hype and being successful, this is your real estate bible!"-- Valden Palm, Misterrrsp.com A portion of the proceeds from this book will be donated to Habitat for Humanity Canada.Special BonusThe markets across the country are continually shifting and you must keep on top of the latest information. So, as a bonus, every registered reader of Real Estate Investing in Canada will have proprietary access to critical forms and ongoing market research at www.reincanada.com.

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    But none has revealed just how significant a role it plays in the global economy--until now.A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture--one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval. The authors explain how carry trades work--particularly in the currency and stock markets--and provide a compelling case for how carry trades have come to dominate the entire global business cycle. They provide thorough analyses of critical but often overlooked topics and issues, including:-The active role stock prices play in causing recessions--as opposed to the common belief that recessions cause price crashes-The real driving force behind financial asset prices-The ways that carry, volatility selling, leverage, liquidity, and profitability affect the business cycle-How positive returns to carry over time are related to market volatility--and how central bank policies have supercharged these returnsSimply put, carry trading is now the primary determinant of the global business cycle--a pattern of long, steady but unspectacular expansions punctuated by catastrophic crises.The Rise of Carry provides foundational knowledge and expert insights you need to protect yourself from what have come to be common market upheavals--as well as the next major crisis.

    The classic account of modern British journalism, now updated and re-issued.

    here's the guide you need. A recent AARP survey found that 80% of baby boomers plan to continue working in some form past the age of 65--either for the money or for the fun of it. Today's retirees are looking for work situations that are mentally and emotionally rewarding. The problem is that many are not sure how to find them. This new edition helps you define what kind of work is best suited for your passions and interests, and guides them through the process of obtaining such work--whether it's a part-time job, volunteer work, or a second career. --Combines practical advice with stories and lessons of real-life retirees --Covers hot-button topics that have become closely intertwined with the idea of rewiring--non- work activities, financial planning, workplace flexibility, work and family balance, and the nurturing of professional and personal relationships.

    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

    Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:· The people—the individuals launching and leading the venture and outside parties providing key services or important resources· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respondTimely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

    Detailed and clear exposition of such topics as traditional expectations, money demand, and policy rules are integrated into the text's readily accessible and popular format.

    Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain’s foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism.Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive. When should – and shouldn’t – the state intervene in the workings of commercial enterprises? What does business as a whole owe back to the wider community? Is the relationship between leaders of big corporations and politicians too cosy, and, if so, what is to be done about it?At heart, The Ethical Capitalist is a plea for a new sense of moral purpose in business. If that takes hold, Julian Richer believes, we might just save capitalism from itself.

    And with the latest data from the US federal budget, including its breakdown, you can see for yourself how policymakers allocate money. Plus, each chapter includes stories for discussion from the private sector as well as from public finance. Run the numbers and debate the financial policies with FISCAL ADMINISTRATION.