The Cheese Monkeys is a college novel that takes place over a tightly written two semesters. The book is set in the late 1950s at State U, where the young narrator, has decided to major in art, much to his parents’ dismay. It is an autobiographical, coming-of-age novel which tells universally appealing stories of maturity, finding a calling in life, and being inspired by a loving, demanding, and highly eccentric teacher.

    Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.

    Secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh view of typography. Enric Jardi is Professor of design at prominent institutions including Eina, Elisava, and Universitat Ramon Llull. He is President of the ADG-FAD, based in Catalonia, one of the most important graphic design institutions internationally.'If they let you, use left justification; Don't fool too much with the default values; Condense and expand the lettering; Avoid certain ligatures.' Enric Jardi

    Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. At the very least, Peter Lunenfeld writes in the preface, design research saves us from reinventing the wheel. At its best, a lively research methodology can reinvigorate the passion that so often fades after designers join the profession.The goal of the book is to introduce designers to the many research tools that can be used to inform design as well as to ideas about how and when to deploy them effectively. The chapter authors come from diverse institutions and enterprises, including Stanford University, MIT, Intel, Maxis, Studio Anybody, Sweden's HUMlab, and Big Blue Dot. Each has something to say about how designers make themselves better at what they do through research, and illustrates it with real world examples--case studies, anecdotes, and images. Topics of this multi-voice conversation include qualitative and quantitative methods, performance ethnography and design improvisation, trend research, cultural diversity, formal and structural research practice, tactical discussions of design research process, and case studies drawn from areas as unique as computer games, museum information systems, and movies. Interspersed throughout the book are one-page demos, snapshots of the design research experience. Design Research charts the paths from research methods to research findings to design principles to design results and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.

    This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles."

    In an effort to retrieve his past, he withdraws to the family home somewhere in the hills between Milan and Turin. There, in the sprawling attic, he searches through boxes of old newspapers, comics, records, photo albums, and adolescent diaries. And so Yambo relives the story of his generation: Mussolini, Catholic education and guilt, Josephine Baker, Flash Gordon, Fred Astaire. His memories run wild, and the life racing before his eyes takes the form of a graphic novel. Yambo struggles through the frames to capture one simple, innocent image: that of his first love. A fascinating, abundant novel-wide-ranging, nostalgic, funny, full of heart-from the incomparable Eco.

    By examining text and image in advertising, as well as “high art†versus “popular culture,†it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).

    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

    With their unique perspective, the Japanese have a way of looking at the world that has long been a source of great interest for the Western mind. Here, Japan’s most talented creative professionals strut their stuff in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, this highly visual guide presents a diverse selection of graphics and includes an index of designers, complete with website addresses and contact information.

    Rich with extraordinary tales and anecdotes, What Are You Looking At? entertains as it arms readers with the knowledge to truly understand and enjoy what it is they’re looking at.

    Breaking down the message from his bestselling Re-Imagine!, these pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or trends.

    According to church founder Bobby Henderson, the universe and all life within it were created by a mystical and divine being: the Flying Spaghetti Monster. What drives the FSM's devout followers, a.k.a. Pastafarians? Some say it's the assuring touch from the FSM's "noodly appendage." Then there are those who love the worship service, which is conducted in pirate talk and attended by congregants in dashing buccaneer garb. Still others are drawn to the Church's flimsy moral standards, religious holidays every Friday, or the fact that Pastafarian heaven is way cooler: Does your heaven have a Stripper Factory and a Beer Volcano? Intelligent Design has finally met its match—and it has nothing to do with apes or the Olive Garden of Eden.Within these pages, Bobby Henderson outlines the true facts—dispelling such malicious myths as evolution ("only a theory"), science ("only a lot of theories"), and whether we're really descended from apes (fact: Humans share 95 percent of their DNA with chimpanzees, but they share 99.9 percent with pirates!)See what impressively credentialed top scientists have to say:"If Intelligent Design is taught in schools, equal time should be given to the FSM theory and the non-FSM theory."—Professor Douglas Shaw, Ph.D."Do not be hypocritical. Allow equal time for other alternative 'theories' like FSMism, which is by far the tastier choice."—J. Simon, Ph.D."In my scientific opinion, when comparing the two theories, FSM theory seems to be more valid than classic ID theory."—Afshin Beheshti, Ph.D.

    You can jump-start your plot and bring your characters and scenes vibrantly alive on the page - by watching your favorite movies and learning from the storytelling tricks of great filmmakers.With this workbook you'll learn how to use techniques of film writing such as:- the High Concept Premise- the Three-Act, Eight-Sequence Structure- the Storyboard Grid- the Index Card Method of Plotting- as well as tricks of film pacing and suspense, character arc and drive, visual storytelling, creating setpieces, and building image systems - to structure and color your novel for maximum emotional impact, suspense, and pacing, no matter what genre you're writing in.Contains all the general story structure lessons of STFA I and much more, but with special attention to key story elements, techniques and examples from romantic comedy, romantic suspense, and romantic adventure, including ten full story breakdowns.TABLE OF CONTENTSIntroductionPART ONE: STORY STRUCTURE1. The Master List2. What's Your Premise?3. First, You Need an Idea4. What KIND of Story Is It?5. The Three-Act, Eight-Sequence Structure6. The Index Card Method7. Story Elements Checklist8. Elements of Act I9. Plan, Central Question, Central Story Action10. What's The Plan?11. Hero/ine, Protagonist, Main Character12. Hero and Heroine, Lover and Loved One13. What Makes A Great Villain?14. Elements of Act Two15. Elements of Act Two, Part 216. Elements of Act Three17. Top Ten Endings18. What Makes a Great Climax?19. Act Climaxes Overview and Examples20. Expanding on the Key Story Elements21. Expanded Story Elements Checklist22. Love Story Elements23. Fairy Tale Structure24. Meta Structure25. What is "High Concept"?26. The Rule of Three27. Voice28. First Chapters29. Theme and Thematic Image Systems30. Visual Storytelling31. Creating Suspense32. Plants and Payoffs33. The Big Twist34. Character Introductions35. Using Character Clusters36. Your First Draft is Always Going to Suck37. Top Ten Things I Know About Editing38. A Process for WritingPART TWO: STORY BREAKDOWNS39. The Breakdowns40. Leap Year41. While You Were Sleeping42. Notting Hill43. Four Weddings and a Funeral44. The Proposal45. New in Town46. Groundhog Day47. Sense and Sensibility48. Romancing the Stone49. Sea of LovePART THREE: THE BUSINESS50. Life is a Pitch Meeting51. How Do I Get a Literary Agent?52. Internet Resources for Writers53. So You Want to Know About Screenwriting54. Recommended ReadingFigure 1: Story Grid

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.