Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    

    By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studies--such as the rhetoric of science and feminist rhetoric--this concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.

    It presents historical perspectives on the development of nursing theory, assessments of concept and theory development and theory evaluation, middle-range theories, and shared theories from other disciplines in the sociologic, behavioral, and biomedical sciences, focusing on the application of theory. Learning features found throughout the text include case studies and end-of-chapter summaries that help to reinforce essential concepts.

    The superb scholarship and thoughtful analyses includes an evaluation of each theory's strengths and weaknesses, as well as excerpts from the theorists' work.

    It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

    Now he takes us behind the yellow police tape and into the medical examiner's laboratory for a fascinating look at his most sensational cases, revealing how cutting-edge science and medical technology were used to shed brilliant light on the criminals and their transgressions. Here is the real world of C.S.I. -- where astonishingly detailed portraits of malefactors are painted with a single drop of blood, and a microscopic fiber can direct the police to even the most careful and elusive of murderers.

    Our trademark step-by-step, screen-by-screen approach now encourages users to expand their understanding of the Office 2010 software through experimentation, exploration, and planning ahead.

    It also touches upon the fundamentals of 32 bit, and 64 bit advanced processors. The book throughout provides the most popular programming tool - the assembly language codes to enhance the knowledge of programming the processors.Clear and concise in its treatment of topics, the contents of the book is supported by learning tools such as review questions, application examples (case studies) and design-based exercises.

    Wood and Bruce F. Wollenberg presented their comprehensive introduction to the engineering and economic factors involved in operating and controlling power generation systems in electric utilities, the electric power industry has undergone unprecedented change. Deregulation, open access to transmission systems, and the birth of independent power producers have altered the structure of the industry, while technological advances have created a host of new opportunities and challenges. In Power Generation, Operation, and Control, Second Edition, Wood and Wollenberg bring professionals and students alike up to date on the nuts and bolts of the field. Continuing in the tradition of the first edition, they offer a practical, hands-on guide to theoretical developments and to the application of advanced operations research methods to realistic electric power engineering problems. This one-of-a-kind text also addresses the interaction between human and economic factors to prepare readers to make real-world decisions that go beyond the limits of mere technical calculations. The Second Edition features vital new material, including: * A computer disk developed by the authors to help readers solve complicated problems * Examination of Optimal Power Flow (OPF) * Treatment of unit commitment expanded to incorporate the Lagrange relaxation technique * Introduction to the use of bounding techniques and other contingency selection methods * Applications suited to the new, deregulated systems as well as to the traditional, vertically organized utilities company Wood and Wollenberg draw upon nearly 30 years of classroom testing to provide valuable data on operations research, state estimation methods, fuel scheduling techniques, and more. Designed for clarity and ease of use, this invaluable reference prepares industry professionals and students to meet the future challenges of power generation, operation, and control.

    Capturing the tone of students exchanging ideas among themselves, this unique guide also explains how calculus is taught, how to get the best teachers, what to study, and what is likely to be on exams—all the tricks of the trade that will make learning the material of first-semester calculus a piece of cake. Funny, irreverent, and flexible, How to Ace Calculus shows why learning calculus can be not only a mind-expanding experience but also fantastic fun.

    In this timely, practical guide, Diane Heacox presents a menu of strategies and tools any teacher can use to differentiate instruction in any curriculum, even a standard of mandated curriculum. Drawing on Bloom's Taxonomy, Gardner's multiple Intelligences, other experts in the field, and her own considerable experience in the classroom, she explains how to differentiate instruction across a broad spectrum of scenarios. Some strategies are quick and easy others are more comprehensive. Templates and forms simplify planning; examples illustrate differentiation in many content areas. Recommended for all teachers committed to reaching and teaching all learners.

    The volume includes substantial excerpts from notable women theologians and from black and liberation perspectives, plus a new section from deceased theologians such as Thomas Merton, Martin Luther King, Jr., and Karl Rahner. Each passage is prefaced by detailed introductory comments on the life and thought of each theologian and the significance of his/her work.

    Research Methodology Book