Surveillance Valley: The Rise of the Military-Digital Complex


Yasha Levine - 2018
    This idea--using computers to spy on people and groups perceived as a threat, both at home and abroad--drove ARPA to develop the internet in the 1960s, and continues to be at the heart of the modern internet we all know and use today. As Levine shows, surveillance wasn't something that suddenly appeared on the internet; it was woven into the fabric of the technology.But this isn't just a story about the NSA or other domestic programs run by the government. As the book spins forward in time, Levine examines the private surveillance business that powers tech-industry giants like Google, Facebook, and Amazon, revealing how these companies spy on their users for profit, all while doing double duty as military and intelligence contractors. Levine shows that the military and Silicon Valley are effectively inseparable: a military-digital complex that permeates everything connected to the internet, even coopting and weaponizing the antigovernment privacy movement that sprang up in the wake of Edward Snowden.With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news--and the device on which you read it.

Softwar: An Intimate Portrait of Larry Ellison and Oracle


Matthew Symonds - 2003
    The company he cofounded and runs, Oracle, is the number one business software company. Perhaps even more than Microsoft's, Oracle's products are essential to today's networked world. In Softwar, journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend. With a new and expanded epilogue for the paperback edition that tells the story behind Oracle's epic struggle to win control of PeopleSoft, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life.

Free: The Future of a Radical Price


Chris Anderson - 2009
    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

Inside Steve's Brain


Leander Kahney - 2008
    Hes also one of the most controversial CEOs in history, allegedly throwing epic tantrums, firing staff in elevators, and taking credit for other peoples achievements. So whats the real story? According to Leander Kahney, who has covered Jobs since the early 1990s as a reporter, editor, and book author, hes a fascinating bundle of contradictions. Hes an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them. Hes a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. Hes a Buddhist and antimaterialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the personality traits that some consider flawsnarcissism, perfectionism, total faith in his intuitionto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. After interviewing more Apple insiders than any previous author, Kahney has distilled the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands.

Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality


Bill Kilday - 2018
    While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

Direct from Dell: Strategies that Revolutionized an Industry


Michael Dell - 1999
    In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world. Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over "In Direct from Dell," you will learn why it's better for any business starting out to have too little capital rather than too muchwhy your people pose a greater threat to the health of your business than your competitionhow you can exploit your competition's weakness by exposing its greatest strengthhow intergrating your business virtually can make the difference between being quick -and being deadand much more

Machine, Platform, Crowd: Harnessing Our Digital Future


Andrew McAfee - 2017
    Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Netflixed: The Epic Battle for America's Eyeballs


Gina Keating - 2012
    They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.

Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages


Carlota Pérez - 2002
    Carlota Perez draws upon Schumpeter's theories of the clustering of innovations to explain why each technological revolution gives rise to a paradigm shift and a "New Economy" and how these "opportunity explosions", focused on specific industries, also lead to the recurrence of financial bubbles and crises. These findings are illustrated with examples from the past two centuries: the industrial revolution, the age of steam and railways, the age of steel and electricity, the emergence of mass production and automobiles, and the current information revolution/knowledge society. By analyzing the changing relationship between finance capital and production capital during the emergence, diffusion and assimilation of new technologies throughout the global economic system, this book sheds light on some of the most pressing economic problems of today.

The Myths of Innovation


Scott Berkun - 2007
    We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in The New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein’s discovered E=mc2 or Tim Berner Lee’s developed the idea of the world wide web, you will see how to develop existing knowledge into new innovations.Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it's lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business and science, you’ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself. You'll discover:Why problems are more important than solutionsHow the good innovation is the enemy of the greatWhy children are more creative than your co-workersWhy epiphanies and breakthroughs always take timeHow all stories of innovations are distorted by the history effectHow to overcome people’s resistance to new ideasWhy the best idea doesn’t often winThe paperback edition includes four new chapters, focused on appling the lessons from the original book, and helping you develop your skills in creative thinking, pitching ideas, and staying motivated."For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don’t have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we’re satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text"Berkun sets us free to change the world." -- Guy Kawasaki, author of Art of the StartScott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business Review and Bloomberg Businessweek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his blog: scottberkun.com and tweets at @berkun.

Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon


Kim Zetter - 2014
    The cause of their failure was a complete mystery.Five months later, a seemingly unrelated event occurred. A computer security firm in Belarus was called in to troubleshoot some computers in Iran that were caught in a reboot loop—crashing and rebooting repeatedly. At first, technicians with the firm believed the malicious code they found on the machines was a simple, routine piece of malware. But as they and other experts around the world investigated, they discovered a virus of unparalleled complexity and mysterious provenance and intent. They had, they soon learned, stumbled upon the world’s first digital weapon.Stuxnet, as it came to be known, was unlike any other virus or worm built before: It was the first attack that reached beyond the computers it targeted to physically destroy the equipment those computers controlled. It was an ingenious attack, jointly engineered by the United States and Israel, that worked exactly as planned, until the rebooting machines gave it all away. And the discovery of Stuxnet was just the beginning: Once the digital weapon was uncovered and deciphered, it provided clues to other tools lurking in the wild. Soon, security experts found and exposed not one but three highly sophisticated digital spy tools that came from the same labs that created Stuxnet. The discoveries gave the world its first look at the scope and sophistication of nation-state surveillance and warfare in the digital age.Kim Zetter, a senior reporter at Wired, has covered hackers and computer security since 1999 and is one of the top journalists in the world on this beat. She was among the first reporters to cover Stuxnet after its discovery and has authored many of the most comprehensive articles about it. In COUNTDOWN TO ZERO DAY: Stuxnet and the Launch of the World’s First Digital Weapon, Zetter expands on this work to show how the code was designed and unleashed and how its use opened a Pandora’s Box, ushering in an age of digital warfare in which any country’s infrastructure—power grids, nuclear plants, oil pipelines, dams—is vulnerable to the same kind of attack with potentially devastating results. A sophisticated digital strike on portions of the power grid, for example, could plunge half the U.S. into darkness for weeks or longer, having a domino effect on all other critical infrastructures dependent on electricity.

The Cult of We: Wework, Adam Neumann, and the Great Startup Delusion


Eliot Brown - 2021
    Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion--at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann, who grew up in part on a kibbutz, looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax office culture. He called it WeWork. Though the company was merely subleasing amenity-filled office space to freelancers and small startups, Neumann marketed it like a revolutionary product--and investors swooned.As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider, he boasted. It would build schools, create WeWork cities, even colonize Mars. Could he, Neumann wondered from the ice bath he'd installed in his office, become the first trillionaire or a world leader? In pursuit of its founder's grandiose vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital. In late 2019, just weeks before WeWork's highly publicized IPO, a Hail Mary effort to raise cash, everything fell apart. Neumann was ousted from his company--but still was poised to walk away a billionaire.Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks, from a Japanese billionaire with designs on becoming the Warren Buffet of tech, to leaders at JPMorgan and Goldman Sachs who seemed intoxicated by a Silicon Valley culture where sensible business models lost out to youthful CEOs who promised disruption. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley unicorns? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive account of WeWork's unraveling.

Out of Their Minds: The Lives and Discoveries of 15 Great Computer Scientists


Dennis E. Shasha - 1995
    The latter half of our century has seen its own Renaissance - informations technology has changed irrevocable the way we live, work, and think about the world. We are fortunate, therefore, that the authors of Out of Their Minds have been able to talk so candidly with the founders of computer science. In Out of their Minds, readers will hear the Newtons and Euclids of the computer age as they talk about their discoveries in information technology that have changed forever the way we live, work, and think about the world. Based on interviews by freelance writer Cathy Lazere and the expertise of computer scientist Dennis Shasha, Out of their Minds introduces readers to fifteen of the planet's foremost computer scientists, including eight winners of the Turing Award, computing's Nobel Prize. The scientists reveal themselves in fascinating anecdotes about their early inspirations and influences, their contributions to computer science, and their thoughts on its explosive future. These are the programmers whose work

Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World


Cade Metz - 2021
    Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling.--Walter Isaacson, author of The Code Breaker Recipient of starred reviews in both Kirkus and Library JournalTHE UNTOLD TECH STORY OF OUR TIMEWhat does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create?With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.Long dismissed as a technology of the distant future, artificial intelligence was a project consigned to the fringes of the scientific community. Then two researchers changed everything. One was a sixty-four-year-old computer science professor who didn't drive and didn't fly because he could no longer sit down--but still made his way across North America for the moment that would define a new age of technology. The other was a thirty-six-year-old neuroscientist and chess prodigy who laid claim to being the greatest game player of all time before vowing to build a machine that could do anything the human brain could do.They took two very different paths to that lofty goal, and they disagreed on how quickly it would arrive. But both were soon drawn into the heart of the tech industry. Their ideas drove a new kind of arms race, spanning Google, Microsoft, Facebook, and OpenAI, a new lab founded by Silicon Valley kingpin Elon Musk. But some believed that China would beat them all to the finish line.Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question:How far will we let it go?

The Elon Musk Blog Series: Wait But Why


Tim Urban - 2016
     Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog posts that Vox’s David Roberts called “the meatiest, most fascinating, most satisfying posts I've read in ages.” Here is the whole series, in one ebook.