Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Roosevelt expresses her philosophy of life by relating the experiences which have enabled her to cope with personal and public responsibilities.

    Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you’re speaking up in a meeting, pitching a client, or walking into a job interview.   In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience’s attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact.  Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.

    The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli yet as humanistic and scrupulously moral as Marcus Aurelius.

    Its purpose is to inspire the extra level of effort that produces exponential results.

    This book is for you if you have no dreams at all. It's for you if you've bought the lie that you'll never amount to anything. That's not true. Your life is BIG--far bigger than you've imagined. Inside these pages lie the keys to recognizing the full potential of your life. You won't necessarily become a millionaire (though you might), but you will attain a life that is rewarding, significant, and more fruitful than you ever thought possible. The author of this book knows about hardship. Ben Carson grew up in inner-city Detroit. His mother was illiterate. His father had left the family. His grade-school classmates considered Ben stupid. He struggled with a violent temper. In every respect, Ben's harsh circumstances seemed only to point to a harsher future and a bad end. But that's not what happened. By applying the principles in this book, Ben rose from his tough life to one of amazing accomplishments and international renown. He learned that he had potential, he learned how to unleash it, and he did. You can too. Put the principles in this book in motion. Things won't change overnight, but they will change. You can transform your life into one you'll love, bigger than you've ever dreamed.

    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

    The Mahabharata is obsessed with the elusive notion of dharma - in essence, doing the right thing. When a hero falters, the action stops and everyone weighs in with a different and often contradictory take on dharma. The epic's characters are flawed, but their incoherent experiences throw light on our familiar dilemmas. Gurcharan Das's best-selling book India Unbound examined the classical aim of artha, material well being. This, his first book in seven years, dwells on the goal of dharma, moral well being. It addresses the central problem of how to live our lives in an examined way - holding a mirror up to us and forcing us to confront the many ways in which we deceive ourselves and others. What emerges is a doctrine of dharma that we can apply to our business decisions, political strategies and interpersonal relationships - in effect, to life itself.

    In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters’ tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

    In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals—but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimize performance.Within these pages discover the keys to becoming stronger, smarter, faster, and healthier. There is only one way to achieve true freedom: The Way of Discipline. Read this book and find The Way.

    Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important--how can you lead them?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched.In Empowered, Forrester's Josh Bernoff--coauthor of the pioneering book Groundswell--and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions.Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:- Statistical analysis of the 16% of customers who account for 80% of the online influence- The four-step IDEA process to transform customer-facing service, marketing, and mobile applications- A tool to score HERO projects on value and effort, to offer guidance on which projects to support- The HERO index: A scorecard of the industries and departments with the most--and the fewest--HEROes- Roadmaps for collaboration systems that stimulate and support HERO innovation- The game plan for IT's new role as a key partner in technology ideas throughout the company- Dozens of case studies and examples from firms in every industry, from retail to business servicesArmed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them--it's your choice. Empowered will help you make the right decision.

    Now, Suze has revised and updated this million-copy bestseller to further inspire readers to find the courage to start over in these changing times and realize their true potential for material and spiritual wealth—even in today’s challenging economic climate.Now available in trade paperback for the first time, this edition goes beyond Suze’s earlier work in outlining a life-changing process for manifesting abundance and brings her revolutionary ideas of combining the spiritual and the financial up to date. With honesty, empathy, and a dazzling knowledge of how the world of money works, the country’s most trusted financial expert motivates readers to summon the courage to cope with tragedy—whether it’s personal or global—along with its economic aftermath. Rich in spirit, The Courage to Be Rich also reveals how a sagging economy may influence the money readers have—and have yet to make—and what they need to do to safeguard their financial future without sacrificing their generosity.With new information that pertains to recent changes in tax laws and how they affect IRAs, The Courage to Be Rich addresses the financial issues and milestones we face throughout our lives—marriage, divorce, and death; buying a home; and spending (and overspending) on life's necessities and luxuries. Suze shows readers how to take control of their financial tomorrows today with her trademark expertise and compassion, and convinces us that we can alter our financial destinies only when our intentions are in harmony our actions. That process begins with overcoming and forgiving feelings of fear—an emotion that acts as an internal obstacle to wealth. Suze explains how to make room for more money by eliminating all the clutter—thoughts, words, actions, and material objects—blocking its path. This newfound clarity will empower readers to start afresh to create the true wealth they want and deserve.In The Courage to Be Rich, Suze urges readers to live beyond the bottom line by passing money through their hearts and hands out into the world, to make it a better place. She demonstrates how every action taken is an offering to the world that repays in kind, and how charity has the power to enhance every life. Best of all, she explains how to determine when one is giving too much and when one is giving too little.Combining practical strategies, personal exercises, compelling case studies, and her trademark provocative insights, Suze guides readers through the financial rites of passage, detailing how to:Find the courage to endure financial setbacks and overcome feelings of shame, fear, or anger about money Keep money safe in a weak economy Speak the language of wealth rather than the language of poverty Break debilitating patterns that keep you from having more and being more Protect your life against the financial "what-ifs" Start over from nothing Use your home to secure your retirement years Prepare safely and wisely for the future Bring together the laws of wealth with the laws of lifeFor Suze, The Courage to Be Rich means valuing people over money and money over things. It means having all that you love and loving all that you have. It means turning toward your money and turning some of your money toward others. Ultimately, it means taking the courageous steps necessary to attain your material and spiritual wealth.Practical, spiritual, and above all, soundly financial, The Courage to Be Rich is a book for today’s challenging times.

