Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    Worries about the dangers that nuclear plants and their radioactive waste posed to nearby communities grew over time, and plant construction in the UnitedStates virtually died after the early 1980s. The 1986 disaster at Chernobyl only reinforced nuclear power's negative image. Yet in the decade prior to the Japanese nuclear crisis of 2011, sentiment about nuclear power underwent a marked change. The alarming acceleration of global warming due to theburning of fossil fuels and concern about dependence on foreign fuel has led policymakers, climate scientists, and energy experts to look once again at nuclear power as a source of energy.In this accessible overview, Charles D. Ferguson provides an authoritative account of the key facts about nuclear energy. What is the origin of nuclear energy? What countries use commercial nuclear power, and how much electricity do they obtain from it? How can future nuclear power plants be madesafer? What can countries do to protect their nuclear facilities from military attacks? How hazardous is radioactive waste? Is nuclear energy a renewable energy source? Featuring a discussion of the recent nuclear crisis in Japan and its ramifications, Ferguson addresses these questions and more inNuclear Energy: What Everyone Needs to Know(R), a book that is essential for anyone looking to learn more about this important issue.What Everyone Needs to Know(R) is a registered trademark of Oxford University Press.

    Eating a vegan diet that is free of animal products requires creativity. For those who are exploring veganism for the first time, Vegan Cookbook for Beginners will inspire you to create filling and flavorful plant-based meals to please even the most skeptical carnivore. With more than 150 versatile vegan recipes, Vegan Cookbook for Beginners will let you experience the benefits of improved health and increased energy through eating vegan with recipes that are hearty, comforting, and nutritious. Going vegan is a smart choice for your body and the planet, and Vegan Cookbook for Beginners will take the guesswork out of cooking everyday vegan meals. Vegan Cookbook for Beginners will help you enjoy the benefits of veganism today with: * More than 150 easy and delicious vegan recipes straight from Vegan Cookbook * 2-week Vegan Cookbook meal plan Introduction to the core principles of veganism * Overview of the health benefits of going vegan *Advice on equipping your kitchen and stocking your pantry from the editors of Vegan Cookbook With help from Vegan Cookbook for Beginners, the transition to a vegan lifestyle will be easy and enjoyable.

    As a result, many students talk about college in ways that cause them to overlook some of their most important learning opportunities. Becoming a Learner asks students to carefully reconsider conventional common sense about college and learning, and invites them to consider a new conversation about college and learning that focuses on who they are becoming and their ability to learn.

    Chapter topics include atomic structure, molecular orbitals, organometallic chemistry, simple bonding theory, symmetry and group theory, and more. For chemists and other professionals who want to update or improve their background in the field.

    The goal of this book is to bring together quantum mechanics, the quantum theory of solids, semiconductor material physics, and semiconductor device physics in a clear and understandable way.

    The Numerology Guidebook will uncover your destiny and life purpose, along with your future potential, in a simple and easy-to-understand way. Whether you’re looking to choose your ideal partner or career, a business or baby name, or your wedding day, numerologist Michelle Buchanan will show you how.      Numerology is the ultimate tool for self-love and understanding that will help you improve your relationships with others and yourself. If you’re interested in parenting or manifesting “by the numbers”—or you simply need help deciding whether to use your maiden or married name after marriage or divorce—this is the perfect book for you. It will teach you everything you need to know about forecasting major life events, such as when to get married (or end a relationship), have children, change jobs, move, focus on your finances, travel, study, or work on your personal and spiritual development. If you’re searching for a life of happiness and meaning, the ancient science of numbers will assist you on your journey!

    "Fake Science 101" is here to tackle those questions that are too tough to really answer. Like why is the sky blue? Where did the dinosaurs go? And what's with Einstein's hair?If you love Fake Science on the World Wide Web, you will love it even more on paper.* This cutting-edge volume shares the freshest discoveries to date made by the Fake Science lab--and completely ignores the sneers from the scientific community over its lack of research. "Fake Science 101" is your go-to textbook for when the facts are just too confusing.*Unless you are a tree.

    Keeping themorganized can be a challenge, but an organized classroom is essential and allows students and the teacher to fully focus on learning by eliminating distractions. Organized Teacher, Happy Classroom provides practical, proven methods for maintaining an organized classroom throughout the entire school year.Inside you’ll find:• Strategies for managing students’ papers, curriculum material, and essential paperwork• Time management tips to maximize your instruction time and lesson planning• Organizing systems you can teach your students to improve self reliance andaccountability• Checklists for starting and ending the year well organized• Helpful forms and templates you can use in your classroom• Plans for arranging a classroom that promotes positive student participation• Support to simplify your classroom• Efficient storage solutions for all teacher and student materialsWhether you teach primary, intermediate, middle school or high school, this bookwill help you organize your time, paperwork, and classroom spaces.

