The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy


Leigh Gallagher - 2017
    At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its “host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers


Geoffrey A. Moore - 2006
    Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth


Brian Stelter - 2020
    Trump watches over six hours of Fox News a day, a habit his staff refers to as “executive time.” In January 2020, when Fox News began to downplay COVID-19, the President was quick to agree. In March, as the deadly virus spiraled out of control, Sean Hannity mocked “coronavirus hysteria” as “new hoax” from the left. Millions of Americans took Hannity and Trump's words as truth—until some of them started to get sick.In Hoax, CNN anchor and chief media correspondent Brian Stelter tells the twisted story of the relationship between Donald Trump and Fox News. From the moment Trump glided down the golden escalator to announce his candidacy in the 2016 presidential election to his acquittal on two articles of impeachment in early 2020, Fox hosts spread his lies and smeared his enemies. Over the course of two years, Stelter spoke with over 250 current and former Fox insiders in an effort to understand the inner workings of Rupert Murdoch's multibillion-dollar media empire. Some of the confessions are alarming. “We don't really believe all this stuff,” a producer says. “We just tell other people to believe it.”At the center of the story lies Sean Hannity, a college dropout who, following the death of Fox News mastermind Roger Ailes, reigns supreme at the network that pays him $30 million a year. Stelter describes the raging tensions inside Fox between the Trump loyalists and the few remaining journalists. He reveals why former chief news anchor Shep Smith resigned in disgust in 2019; why a former anchor said “if I stay here I’ll get cancer;” and how Trump has exploited the leadership vacuum at the top to effectively seize control of the network.Including never before reported details, Hoax exposes the media personalities who, though morally bankrupt, profit outrageously by promoting the President’s propaganda and radicalizing the American right. It is a book for anyone who reads the news and wonders: How did this happen?

Scaling Up Excellence: Getting to More Without Settling for Less


Robert I. Sutton - 2014
    Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries – including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare -- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between “Buddhism” versus “Catholicism” -- whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people -- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge. It is destined to become the standard bearer in the field.

Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue


Ryan Holiday - 2018
    Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel.For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture?In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory.Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Girl Logic: The Genius and the Absurdity


Iliza Shlesinger - 2017
    Why cope with insecurities I don't already have?That last one's just me? All right, then.But if the rest sounds familiar, you are experiencing Girl Logic: a characteristically female way of thinking that appears contradictory and circuitous but is actually a complicated and highly evolved way of looking at the world. You end up considering every repercussion of every choice (about dating, career, clothes, lunch) before making a move toward what you really want. And why do we attempt these mental hurdles? Well, that's what this book is all about.The fact is, whether you're obsessing over his last text or the most important meeting of your career, your Girl Logic serves a purpose: It helps push you, question what you want, and clarify what will make you a happier, better person. Girl Logic can be every confident woman's secret weapon, and this book shows you how to wield it.

Kitchen Table Wisdom & My Grandfather's Blessings (Remen Box Set)


Rachel Naomi Remen - 2001
    Let her stories heal your heart and soul." (Christiane Northrup, M.D., author of Women's Bodies, Women's Wisdom)

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


Eric Ries - 2011
    But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

The Prince and Other Writings


Niccolò Machiavelli
    Here are some of the remarkable features of Barnes & Noble Classics:New introductions commissioned from today's top writers and scholarsBiographies of the authorsChronologies of contemporary historical, biographical, and cultural eventsFootnotes and endnotesSelective discussions of imitations, parodies, poems, books, plays, paintings, operas, statuary, and films inspired by the workComments by other famous authorsStudy questions to challenge the reader's viewpoints and expectationsBibliographies for further readingIndices & Glossaries, when appropriateAll editions are beautifully designed and are printed to superior specifications; some include illustrations of historical interest. Barnes & Noble Classics pulls together a constellation of influences—biographical, historical, and literary—to enrich each reader's understanding of these enduring works. One of history’s greatest political philosophers, Niccolò Machiavelli is notorious for his treatise The Prince, which has become a cornerstone of modern political theory. Written in 1513 and published in 1532, after Machivelli’s death, The Prince immediately provoked controversy that has continued unabated to this day. Defining human nature as inherently selfish, Machiavelli proposes that social conflict and violence are natural phenomena that help determine the ablest, most versatile form of government. Asserting that idealism has no place in the political arena, The Prince primarily addresses a monarch’s difficulties in retaining authority. Considered the first expression of political realism, it has often been accused of advocating a political philosophy in which “the end justifies the means.” Indeed the emphasis in The Prince on practical success, at the expense even of traditional moral values, earned Machiavelli a reputation for ruthlessness, deception, and cruelty. Many scholars contend, however, that the author’s pragmatic views of ethics and politics reflected the realities of his time, as exemplified by the Medici family of Florence. Debates about Machiavelli’s theories are as lively today as they were 450 years ago, but no one questions the importance of his fundamental contribution to Western political thought. This newly translated edition also includes Machiavelli’s Letter to Francesco Vettori, The Life of Castruccio Castracani, and excerpts from the Discourses on Livy.Wayne A. Rebhorn, Celanese Centennial Professor of English at the University of Texas, has authored numerous studies of Renaissance European literature. His Foxes and Lions: Machiavelli’s Confidence Men won the Howard R. Marraro Prize of the Modern Language Association of America in 1990.