    He waited. And waited. He never heard back a single response. Fear began to creep in. He couldn’t find a job because of one simple reason: He was blending in with the masses. Panic began to race through his mind. "Seriously, what the hell am I doing here?" He took a deep breath, stepped back and assessed the situation. And then a stroke of genius hit him. He was going to be bold. Inspiring. Outrageous. Awkward. Funny. Unbelievable. It was in this moment Matt Epstein created the most viral and successful job campaign of our lives. By the time his campaign was finished, he had amassed these results: • Received 80 interview offers from companies like Google, Salesforce.com, Microsoft, Amazon, Etsy and SigFig (among many more) • Received over 400,000 unique visits and 720,000 page views for his site • Received over 450,000 YouTube views • Received 20,000 Facebook Likes, 4,800 Tweets and 4,100 Google +’s • Received print, online and TV coverage across the world from TechCrunch, Gizmodo, to the Washington Post and Wall Street Journal How is it that Matt was able to get publicity from just about every big name media outlet, generate a massive fan base and garner 80 interview offers from top tier, innovative companies while so many of us have to beg for a single interview? What does Matt Epstein know that we don’t? In fact, what do all these people know that we don’t? Hanna Phan sent the “Tweet heard ‘round the world” to the CEO of one of the hottest technology start ups in the world and had 1,290 people share her story on Facebook, 1,854 retweets, 204 LinkedIn shares and multiple job offers from different companies. Nagesh Palepu overcame being nearly deaf at a young age and went through an incredibly journey as his career started as a cashier at McDonald’s and continues today as the CEO of a highly successful company today. Sarah Rossdale started working in a tiny ice cream stand and fought her way to her dream job at Disney, all while competing against her own roommate. Nelson Wang went from Labor Foreman to a Partner Manager managing a multi-million dollar territory of business and built a LinkedIn brand so powerful that he had recruiters from Google, Apple, Verizon, Paypal, and HP reaching out to him. And finally, Jerry, at the tender age of 20, overcame a life and death experience to build an incredibly successful career. His comeback story reminds us of the importance of enjoying the moment and having balance in our lives. So what do they know that we don't? It’s simple really. They all acknowledged one fundamental fact: The resume is dead. Your job opportunities, however, are alive and well. If you learn the secrets on how to be an artist and to create with emotion. This book will teach you how. This step by step guide also includes: ★ 500 of the top interview questions and answers created by Fortune 100 HR experts ★ How to create your own website and blog from scratch in under 10 minutes ★ The top 5 secrets on how to build a standout LinkedIn brand ★ Additional tips on how to leverage new media tools like YouTube, SlideRocket, Twitter, Prezi and Facebook ★ How to garner recommendations from CEOs, VPs, Managers and peers ★ How

    It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.  By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

    Discover what three million readers have already discovered: that true significance is found only in Christ.Robert McGee's bestselling book has helped millions of readers learn how to be free to enjoy Christ's love while no longer basing their self-worth on their accomplishments or the opinions of others. In fact, Billy Graham said that it was a book that "should be read by every Christian."What makes this book so uniquely powerful is understanding that the journey begins in a very private place—your thoughts. “When I fail at something, I feel lousy about myself. When others do not approve of me, I can’t seem to get over it. Sometimes it feels like I’ll never measure up.”These are the universal lies that trigger the cycle of self-doubt, robbing you of joyful living. Now, you can free yourself from these self-defeating lies.One by one, The Search for Significance confronts these lies, dismantles them, and points you to a higher truth that is the source of life’s meaning. It points you to Almighty God—the source of life itself.In this re-launch of this timeless classic, you will:Gain new skills for getting off the performance treadmillDiscover how four false beliefs have negatively impacted your lifeLearn how to overcome obstacles that prevent you from experiencing the truth that your self-worth is found only in the love, acceptance, and forgiveness of ChristWith a hands-on workbook and new, revised material, now is the perfect time to discover The Search for Significance. If you’ve already encountered its life-changing truths, there is no better time to explore them all over again, enriching your life in the process. Your own journey begins with this step.Other products in the Search for Significance family of products include a devotional journal and youth edition.