Book picks similar to
Library Marketing Basics by Mark Aaron Polger


nonfiction
professional-development
library-science
marketing

The Principal's Guide To School Budgeting


Richard D. Sorenson - 2006
    This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.

Best Practices in Literacy Instruction


Lesley Mandel Morrow - 2003
    The field's leading authorities present accessible recommendations for best practices that can be tailored to fit specific classroom circumstances and student populations. Provided are strategies for helping all students succeed—including struggling readers and English language learners—and for teaching each of the major components of literacy. The book also addresses ways to organize instruction and innovative uses of technology. Chapters include concrete examples, Engagement Activities, and resources for further learning. New to This Edition*Incorporates the latest research findings and instructional practices.*Chapters on motivation, content-area teaching, new literacies, and family literacy.*Addresses timely topics such as response to intervention, the new common core standards, English language learning, and policy issues.

The Underwear in My Shoe: My Journey Through IVF, Unfiltered


Brett Russo - 2020
    Unrecognizable to herself after countless rounds of unsuccessful IVF, she felt like a failure to herself, a disappointment to her husband, and the only female on Facebook without kids.At thirty-eight, Brett had a great career and a loving partner. But when they decided to start a family, her success story took a turn. She quickly learned that the answer to when she was having kids wasn't as simple as she once thought.In The Underwear in My Shoe, Brett takes you on her journey through IVF, a story of personal struggle and isolation mixed with humor. She shows you that only when she truly lost herself did she discover her inner strength and a sisterhood in the other women going through IVF-discoveries that changed her forever.

The Will to Lead, the Skill to Teach: Transforming Schools at Every Level


Anthony Muhammad - 2011
    The authors acknowledge both the structural and sociological issues that contribute to low-performing schools and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute to a healthier school culture.

The Leader Assistant: Four Pillars of a Confident, Game-Changing Assistant


Jeremy Burrows - 2020
    Whether it's a job change, shifting deadlines, a micromanaging executive, a toxic co-worker, a high-pressure project, or an intense negotiation with a vendor, the administrative profession is not for the faint of heart.If you're looking to maintain the status quo and be "just an assistant," this book is not for you. But, if you want the confidence and ability to conquer the challenges that most try to avoid, then you're in the right place.The Leader Assistant outlines four pillars—embody the characteristics, employ the tactics, engage in relationships, and exercise self-care—that will help you rediscover your passion for the profession and become a confident, future-proof, game-changing Leader Assistant. If you neglect even one pillar, you'll head for burnout, stagnation, and anonymity. You are meant for so much more. Are you ready to be the Leader Assistant the world needs?

Start a Revolution: Stop Acting Like a Library


Ben Bizzle - 2014
    At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

On Target: How the World's Hottest Retailer Hit a Bull's-Eye


Laura Rowley - 2003
    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd


David McNally - 2002
    Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

A Teacher's Guide to Writing Conferences: The Classroom Essentials Series


Carl Anderson - 2018
    With clear and accessible language, Carl guides you through the three main parts of a writing conference, and shows you the teaching moves and intentional language that can be used in each one. He helps you understand: - how to get started with conferring, or improve your existing conferences - how to use conferences to meet the diverse needs of your student writers - how to fit conferences into your busy writing workshop schedule. More than 25 videos bring the content to life, while Teacher Tips, Q&A's, and Recommended Reading lists provide everything you need to help you become a better writing teacher.

Lord Deliver Me From Negative Self Talk 2: Unleash Your Power (Inspiration For Women)


Lynn R. Davis - 2014
    We have tremendous influence in the home; corporate world; the church; and society as a whole. But some how we have begun to lose sight of power and influence that we posses. God gave us the ability not only to birth life, but to speak life to every circumstance and situation that we face. It's time for us as women of God to embrace our purpose and power. Its time to stop bashing others and talking bad about ourselves. We have to take our words and communication more seriously. Just as Eve was a gift to Adam, we are a gift to the body of Christ. Its time for us to unleash the power of God's word in our lives.

