Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    But before he became a worldwide sensation, Scott Turow wrote a book that is entirely true, the account of his own searing indoctrination into the field of law called... The first year of law school is an intellectual and emotional ordeal so grueling that it ensures only the fittest survive. Now Scott Turow takes you inside the oldest and most prestigious law school in the country when he becomes a "One L," as entering students are known at Harvard Law School. In a book that became a national bestseller, a law school primer, and a classic autobiography, he brings to life the fascinating, shocking reality of that first year. Provocative and riveting, One L reveals the experience directly from the combat zone: the humiliations, triumphs, hazings, betrayals, and challenges that will make him a lawyer-and forever change Turow's mind, test his principles, and expose his heart.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    It offers a no-nonsense walk through all the steps in the instructional design process and each step is explained in language that is conversational and easy to understand. This new edition addresses such topics as learning analysis, return on investment, and designing asynchronous and synchronous e-learning, as well as a wealth of illustrative examples of storyboards and professional commentary and case studies from professionals in the field.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more Discover how to* Secure your ideal paralegal position* Pick the right area of the law for you* Prepare documents for litigation* Conduct legal research* Manage a typical law officeSample resumes, letters, forms, legal documents, and links to online legal resources. Please see the CD-ROM appendix for details and complete system requirements.

    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

    Unafraid of rejection or failure, Michael has taken on the most difficult and challenging cases of our times and despite the odds, won plenty. In Memoirs of a Radical Lawyer Michael dissects many of them, revealing his motivations, meticulous approach to forensic science, cross examination techniques, the political dimensions and emotional reactions with clarity, subtlety and charm. Interspersed with personal anecdotes and recollections, this insightful book is liberally laced with Michael's quirky brand of anarchic humour. Cases range from the Angry Brigade, the Bradford 12, the Birmingham Six, the Bloody Sunday Inquiry, Angela Cannings, Jill Dando, Ruth Ellis, Dodi Fayed, the 'Fertilizer' conspiracy, Iraqi hi-jackers, Stephen Lawrence, Fatmir Limaj (Leader of the Kosovan Liberation Army), the Marchioness Disaster, the Price sisters, the 'Ricin' trial, Risley prison riots, Tahira Tabassum, Judith Ward, Arthur Scargill and the miners to the Jean Charles de Menezes inquiry, and many more. Issues of public concern, human rights and innovative attempts to construct a democratic legal system are discussed in full, but Memoirs of a Radical Lawyer also unveils with honesty and wit a man who has put as much passion and energy into his life as his work, one of the great personalities of our time.

    Featuring programs and resources available throughout the U.S. and Canada"An authoritative and comprehensive overview of the benefits of energy-efficient homes." ---Kirkus ReviewsLive in a Home that Pays You Back lights the way for enjoying a home that is healthier, more comfortable, saves money, and reduces your carbon footprint. Whether you are planning to build, buy, or retrofit a home, award-winning author Anna DeSimone takes you on a virtual tour through the home of the future. A practical reference guide that can be used for years to come, this illuminating book uncovers every part and parcel of the sustainable home, with precise explanations and infographics, plus hundreds of resources for further exploration. You'll have fun exploring the world of renewable energy, such as solar photovoltaics, wind power, geothermal energy, hydro-electric power, and biomass fuels. You'll learn how "positive energy" puts money in your pocket through incentives such as net metering, net billing or renewable energy certificates--a tradeable commodity with cash value.This eye-opening book takes a look at the health benefits of living in an energy-efficient home, and includes guidance about water safety, biological pollutants and environmental toxins. Everything you need to know about energy scores, building certifications, and the home building options for net zero, net zero ready, passive homes, pre-fab, modular, log and timber, and more. Mortgage financing chapter covers down payment assistance, national energy-efficient loan programs, borrower qualification incentives, and how to roll in the cost of an energy retrofit into your mortgage.The path to zero can be taken in small steps. This book prepares you and your household to make informed decisions for implementing energy-efficient technologies according to your needs and budget. And you'll enjoy many kinds of payback, every step of the way.Book includes a directory of rebates and incentives by Canadian province and U.S. state. Available in paperback and e-book.

    

    The LSAT Trainer. Your LSAT score is the most important part of the law school admissions process. It is far more important than your essays, your recommendations, your GPA, where you went to college, or where you come from. A top LSAT score can open doors for you that would be virtually impossible to open otherwise. Most people are capable of drastically improving their scores with the right preparation. Most people score about the same on the actual exam as they do on their first diagnostic. The LSAT Trainer is the most advanced and effective LSAT learning system ever developed. No other book has ever explained the LSAT with as much depth and clarity, or presented strategies that are as simple, intuitive, and effective. But that's not what makes The LSAT Trainer truly special... Other books are designed to help you understand The LSAT. And that's what we expect our academic books to do. But the LSAT is not a test of what you know. Arguably, a super-smart eighth grader with no advanced training but great reading skills and common sense can get a perfect score on the exam. The LSAT is a test of how you think. The LSAT Trainer is a workbook--it is specifically designed to help you get better and better at thinking through and solving LSAT questions. Lessons and strategies are carefully combined with pinpointed drills and hundreds of real LSAT problems to help you transform what you read about into what you can do. Other books can help you understand the LSAT. The LSAT Trainer will help you get better at it.

