Beyond Satisfaction: The Secret to Crafting a Profitable Online Course That Will Change Lives


Breanne Dyck - 2016
    If your business is to grow and thrive, you need to create transformational learning experiences that delight customers. That’s where Beyond Satisfaction comes in. In Beyond Satisfaction, you’ll discover the underlying principles of transformative learning. With extensive case studies and action steps, you’ll be able to easily apply the principles to your own courses and programs.No longer will you have to wonder what it takes to create the transformational online course, workshop or program you’ve been dreaming of. With Beyond Satisfaction, you get a playbook for creating a course that truly gets results.If you—or your customers—are getting jaded about the online course marketplace, this book is for you. If you’re just getting started with online training and want to create something remarkable, this is for you. If you want to maximize your impact and make a dent in the world, this book is for you.It’s time to go Beyond Satisfaction.

Treasure in a Cornfield: The Discovery and Excavation of the Steamboat Arabia


Greg Hawley - 1998
    On September 5, 1856, a submerged walnut tree pierced her hull, sinking the Arabia one-half mile below Parkville, Missouri. In time the river changed course, leaving the Arabia and her priceless freight deep beneath a Kansas farm field...The Arabia and her treasure seemed lost forever. Then, in 1988, four men and their families dedicated themselves to achieve what others could not; to recover the treasure from the Great White Arabia. Treasure hunter Greg Hawley chronicles his amazing story of perseverance and discovery. Lavishly illustrated and carefully documented, this book is a page turning adventure that immerses the reader into the thrilling discovery of buried treasure.

The Reckoning


David Halberstam - 1986
    Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.

BULLSH*T FREE GUIDE TO IRON CONDORS


Gavin McMaster - 2013
    Or it can be a way to lose your shirt. What determines whether you get rich or go broke can often be a tiny detail here, a missed opportunity there. The margin for error is slim. Heck, it’s non-existent. Fortunes are amassed by experienced options traders who know how to use this strategy THE RIGHT WAY. And financial lives are destroyed by those who don’t. This book will catapult you into that first category. Without all the fluff and B.S. that you don’t need. The Bullsh*t Free Guide to Iron Condors is a TRUE no-nonsense guide to the Iron Condor strategy, written by an experienced trader who lives (or dies) by working it every day. It’s designed as a real-life, step-by-step guide for experienced options traders who want to use this strategy the RIGHT WAY -- which means the CONSISTENTLY PROFITABLE way. In the book you’ll discover: * 6 little-known techniques for adjusting trades that go bad (most experienced traders don’t even know these) * How to create a trading journal and trading log, and why it’s CRUCIAL that you do. (Note: the book includes downloadable examples you can use yourself.) * The 3 ways the world’s top Iron Condor traders manage risk, including detailed examples so you can trade “like the big boys.” * How to save yourself thousands of dollars when entering live trades (this information is closely guarded by many trading “gurus”). * Which option broker is the best for trading Iron Condors. (This is one of the most important decisions you’ll make, so choose wisely.) * How to set up a trading plan that actually works. (We include a sample trading plan to get you started.) * Why weekly options are not as amazing as they sound (and are, in fact, often a HUGE mistake). * How to incorporate volatility into your trading. (You will come to LOVE huge volatility moves after reading this!) * How to eliminate the risk of early assignment. * How to avoid being caught with your pants down on settlement day. (Make this mistake and you can kiss your profits goodbye.)

American Legends: The Life of James Cagney


Charles River Editors - 2013
    *Includes Cagney's own quotes about his life and career. *Includes a bibliography for further reading. *Includes a table of contents. "You don't psych yourself up for these things, you do them...I'm acting for the audience, not for myself, and I do it as directly as I can." – James Cagney A lot of ink has been spilled covering the lives of history’s most influential figures, but how much of the forest is lost for the trees? In Charles River Editors’ American Legends series, readers can get caught up to speed on the lives of America’s most important men and women in the time it takes to finish a commute, while learning interesting facts long forgotten or never known. When the American Film Institute assembled its top 100 actors of all time at the close of the 20th century, one of the Top 10 was James Cagney, an actor whose acting and dancing talents spawned a stage and film career that spanned over 5 decades and once compelled Orson Welles to call him "maybe the greatest actor to ever appear in front of a camera." Indeed, his portrayal of “The Man Who Owns Broadway”, George M. Cohan, earned him an Academy Award in the musical Yankee Doodle Dandy, and as famed director Milos Forman once put it, "I think he's some kind of genius. His instinct, it's just unbelievable. I could just stay at home. One of the qualities of a brilliant actor is that things look better on the screen than the set. Jimmy has that quality." Ultimately, it was portraying tough guys and gangsters in the 1930s that turned Cagney into a massive Hollywood star, and they were the kind of roles he was literally born to play after growing up rough in Manhattan at the turn of the 20th century. In movies like The Public Enemy (which included the infamous “grapefruit scene”) and White Heat, Cagney convincingly played criminals that brought Warner to the forefront of Hollywood and the gangster genre. Cagney also helped pave the way for younger actors in the genre, like Humphrey Bogart, and he was so good that he found himself in danger of being typecast. While Cagney is no longer remembered as fondly or as well as Bogart, he was also crucial in helping establish the system in which actors worked as independent workers free from the constraints of studios. Refusing to be pushed around, Cagney was constantly involved in contract squabbles with Warner, and he often came out on top, bucking the conventional system that saw studios treat their stars as indentured servants who had to make several films a year. American Legends: The Life of James Cagney examines the life and career of one of Hollywood’s most iconic actors. Along with pictures of important people, places, and events, you will learn about Cagney like never before, in no time at all.