Inverting the Pyramid: The History of Football Tactics


Jonathan Wilson - 2008
    Along the way, author Jonathan Wilson, an erudite and detailed writer who never loses a sense of the grand narrative sweep, takes a look at the lives of the great players and thinkers who shaped the game, and discovers why the English in particular have proved themselves so “unwilling to grapple with the abstract.” This is a modern classic of soccer writing that followers of the game will dip into again and again.

Hippie


Paulo Coelho - 2018
    In the Dam Square in Amsterdam, long-haired young people wearing vibrant clothes and burning incense could be found meditating, playing music and discussing sexual liberation, the expansion of consciousness and the search for an inner truth. They were a generation refusing to live the robotic and unquestioning life that their parents had known.At this time, Paulo is a young, skinny Brazilian with a goatee and long, flowing hair who wants to become a writer. He sets off on a journey in search of freedom and a deeper meaning for his life: first, with a girlfriend, on the famous “Death Train to Bolivia,” then on to Peru and later hitchhiking through Chile and Argentina.His travels take him further, to the famous square in Amsterdam, where Paulo meets Karla, a Dutch woman also in her 20s. She convinces Paulo to join her on a trip to Nepal, aboard the Magic Bus that travels across Europe and Central Asia to Kathmandu. They embark on a journey in the company of fascinating fellow travelers, each of whom has a story to tell, and each of whom will undergo a transformation, changing their priorities and values, along the way. As they travel together, Paulo and Karla explore their own relationship, an awakening on every level that brings each of them to a choice and a decision that sets the course for their lives thereafter.

Why Nations Fail: The Origins of Power, Prosperity, and Poverty


Daron Acemoğlu - 2012
    None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including:    - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West?    - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority?    - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world.

Think BIG and Kick Ass in Business and Life


Donald J. Trump - 2007
    Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again." For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn:Momentum: the Big Mo. How to get it and how to get it back.Revenge: how and when to get it (and why it's so sweet)."I love you, now sign this!" Why contracts in business and personal life are so important.Real-life stories from people who've applied the think BIG formula in their own lives.These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do.

Finally Thin!: How I Lost Over 200 Pounds and Kept Them Off - And How You Can Too


Kim Bensen - 2008
    Kim Bensen knows about weight loss. And weight gain. For decades, she tried every diet there was, but nothing seemed to work - for long anyway - and she yo-yoed her way to 350 pounds. But she never gave up and in 2001, despite years of heartbreak and discouragement, Kim tried again. This time "was "different and the results were phenomenal: 212 pounds lost forever, fourteen dress sizes, four ring sizes, one and a half shoe sizes, and 200 points of cholesterol gone for good! In the end, Kim not only changed her health and size, but also her career. The clamor of "How did you do it?" by desperately struggling individuals as well as the national media motivated her to sit down and pen into words what she had put into action. In" Finally Thin!, " Kim Bensen recounts her own success story and then breaks down her success into a ten-step system, showing readers exactly how she accomplished her weight-loss goal. From choosing the right diet for your needs to setting realistic goals, finding support, eating out, recovering from a slipup, the keys to maintenance, and even 75 recipes, this book covers it all in an upbeat, inspirational, and approachable tone. A must-have for anyone trying to lose weight, "Finally Thin!" will help dieters break free of the yo-yo cycle and achieve their ultimate goal--once and for all.