    When John Hargrave first invested in cryptocurrency, the price of a single bitcoin was about $125; a few years later, that same bitcoin was worth $20,000. He wasn’t alone: this flood of new money is like the early days of the Internet, creating a new breed of “blockchain billionaires.” Sir John has unlocked their secrets. In Blockchain for Everyone, Sir John reveals the formula for investing in bitcoin and blockchain, using real-life stories, easy-to-understand examples, and a healthy helping of humor. Packed with illustrations, Blockchain for Everyone explains how (and when) to buy bitcoin, cryptocurrencies, and other blockchain assets, with step-by-step instructions. Blockchain for Everyone is the first blockchain investing book written for the layperson: a guide that helps everyone understand how to build wealth wisely. It’s the new investing manifesto!

    The Asylum is a stunning exposé by a seasoned Wall Street journalist that once and for all reveals the truth behind America’s oil addiction in all its unscripted and dysfunctional glory.In the tradition of Too Big to Fail and Liar’s Poker, author Leah McGrath Goodman tells the amazing-but-true story of a band of struggling, hardscrabble traders who, after enduring decades of scorn from New York’s stuffy financial establishment, overcame more than a century of failure, infighting, and brinksmanship to build the world’s reigning oil empire—entirely by accident.

    With those in mind, I will recap briefly the series so far…In Cold Blood: Discovering Chris Watts - Part One - The FactsWe guess it’s safe to say most people will have heard of the Watts case. Christopher (Chris) Lee Watts, the dashing, seemingly genteel, affable man who murdered his entire family in a calculated attack that shocked the entire world. Shanann Watts, his pregnant, incredibly beautiful wife whose life was snuffed out because her doting husband decided he wanted a fresh start. Bella Marie and Celeste Cathryn (CeCe) Watts, adorable sisters who worshipped their father, the very man who suffocated them both in cold blood using their comfort blankets against them. He then went on to dispose of their tiny bodies into huge tanks filled with toxic crude oil. Nico Lee Watts, Chris and Shanann’s unborn son.During this series we will look at the facts, the police investigation, the evidence, hear Chris Watts’ explanation and his reasoning. We will try to make some sense of what occurred during the early hours of August 13th 2018. We will endeavour to present to you all aspects of the case, right from the initial investigation and how it unfolded, to the first and subsequent confessions all transcribed word for word (where possible) from actual video and audio footage obtained from the FBI’s Discovery Files.A Deal With the Devil - Discovering Chris Watts - Part Two - The FactsAt the end of book one, Chris Watts had finally confessed to murdering his beautiful family and disposing of their bodies at an oil field.In part two, we focus on…•… the grim discovery and recovery of the bodies.•… the chilling details of the autopsies.•… the remaining police interviews of Nichol Kessinger.•… the Plea Deal.•… the sentencing.•… Chris Watts Prison Interview.What to expect in this book…The Truth Within the Lies: Discovering Chris Watts - Part Three – The TheoriesFor anyone new to this case, the first thing they ask is why? And unfortunately no amount of reading, or watching, or studying will answer that for you. The only person who knows the absolute truth is Chris Watts himself, and for some reason he has refused to confess all up to now. Oh yes, he’s confessed to much of it, but there are so many discrepancies, changed statements, obvious lies and omissions. The online True Crime Community is rife with scenarios and theories and some of them are eye-poppingly, jaw-droppingly valid. So we’ve given you the facts, and now we intend to put forward some of the theories to see if we can work out which truths have been weaved through the lies and vice-versa.Please note: These theories are not the opinions of the authors and in no way are they saying these events are actually true. But they are most definitely food for thought…

    Each new crop experiences startlingly high rates of depression, anxiety, fatigue, and dissatisfaction. Kathryne M. Young was one of those disgruntled law students. After finishing law school (and a PhD), she set out to learn more about the law school experience and how to improve it for future students. Young conducted one of the most ambitious studies of law students ever undertaken, charting the experiences of over 1000 law students from over 100 different law schools, along with hundreds of alumni, dropouts, law professors, and more.How to Be Sort of Happy in Law School is smart, compelling, and highly readable. Combining her own observations and experiences with the results of her study and the latest sociological research on law schools, Young offers a very different take from previous books about law school survival. Instead of assuming her readers should all aspire to law-review-and-big-firm notions of success, Young teaches students how to approach law school on their own terms: how to tune out the drumbeat of oppressive expectations and conventional wisdom to create a new breed of law school experience altogether.Young provides readers with practical tools for finding focus, happiness, and a sense of purpose while facing the seemingly endless onslaught of problems law school presents daily. This book is an indispensable companion for today's law students, prospective law students, and anyone who cares about making law students' lives better. Bursting with warmth, realism, and a touch of firebrand wit, How to Be Sort of Happy in Law School equips law students with much-needed wisdom for thriving during those three crucial years.