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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest


Beth Hayden - 2012
    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

Exactly What to Say: For Real Estate Agents


Phil M. Jones - 2019
    The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt and frustration in their real estate journey. Therein the opportunity lies.In 'EXACTLY WHAT TO SAY: FOR REAL ESTATE AGENTS', Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most. . .RUNNING TIME ⇒ 2hrs. and 14mins.©2019 Phil Jones (P)2019 Phil Jones

Everything I Know about Marketing I Learned from Google


Aaron Goldman - 2010
    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success


Ed Ruggero - 2003
    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management


James T. Brown - 2007
    Establishing and maintaining processes that greatly reduce the chances of project failure is paramount to achieving the competitive edge your company seeks."The Handbook of Program Management" gives program managers at all levels the techniques to put such processes in place as well as consistently integrate new technology and new people into these processes, thus producing superior products and services. Dr. James Brown, an internationally recognized authority in program and project management, explains how to strike a crucial balance between operations and project implementations-the precise point where you must nurture repeatable success.Outlining the differences between the roles of program and project managers, Dr. Brown provides proven principles for establishing a successful program management culture that is supported by enthusiastic personnel and stakeholders. He shows you how to develop the attributes of an effective program manager, from having a vision and strategy for long-term improvement to assessing people and building relationships to analyzing a myriad of means for accomplishing program objectives. You'll see how to Readily adapt to changing business conditions and turn chaos into clarity Mentor and coach project managers in terms of stakeholder management Make strategic program process decisions that positively impact your culture Build strong teams on multiple levels Plan an effective program execution Manage risk in an environment of uncertaintyYou'll also learn the keys to proper portfolio management and how to capitalize on positive program outcomes. Nowhere else will you find such comprehensive, authoritative information on meeting the new standards of program management--Dr. Brown's "The Handbook of Project Management" is the definitive resource.

Fun Is Good: How to Create Joy and Passion in Your Workplace and Career


Mike Veeck - 2005
    That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.

Lifestyle Blogging Basics: A How-To for Investing in Yourself, Working With Brands, and Cultivating a Community Around Your Blog


Laura Demetrious - 2017
     The book begins with Laura covering the essential groundwork of discovering your niché, defining your content categories, choosing a blog name, selecting a platform, and creating a healthy and attainable blogging routine. Then, she takes a deep dive into describing the the most effective ways to invest in yourself and your blog by explaining the importance of quality design, high resolution photos, email marketing services, and more. You’ll also learn how to partner and collaborate with brands by building an online media kit, how to promote your blog on social media, and how to create a thriving community around your blog that will stand the test of time.

TransForm: Dramatically Improve Your Career, Business, Relationships, and Life: One Simple Step at a Time


Jeff Haden - 2014
    It provides concrete, practical, real-world ways that anyone can increase personal productivity, improve professional relationships, achieve goals, become a better leader, develop both personally and professionally... and become remarkable. You'll notice I didn't solicit a bunch of testimonials. Or have friends and family write reviews. What other people -- even notable people -- think about a book is interesting but ultimately irrelevant. All that matters is what you think... and I think you'll find at least five things you can start doing differently in less than fifteen minutes. The book is broken down into 10 sections: 1. Happiness 2. Goals 3. Success 4. Personal Development 5. Personal Productivity 6. Professional Relationships 7. Leadership 8. Praise 9. Entrepreneurship 10. Remarkable Want to improve your life? Want to be more successful and happier? I promise you can.

31 Days to Finding Your Blogging Mojo


Bryan Allain - 2011
    The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.

Time Management Ninja: 21 Rules for More Time and Less Stress in Your Life


Craig Jarrow - 2019
    Moran and Michael Lennington will love Time Management Ninja. More time, stress relief, and relaxation: You want more time in your life. Time to spend with family, to achieve big goals, and to simply enjoy life. Yet, the world we live in is busier and changing faster than ever before. More things competing for your time, and more distractions interrupting your day.Simple and practical time management: You have tried to manage your time better but have found that most time management systems and tools are too complex. Or they are too unwieldy to be effective or sustainable. Time management shouldn’t be difficult, and it shouldn’t take up more of your precious time than it gives back!Easy tools, rules, and tactics: Craig Jarrow has been there, too. However, after spending many years testing time management tactics, tools, and systems and having written hundreds of articles on productivity, goals, and organization, Jarrow discovered a simple truth. Time management should be easy.More productivity and less stress: It is only when you simplify your approach that you can rise above the busyness and chaos of our fast-paced society. Time Management Ninja offers "21 Rules" that will show you an easier and more effective way to take control of your time and manage your busy life. If you follow these simple principles, you will get more done with less effort. You will have less stress and more time to do the things you want to do. No-stress, uncomplicated time management that works

Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?


Gino Wickman - 2019
    . . but how can you decide if you should really take the leap?There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it?You need answers, not bullshit. This book has them.Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck.In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur. What’s more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success.Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results.Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More


Kipp Bodnar - 2011
    B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

The ONE Invisible Code: An Uncommon Formula To Breakthrough Mediocrity And Rise To The Next Level


Sharat Sharma - 2020
    This is the story of a dreamer - Joy, a young and successful corporate leader. One day, Joy's life turns upside down. He goes from having a successful career to nothing in the blink of an eye. This event turns his aspirations into anger, anxiety, frustration and self-doubt. Torn apart by his emotions, he struggles within. His only thought is to run away from all his struggles. But destiny has a different plan.Joy accidentally meets his master who helps him rediscover his potential. He shares with him "The ONE Invisible Code" which turns him into a successful entrepreneur and an influential leader. The book The ONE Invisible Code is for the dreamer in you. It teaches you to break through mediocrity, rekindle your inner potential and deliver world-class results. It provides you a step-by-step formula to take your personal and professional success to the next level.Inside the book you will learn:1) Orbit Of Mastery Vs Orbit Of Mediocrity2) The 4 Types Of Mindsets3) The GAPP Framework and a lot more., Let this book guide you to unleash your greatness! Grab a copy today!PRAISES FOR THE BOOK "The 'One' Invisible Code"Sharat's approach will engage and inspire you to redefine your aspirations. The "One" Invisible Code will provide you with easy-to-consume, actionable ideas to tap into your potential and achieve exceptional results.Marshall Goldsmith - New York Times #1 bestselling Author, #1 Executive Coach and #1 Leadership Thinker in the world.Timeless wisdom, shared through the eyes of Sharat and the words by men and women of the past and present. Simply, yet powerfully packaged in the book you hold in your hands. Read it. Gift it. The lessons need to be shared.Ankur Warikoo - Founder Nearbuy.com, Mentor, Angle Investor, Public Speaker

Since Strangling Isn't an Option...: Dealing with Difficult People--Common Problems and Uncommon Solutions


Sandra A. Crowe - 1999
    Readers will learn why dealing with a difficult person doesn't have to ruin their day, the habits that cause conflict, and the techniques that can turn things around. It also gives readers insight into their own power in shaping relationships, and specific advice for handling different personality types. There really is a better way!