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company


Robert Iger - 2019
    Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here

Once Upon Atari: How I made history by killing an industry


Howard Scott Warshaw - 2020
    

Write Short Kindle Books: A Self-Publishing Manifesto for Non-Fiction Authors (Indie Author Success #1)


Nathan Meunier - 2015
    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

How My Blog Got 1 Million Visits In 7 Months: A practical and straightforward guide to increasing traffic to your blog in your spare time - and without having to pay for advertising


Patric Morgan - 2015
    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

The Wisdom of Alexander the Great: Enduring Leadership Lessons from the Man Who Created an Empire


Lance B. Kurke - 2004
    There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later.The Wisdom of Alexander the Great reveals four leadership processes distilled from the life and extraordinary accomplishments of Alexander, King of Macedonia. Readers will learn how he:* reframed problems in order to meet seemingly insurmountable challenges* built alliances by using his strength to generate trust and respect, not just fear* established identity and ""branded"" himself a unifier, thus keeping the home base secure while continuing to expand his empire* recognized and assimilated the cultures and symbols of different peoples, becoming a powerful and trusted figure everywhere he wentThe Wisdom of Alexander the Great relates 34 riveting episodes from Alexander's expansion through Asia Minor, Egypt, Mesopotamia, the Middle East, the Persian Empire, and India. Each example, tied to a modern-day counterpart, imparts valuable lessons from the timeless legend of one of the greatest leaders in history."

Rain: What a Paperboy Learned about Business


Jeffrey J. Fox - 2009
    Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignettes, Jeff illustrates forty rainmaker business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA. As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.

The Firm: The Story of McKinsey and Its Secret Influence on American Business


Duff McDonald - 2013
    Founded in 1926, McKinsey can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation’s best organizations; they remapped the power structure within the White House; they even revo­lutionized business schools. In The New York Times bestseller The Firm, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism. But he also answers the question that’s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were K-Mart’s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron. McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself. His access puts him in a unique position to demonstrate when it is worth hiring these gurus—and when they’re full of smoke.

The Malay Dilemma


Mahathir Mohamad - 2012
    First published in 1970, the book seeks to explain the causes for the 13 May 1969 riots in Kuala Lumpur.Dr Mahathir sets out his view as to why the Malays are economically backward and why they feel they must insist upon immigrants becoming real Malaysians speaking in due course nothing but Malay, as do immigrants to America or Australia speak nothing but the language of what the author calls “the definitive people”. He argues that the Malays are the rightful owners of Malaya. He also argues that immigrants are guests until properly absorbed, and that they are not properly absorbed until they have abandoned the language and culture of their past.

Painted Lies


Sham - 2014
    Nala suffered abuse verbally, mentally, and physically at the hands of Trina and her perverted boyfriend Dwayne that made Nala very naive and thought the worst of herself. As if that wasn't enough, she forced her to drop out of school, sending her to work in her friend's boutique. There Nala met Tracy a beautiful, fun, wild, and out spoken girl who possessed everything Nala was not. Eventually Nala met Kaylin, a handsome, sexy, and very rich guy, who played on her naivety to fulfill his own selfish desire of having a male child. Kaylin lied and deceived his way into Nala's heart. Nala being so innocent and naive believed every word that Kaylin told her. She just wanted to be happy and with Kaylin saying and doing all the right things she fell deep, only to find out everything was a lie when she got pregnant. Take this journey with Nala as she finds out the hard way that every girl has to get their heart broken. And how she deals with the abuse and pain from Trina as well as the lies, deceit, and betrayal from Kaylin

The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office


David C. Novak - 2007
    He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. "The Education of an Accidental CEO" is filled with David Novak's street-smart wisdom: From his formative years...- Walking through your anxieties- Avoiding the poison of stereotypes- Staying "right-sized" - Breaking through the clutter From his years as an ad executive and chief marketing officer ...- How not to roll over like Fluffy the dog- Seeing yourself as a brand- When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...- Why a gold watch can have less value than a floppy rubber chicken- Knowing when "the answers are in the building"- Knowing when to do nothing- What it takes to revitalze a company And as CEO of Yum! Brands, Inc. ...- How to "shock the system"- How to avoid the slow-no's- Managing two up and two down David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.