No More Teaching a Letter a Week


Rebecca McKay - 2015
    In No More Teaching a Letter a Week, early literacy researcher Dr. William Teale helps us understand that alphabet knowledge is more than letter recognition, and identifies research-based principles of effective alphabet instruction, which constitutes the foundation for phonics teaching and learning. Literacy coach Rebecca McKay shows us how to bring those principles to life through purposeful practices that invite children to create an identity through print.Children can and should do more than glue beans into the shape of a B; they need to learn how letters create words that carry meaning, so that they can, and do, use print to expand their understanding of the world and themselves.

Shaping School Culture: Pitfalls, Paradoxes, and Promises


Terrence E. Deal - 2009
    This new edition gives expanded attention to the important symbolic roles of school leaders, including practical suggestions on how leaders can balance cultural goals and values against accountability demands, and features new and powerful case examples throughout. Most important, the authors show how school leaders can transform negative and toxic cultures so that trust, commitment, and sense of unity can prevail. Praise for Shaping School Culture "For those seeking enduring change that is measured in generations rather than months, and to create a legacy rather than a headline, then Shaping School Culture is your guide." —Dr. Douglas B. Reeves, founder, The Leadership and Learning Center, Englewood, CO "Deal and Peterson combine exquisite language, vibrant stories, and sage advice to support school leaders in embracing the paradoxical nature of their work. A 'must read' for all school leaders." —Pam Robbins, educational consultant and author "Once again, the authors have presented practitioners, researchers, professional developers, school coaches, and others with a tremendous resource for renovating and reinvigorating schools." —Karen M. Dyer, Ed.D., group director, Education and Nonprofit Sector Office, Center for CreativeLeadership, Greensboro, NC

CAPM Exam Prep: Rita's Course in a Book for Passing the CAPM Exam


Rita Mulcahy - 2006
    In addition to 12 comprehensive lessons, this innovative book includes games, exercises, Tricks of the Trade and common pitfalls and mistakes well as enough sample test questions for nearly a full CAPM exam. This book contains over 400 pages of material, including new exercises and sample questions never before in print. With critical time-saving tips, plus games and activities available nowhere else, this book will help you pass the CAPM exam on your FIRST try.

Introducing the LSAT: The Fox Test Prep Quick & Dirty LSAT Primer


Nathan Fox - 2012
    This might not be the only LSAT book you read, but it should definitely be the first. In his down-to-earth, often irreverent style, Nathan demystifies the confusing world of logic games, logical reasoning, and reading comprehension. In no time, you'll start to see through the BS and dominate the test. The approaches are easy to digest, and will stick with you when you finally sit down for the big day. No nonsense. No made-up, trademarked buzzwords. No confusing jargon. And best of all, no pulled punches. Plus, you’ll also find out how you can contact Nathan directly with your questions. So grab a pencil and crack this book. Let's get it on.

Nathan Fa'avae: Adventurer At Heart


Nathan Fa'avae - 2015
    In Adventurer at Heart he shares his life story, and provides a compelling and unique insight into this remarkable pursuit.It takes a Tour de France cyclist about 90 hours of cycling, spread over three weeks with rest days, to complete the race. An adventure race, however, can take up to 160 hours of non-stop racing over as much as six days, with virtually no sleep or rest. To excel at this sport requires an elite level of skill in mountain running, mountain biking, kayaking, rafting and navigation but, above all, an almost superhuman capacity to endure suffering and pain.Part-Samoan, Nathan was raised in Nelson, and it was as a wayward adolescent that he discovered outdoor adventure. Since then he has never looked back, and has been a full-time adventurer working as an outdoor educator, the owner of multiple adventure-based businesses, and a professional athlete.Nathan’s career has taken him all over the world, and he has raced in the deserts of Africa, Mexico and the Emirates, the plains of Tibet and China, and the peaks and valleys of Nepal, Ecuador, Brazil, Patagonia, Russia, the European Alps, and New Zealand.Adventurer at Heart is a story of courage and perseverance, and of overcoming tremendous challenges. Nathan Fa’avae is an outstanding New Zealander, and this book is an inspiring account of what it takes to become a world champion.