Statistics for People Who (Think They) Hate Statistics


Neil J. Salkind - 2000
    The book begins with an introduction to the language of statistics and then covers descriptive statistics and inferential statistics. Throughout, the author offers readers:- Difficulty Rating Index for each chapter′s material- Tips for doing and thinking about a statistical technique- Top tens for everything from the best ways to create a graph to the most effective techniques for data collection- Steps that break techniques down into a clear sequence of procedures- SPSS tips for executing each major statistical technique- Practice exercises at the end of each chapter, followed by worked out solutions.The book concludes with a statistical software sampler and a description of the best Internet sites for statistical information and data resources. Readers also have access to a website for downloading data that they can use to practice additional exercises from the book. Students and researchers will appreciate the book′s unhurried pace and thorough, friendly presentation.

The Fractal Geometry of Nature


Benoît B. Mandelbrot - 1977
    The complexity of nature's shapes differs in kind, not merely degree, from that of the shapes of ordinary geometry, the geometry of fractal shapes.Now that the field has expanded greatly with many active researchers, Mandelbrot presents the definitive overview of the origins of his ideas and their new applications. The Fractal Geometry of Nature is based on his highly acclaimed earlier work, but has much broader and deeper coverage and more extensive illustrations.

Money: A User’s Guide


Laura Whateley - 2018
    It will teach you how to get a great credit score, how to save hundreds on bills, and offer practical advice on every difficult conversation you’ve been avoiding including:Housing (for renters and buyers)Student LoansPensionsPaying off debtStocks and sharesEthical investmentsMoney and Mental healthMoney and LoveThis essential book will give you the confidence and clarity to take back control of your bank account, enabling you to thrive in all areas of your life.

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

MKTG


Charles W. Lamb Jr. - 1992
    Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Entrepreneurship: Successfully Launching New Ventures


Bruce R. Barringer - 2004
    Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Financial Accounting


Walter B. Meigs - 1983
    Throughout the writing process of this edition, the authors worked closely with a developmental editor to help ensure the text is student-friendly and even more responsive to the variety of learning styles. The text is enriched with real-world examples and illustrations from a variety of business environments. Futhermore, the text's new, four-color design allows instructors a high degree of flexibility and emphasis.

An Introduction to Statistical Learning: With Applications in R


Gareth James - 2013
    This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage approaches, tree- based methods, support vector machines, clustering, and more. Color graphics and real-world examples are used to illustrate the methods presented. Since the goal of this textbook is to facilitate the use of these statistical learning techniques by practitioners in science, industry, and other fields, each chapter contains a tutorial on implementing the analyses and methods presented in R, an extremely popular open source statistical software platform. Two of the authors co-wrote The Elements of Statistical Learning (Hastie, Tibshirani and Friedman, 2nd edition 2009), a popular reference book for statistics and machine learning researchers. An Introduction to Statistical Learning covers many of the same topics, but at a level accessible to a much broader audience. This book is targeted at statisticians and non-statisticians alike who wish to use cutting-edge statistical learning techniques to analyze their data. The text assumes only a previous course in linear regression and no knowledge of matrix algebra.

On Writing Well: The Classic Guide to Writing Nonfiction


William Zinsser - 1976
    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

Economics of Strategy


David Besanko - 1995
    By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition * Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. * An updated chapter on business history covers the recent dot-com bubble. * Presents economic principles without overemphasizing the math. * Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. * The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. * Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13). * Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.

Technical Communication


Mike Markel - 2002
    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

Computer Networking: A Top-Down Approach


James F. Kurose - 2000
    Building on the successful top-down approach of previous editions, this fourth edition continues with an early emphasis on application-layer paradigms and application programming interfaces, encouraging a hands-on experience with protocols and networking concepts.

CliffsNotes Math Review for Standardized Tests


Jerry Bobrow - 2010
    Your guide to a higher math score on standardized tests*SATACT(R)ASVABGMAT(R)GRE(R)CBEST(R)PRAXIS I(R)GED(R) And More!Why CliffsNotes?Go with the name you know and trustGet the information you need-fast!About the Contents:IntroductionHow to use this bookOverview of the examsPart I: Basic Skills ReviewArithmetic and Data AnalysisAlgebraPart II: Strategies and PracticeMathematical AbilityQuantitative ComparisonData SufficiencyEach section includes a diagnostic test, explanations of rules, concepts withexamples, practice problems with complete explanations, a review test, and aglossary!Test-Prep Essentials from the Experts at CliffsNotes(R)For more test-prep help, visit CliffsNotes.com(R)*SAT is a registered trademark of the College Board, which was not involved inthe production of, and does not endorse, this product.

Barron's GRE


Sharon Weiner Green - 2000
    Tests are similar to recent actual GREs in length, question types, and degree of difficulty. The manual also reviews all GRE test topics: antonym, analogy, and sentence-completion questions, reading comprehension, analytical writing, quantitative comparison questions, data interpretation, and math.

Interpersonal Communication


Kory Floyd - 2011
    "Interpersonal Communication, 2e" demonstrates how effective interpersonal communication can make students' lives better. With careful consideration given to the impact of computer-mediated communication, the program reflects the rapid changes of the modern world in which today's students live and interact. The program also helps students understand and build interpersonal skills and choices for their academic, personal, and professional lives.