Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

    Our trademark step-by-step, screen-by-screen approach now encourages users to expand their understanding of the Office 2010 software through experimentation, exploration, and planning ahead.

    Extensively and beautifully illustrated, the book includes photos, plans, scales for world-famous structures such as the Parthenon, Versailles, the Brooklyn Bridge, and many others."

    One key element is composition—the creative arrangement of components in the shot, and the way a viewer’s eye travels through an image. With Composition: From Snapshots to Great Shots, author and photographer Laurie Excell starts with the basics of composition and explores how the elements of color, shape, angles, and contrast work to create compelling images. Contributing photographers, John Batdorff, David Brommer, Rick Rickman, and Steve Simon, provide unique perspectives on black and white, sports, art history, and other subjects related to composition. Beautifully illustrated with large, vibrant photos, this book teaches you how to take control of your photography to get the image you want every time you pick up the camera. Follow along with your friendly and knowledgeable guides, and you will learn about: Key camera features that affect composition, including the exposure triangle (ISO, aperture, and shutter speed) Shadow and light and how to direct the viewer’s eye to your subject Lines and shapes that create visual paths to points of interest in your image The role of color—using complementary or contrasting colors—to add your own unique artistic expression Spatial relationship and placing your subject within the frame for portraits, action shots, or landscapes And once you’ve got the shot, show it off! Join the book’s Flickr group, share your photos, and discuss how you use your camera to get great shots at flickr.com/groups/composition_fromsna....

    Wood and Bruce F. Wollenberg presented their comprehensive introduction to the engineering and economic factors involved in operating and controlling power generation systems in electric utilities, the electric power industry has undergone unprecedented change. Deregulation, open access to transmission systems, and the birth of independent power producers have altered the structure of the industry, while technological advances have created a host of new opportunities and challenges. In Power Generation, Operation, and Control, Second Edition, Wood and Wollenberg bring professionals and students alike up to date on the nuts and bolts of the field. Continuing in the tradition of the first edition, they offer a practical, hands-on guide to theoretical developments and to the application of advanced operations research methods to realistic electric power engineering problems. This one-of-a-kind text also addresses the interaction between human and economic factors to prepare readers to make real-world decisions that go beyond the limits of mere technical calculations. The Second Edition features vital new material, including: * A computer disk developed by the authors to help readers solve complicated problems * Examination of Optimal Power Flow (OPF) * Treatment of unit commitment expanded to incorporate the Lagrange relaxation technique * Introduction to the use of bounding techniques and other contingency selection methods * Applications suited to the new, deregulated systems as well as to the traditional, vertically organized utilities company Wood and Wollenberg draw upon nearly 30 years of classroom testing to provide valuable data on operations research, state estimation methods, fuel scheduling techniques, and more. Designed for clarity and ease of use, this invaluable reference prepares industry professionals and students to meet the future challenges of power generation, operation, and control.

    It also touches upon the fundamentals of 32 bit, and 64 bit advanced processors. The book throughout provides the most popular programming tool - the assembly language codes to enhance the knowledge of programming the processors.Clear and concise in its treatment of topics, the contents of the book is supported by learning tools such as review questions, application examples (case studies) and design-based exercises.

    Combining historical perspective with analysis of modern trends, this expanded edition charts the evolution of modern American health care, providing a complete examination of its organization and delivery while offering critical insight into the issues that the U.S. health system faces today. From a physician-dominated system to one defined by managed care and increasingly sophisticated technology, this essential text explains the transformation underway and the professional, political, social, and economic forces that guide it today and will in the future. Exhaustive in breadth and balanced in perspective, Health Care USA, Seventh Edition, provides students with a clearly organized, straightforward illustration of the complex structures, relationships and processes of this rapidly growing, $2.5 trillion industry. The seventh edition has been thoroughly revised to reflect recent developments in this dynamic industry. The latest edition features: - A comprehensive overview of the complex and evolving U.S. health care system, plus revised data, material and analysis throughout. - The latest benchmark developments in health care, including the response of public health to swine flu and the Obama administration's health care reform. - A look at the recent recession's effects on hospital finances. - New projections and data trends on the country's health care spending. - A forward-looking perspective on the future of the U.S. health care system.

    Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.

    ServSafe Manager, 7th edition, with exam answer sheetThe ServSafe Manager Book is ideal for one- or two-day classroom instruction helping students prepare to take the ServSafe Food Protection Manager Certification Exam.It covers critical principles including: personal hygiene, cross contamination, time and temperature, receiving and storage, food safety management systems, training hourly employees, and more.Meets all requirements:ServSafe classroom training is accepted in all 50 states for regulatory requirements up to 16 hours.

    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    This well-organized text defines the role of the general dentist as a member of the surgical management team. Basic techniques of evaluation, diagnosis, and medical management are presented in explicit detail that allows the reader to immediately apply these methods to practice. It provides information on the basic oral surgery procedures that the general practitioner encounters, as well as an overview of oral and maxillofacial surgery procedures performed by the specialist. All surgical techniques are well illustrated so readers can visualize key surgical concepts.Authored by well-known, respected practitioners and contributors in the field of OMS, drawing on their wealth of clinical expertise.Two-color format highlights key concepts and makes information easy to follow.Appendices provide valuable reference sections, including useful examples of prescriptions, postoperative instructions, an informed consent form, and current instrument pricing.A new chapter focuses on facial esthetic surgery, which is often included in a comprehensive treatment plan to complement restorative, prosthetic, and orthodontic treatment.Basic and advanced preprosthetic procedures have been combined into one complete chapter so readers can easily turn to procedures of interest.Enhanced and improved illustrations throughout more accurately depict key concepts and techniques, and many photos have been replaced with new, high-quality images.The chapter on facial neuropathology has been completely revised to present the most up-to-date information on this topic.

    Half of the readings are written by our own philosophy teachers of the country, and the rest are chosen on the basis of their reliability, essentiality, and depth. Needless to say, this book is the fruit of eighteen years of experience in teaching this course."

    This book is about making those encounters as compelling as we can make them." -Harvey "Smokey" Daniels and Steven ZemelmanWe are specialists to the bone-in science, math, social studies, art, music, business, and foreign language. But now, the Common Core and state standards require us to help our students better understand the distinctive texts in our subject areas. "Nobody's making us into reading teachers," write Smokey Daniels and Steve Zemelman, "but we must become teachers of disciplinary thinking through our students' reading."If this shift sounds like a tough one, Subjects Matter, Second Edition is your solution. Smokey and Steve, two of America's most popular educators, share exactly what you need to help students read your nonfiction content closely and strategically: 27 proven teaching strategies that help meet-and exceed-the standards how-to suggestions for engaging kids with content through wide, real-world reading a lively look at using "boring" textbooks motivating instruction that's powered by student collaboration specifics for helping struggling readers succeed.Subjects Matter, Second Edition enables deep, thoughtful learning for your students, while keeping the irreverent, inspiring heart that's made the first edition indispensable. You'll discover fresh and re-energized lessons, completely updated research, and vibrant vignettes from new colleagues and old friends who have as much passion for their subjects as you do."We'll be using methods particular to our fields as well as engaging reading materials that help students understand and remember our content better," write Smokey and Steve. "We can realize that vision of the light going on in kids' heads and maybe fill them with enthusiasm about the amazing subject matter that we have to offer. Sound good? Let's get to work." Read a sample chapter from Subjects Matter, Second Edition.

    Jones and George are dedicated to the challenge of "Making It Real" for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the "Manager as a Person" Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.