    Designed for graduate and advanced undergraduate students, it includes the contributions of leading thinkers, educators, and practitioners who provide an in-depth and objective appraisal of why and how we organize health care the way we do; the enormous impact of health-related behaviors on the structure, function, and cost of the health care delivery system; and other emerging and recurrent issues in health policy, health care management, and public health. To update this book with the rapid changes that have occurred in health care through November 2013, a separate chapter, the Affordable Care Act (ACA) Supplement, is available to students and instructors as a downloadable PDF.This text is divided into five sections, in order to provide some coherence to this broad terrain. Part I, The Current U.S. Health Care System, addresses major characteristics and issues, including reform, financing, and comparative health care systems. This section now includes multiple new charts and tables providing concrete health care data. Part II, Population Health, focuses on health behavior, including health care models, public health policy and practice, risk factors, facilitating healthy lifestyle practices, and access to care. Part III, Medical Care Delivery, addresses integrated health models, delivering high-quality health care, health care costs and value, and comparative effectiveness. Part IV, Support for Medical Care Delivery, concerns governance and management issues, including accountability, the health workforce, and information technology. Part V, The Future of Health Care Delivery in the United States, includes a new 5-year trend forecast.Key Features: Includes major provisions of the Patient Protection and Affordable Health Care Act of 2010Each chapter includes these special features: key concepts; extensive mapping resources; key words; learning objectives; discussion questions; and case studiesCovers the newest models of care, such as Accountable Care Organizations and Integrated Delivery SystemsExamines new ways of conceptualizing and assessing health care, including comparative effectiveness researchFeatures contributions by leading scholars and key figures within the U.S. health care system, including John Billings, JD; Carolyn M. Clancy, MD; C. Tracy Orleans, PhD; and Michael S. Sparer, PhD, JDContains new coverage of health reform, developing countries, population health, public health and catastrophic events, and a broadened discussion of the health care workforceAffordable Care Act (ACA) Supplement available to students and instructors as a downloadable PDF. Available to Instructors: Instructor's Guide (updated to reflect content from ACA supplement)PowerPoint PresentationsImage BankTest Bank (updated to reflect content from ACA supplement)"

    Unfortunately, the subject has gained a notorious reputation for difficulty, with forbidding looking mathematics and a peculiar diagrammatic language described in an array of unforgiving, weighty textbooks aimed firmly at aspiring professionals. However, quantum field theory is too important, too beautiful, and too engaging to be restricted to the professionals. This book on quantum field theory is designed to be different. It is written by experimental physicists and aims to provide the interested amateur with a bridge from undergraduate physics to quantum field theory. The imagined reader is a gifted amateur, possessing a curious and adaptable mind, looking to be told an entertaining and intellectually stimulating story, but who will not feel patronised if a few mathematical niceties are spelled out in detail. Using numerous worked examples, diagrams, and careful physically motivated explanations, this book will smooth the path towards understanding the radically different and revolutionary view of the physical world that quantum field theory provides, and which all physicists should have the opportunity to experience.To request a copy of the Solutions Manual, visit http: //global.oup.com/uk/academic/physics/ad....

    This behavior is very much different from what we humans are used to dealing with in our everyday lives, so naturally this subject is quite hard to comprehend for many. We believed that the best way to introduce the subject reliably is to start at the beginning, presenting the observations, thoughts and conclusions of each of the world’s greatest physicists through their eyes, one at a time. In this way we hope that the reader may take an enjoyable journey through the strange truths of quantum theory and understand why the conclusions of these great minds are what they are. This book starts with the most general view of the world and gradually leads readers to those new, unbelievable but real facts about the very nature of our universe.

    In the most thorough and painstakingly researched book to be published since the 1980s, specialist music editor Elaine Gould provides a comprehensive grounding in notational principles.Behind Bars covers everything from basic rules, conventions and themes to complex instrumental techniques, empowering the reader to prepare music with total clarity and precision. With the advent of computer technology, it has never been more important for musicians to have ready access to principles of best practice in this dynamic field, and this book will support the endeavors of software users and devotees of hand-copying alike. The author's understanding of, and passion for, her subject has resulted in a book that is not only practical but also compellingly readable.This seminal and all-encompassing guide encourages new standards of excellence and accuracy and, at a weighty 704 pages, it is supported by 1,500 music examples of published scores from Bach to Xenakis.