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    Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

    George Washington Plunkitt rose from impoverished beginnings to become ward boss of the Fifteenth Assembly District in New York, a key player in the powerhouse political team of Tammany Hall, and a millionaire. In a series of utterly frank talks given at his headquarters at Graziano’s bootblack stand inside the New York County Court House, he revealed to a sharp-eared and sympathetic reporter named William L. Riordon the secrets of political success as practiced and perfected by Tammany Hall titans. The result is not only a volume that reveals more about our political system than does a shelf load of civics textbooks, but also an irresistible portrait of a man who would feel happily at home playing ball with today’s lobbyists and kingmakers, trading votes for political and financial favors.Doing for twentieth-century America what Machiavelli did for Renaissance Italy, and as entertaining as it is instructive, Plunkitt of Tammany Hall is essential reading for those who prefer twenty-twenty vision to rose-colored glasses in viewing how our government works and why.

    Without it, we forget what's important to us and lose sight of the steps we might take to reach those goals. Conscious business, explains Fred Kofman, means shining this awareness on every area of your work: in recognizing the needs of others and expressing your own; in seeing the hidden emotional obstacles that may be holding your team back; in making good decisions under pressure; and even in delving into such spiritual questions as "Who am I?" and "What is my real purpose here?" In Conscious Business, this visionary teacher and consultant to Google, Microsoft, Yahoo! and other leading companies presents the complete training manual in the breakthrough techniques he has shared with over 20,000 executives on four continents.

    Volume Three records Gombrowicz's departure from Argentina for Europe, where he spends a year in Berlin and settles on the French Riviera. It details his friendship with Bruno Schulz, his reflections on Dante's "monstrous work," and his responses to the work of contemporaries, and in so doing reveals the core of a great writer's sensibility.

    Covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves.

    Honest, open, and heartfelt, Reagan’s letters reveal a man who felt most comfortable and natural with pen in hand, and a man who reached out to friend and foe alike throughout his life. Reagan: A Life in Letters is as important as it is astonishing and moving.

    The book studies the development of familiar cultural practices from India and around the world and links the regular to the esoteric and explains everything from Game Theory to the Cobra Effect without depending on graphs or equations-a modern-day miracle!Through disarmingly simple prose, the book demystifies economic theories, offers delightful insights, and provides nuance without jargon. Each chapter of this book will give you the tools to meaningfully engage with a subject that has long been considered alienating but is unavoidable in its relevance.

    At the dawn of the Industrial Revolution in eighteenth-century England, standards of measurement were established, giving way to the development of machine tools—machines that make machines. Eventually, the application of precision tools and methods resulted in the creation and mass production of items from guns and glass to mirrors, lenses, and cameras—and eventually gave way to further breakthroughs, including gene splicing, microchips, and the Hadron Collider.Simon Winchester takes us back to origins of the Industrial Age, to England where he introduces the scientific minds that helped usher in modern production: John Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. It was Thomas Jefferson who later exported their discoveries to the fledgling United States, setting the nation on its course to become a manufacturing titan. Winchester moves forward through time, to today’s cutting-edge developments occurring around the world, from America to Western Europe to Asia.As he introduces the minds and methods that have changed the modern world, Winchester explores fundamental questions. Why is precision important? What are the different tools we use to measure it? Who has invented and perfected it? Has the pursuit of the ultra-precise in so many facets of human life blinded us to other things of equal value, such as an appreciation for the age-old traditions of craftsmanship, art, and high culture? Are we missing something that reflects the world as it is, rather than the world as we think we would wish it to be? And can the precise and the natural co-exist in society?

    Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

    The entrancing memories and charming pictures assembled here transport the reader behind the scenes of the great hotels of Europe and America – including the immortal “Hotel Splendide” – and such restaurants as the Tour d’Argent in Paris and Le Pavillon in New York. Memorable dishes, the eccentric geniuses of the kitchens who created them, the opulent and often astonishing patrons who ordered them, the legendary wines and the occasions they toasted, are all evoked in rich and piquant flavor.

    It comes from knowledge of the past: You draw on what worked in other situations, in a new combination that fits the problem at hand. Napoleon's Glance -- probably the first book to link Napoleon's victories to Picasso's development as an artist! -- tells how 10 great strategists owed their success to coup d'oeil. All 10 applied it with great effort and risk and no guarantee it would work. But in case after case, we find the same story: How American women won the vote. How General Patton became the most successful Allied general on the Western Front of World War II. How Joan of Arc saved France from certain conquest by England. How in one generation Japan went from a peasant backwater to an industrial giant. How Picasso became the leading artist of the twentieth century. Though there have been scores of books written about Napoleon, this is the first popular book written for the general reader about his military strategy.

    No reader will remain indifferent, and certainly he will discover himself in one or another of the characters, or will find in them similarities to persons that he knows. There are four protagonists in this story: Two giants, George and Robert, and a pair of enormous pigs, Miles and Torie. They represent the mirror image of a confused and convulsive society that exists out of place among the changes that occur at breakneck speed. This extreme situation in which we now find ourselves is the result of wrongheaded political, social and economic policies, and of letting others control the destiny of our lives. We can behave like any one of them. We can decide to be pigs or giants, to live free or be trapped, to discover ourselves or hide behind the manipulation of the maze.

    Golf enthusiast Mike Keiser had the dream of building this British-style "links" course on a stretch of Oregon's rugged coast, and Dream Golf is the first all-inclusive account of how he turned his passion into a reality. Now, in this updated and expanded edition, golf writer Stephen Goodwin revisits Bandon Dunes and introduces readers to Keiser's latest effort there, a new course named Old Macdonald that will present golfers with a more rugged, untamed version of the game. This "new" approach to the sport is, in fact, a return to the game's origins, with a very deep bow to Charles Blair Macdonald (1856 –1939), the father of American golf course architecture and one of the founders of the U.S. Golf Association. This highly anticipated fourth course, designed by renowned golf course architect Tom Doak along with Jim Urbina — as detailed in Dream Golf — will further enhance Bandon Dunes' reputation as a place where golf really does seem to capture the ancient magic of the game.

    But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation. How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results. Systems Thinking for Social Change enables readers to contribute more effectively to society by helping them understand what systems thinking is and why it is so important in their work. It also gives concrete guidance on how to incorporate systems thinking in problem solving, decision making, and strategic planning without becoming a technical expert. Systems thinking leader David Stroh walks readers through techniques he has used to help people improve their efforts to end homelessness, improve public health, strengthen education, design a system for early childhood development, protect child welfare, develop rural economies, facilitate the reentry of formerly incarcerated people into society, resolve identity-based conflicts, and more. The result is a highly readable, effective guide to understanding systems and using that knowledge to get the results you want.